Quarterly Report (10-q)

UN ITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

X	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended May 31, 2017

___	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________to________

Commission file number : 001-36865

Rocky Mountain Chocolate Factory, Inc.

(Exact name of registrant as specified in its charter)

Delaware

47-1535633

(State or other jurisdiction of

Incorporation or organization)

(I.R.S. Employer Identification No.)

265 Turner Drive, Durango, CO 81303

(Address of principal executive offices , including zip code)

(970) 259-0554

(Registrant ’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer , a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer ☐	Accelerated filer ☐

Non-accelerated filer ☐	Smaller reporting company ☒
(Do not check if a smaller reporting company)
	Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

On June 30, 2017, the registrant had outstanding 5,859,372 shares of its common stock, $.001 par value.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIAR IES

FORM 10-Q

TABLE OF CONTENTS

PART I.	FINANCIAL INFORMATION	3

ITEM 1.	FINANCIAL STATEMENTS	3
CONSOLIDATED STATEMENTS OF INCOME		3
CONSOLIDATED BALANCE SHEETS		4
CONSOLIDATED STATEMENTS OF CASH FLOWS		5
NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS		6
ITEM 2.	MANAGEMENT’ S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	14
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	19
ITEM 4.	CONTROLS AND PROCEDURES	19

PART II.	OTHER INFORMATION	20
ITEM 1.	LEGAL PROCEEDINGS	20
ITEM 1A.	RISK FACTORS	20
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	21
ITEM 3.	DEFAULTS UPON SENIOR SECURITIES	21
ITEM 4.	MINE SAFETY DISCLOSURES	21
ITEM 5.	OTHER INFORMATION	21
ITEM 6.	EXHIBITS	22

SIGNATURE		23

PART I. FINANCIAL INFORMATION

Item 1. Financial Statements

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

(unaudited)

	Three Months Ended May 31,
	201 7			2016
Revenues
Sales	$	7,206,939		$	7,024,334
Franchise and royalty fees		2,139,508			2,351,865
Total revenues		9,346,447			9,376,199

Costs and Expenses
Cost of sales		5,014,965			4,801,929
Franchise costs		514,792			547,713
Sales and marketing		626,352			654,129
General and administrative		1,128,706			1,240,058
Retail operating		572,824			666,949
Depreciation and amortization , exclusive of depreciation and amortization expense of $125,616 and $102,473, respectively, included in cost of sales		194,934			222,751
Restructuring and acquisition related charges		-			60,000

Total costs and expenses		8,052,573			8,193,529

Income from Operations		1,293,874			1,182,670

Other Income (Expense)
Interest expense		(35,189	)		(47,779	)
Interest income		7,218			11,697
Other Income (Expense), net		(27,971	)		(36,082	)

Income Before Income Taxes		1,265,903			1,146,588

Income Tax Provision		452,231			414,754

Consolidated Net Income	$	813,672		$	731,834

Basic Earnings per Common Share	$	.14		$	.13
Diluted Earnings per Common Share	$	.14		$	.12

Weighted Average Common Shares Outstanding - Basic		5,854,372			5,835,515
Dilutive Effect of Restricted Stock Units		123,366			181,742
Weighted Average Common Shares Outstanding - Diluted		5,977,738			6,017,257

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	May 31,		February 28,
	20 17		201 7
	(unaudited)
Assets
Current Assets
Cash and cash equivalents	$	7,641,457	$	5,779,195
Accounts receivable, less allowance for doubtful accounts of $498,132 and $487,446, respectively		2,737,412		3,855,823
Notes receivable, current portion , less current portion of the valuation allowance of $6,100 and $22,147, respectively		212,136		235,612
Refundable income taxes		-		47,863
Inventories, less reserve for obsolete inventory of $249,388 and $249,051, respectively		4,835,964		4,975,779
Other		324,668		256,548
Total current assets		15,751,637		15,150,820

Property and Equipment, Net		6,353,573		6,457,931

Other Assets
Notes receivable, less current portion and valuation allowance of $42,647 and $26,500, respectively		296,245		370,769
Goodwill, net		1,046,944		1,046,944
Franchise rights , net		4,735,281		4,826,172
Intangible assets, net		621,060		632,207
Deferred income taxes		959,514		858,874
Other		66,342		74,639
Total other assets		7,725,386		7,809,605
Total Assets	$	29,830,596	$	29,418,356

Liabilities and Stockholders ’ Equity
Current Liabilities
Current maturities of long term debt	$	1,314,613	$	1,302,501
Accounts payable		1,887,040		1,820,470
Accrued salaries and wages		792,620		608,510
Gift card liabilities		2,957,094		2,921,585
Other accrued expenses		392,179		253,497
Dividend payable		702,525		702,525
Deferred income		514,808		451,171
Total current liabilities		8,560,879		8,060,259

Long- Term Debt, Less Current Maturities		2,195,297		2,529,240

Commitments and Contingencies

Stockholders ’ Equity
Preferred stock, $. 001 par value; 250,000 authorized; 0 shares issued and outstanding
Series A Junior Participating Preferred Stock, authorized 50,000 shares		-		-
Undesignated series, authorized 200,000 shares		-		-
Common stock, $. 001 par value, 46,000,000 shares authorized, 5,854,372 shares and 5,854,372 shares issued and outstanding, respectively		5,854		5,854
Additional paid-in capital		5,673,772		5,539,357
Retained earnings		13,394,794		13,283,646
Total stockholders ’ equity		19,074,420		18,828,857
Total Liabilities and Stockholders ’ Equity	$	29,830,596	$	29,418,356

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)

	Three Months Ended May 31,
	2017			2016
Cash Flows From Operating A ctivities
Net income	$	813,672		$	731,834
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		320,550			325,224
Provision for loss on accounts and notes receivable		29,400			29,400
Provision for obsolete inventory		16,896			21,826
Loss (g ain) on sale of property and equipment		15,617			(3,012	)
Expense recorded for stock based compensation		134,415			167,774
Deferred income		66,770			(78,660	)
Deferred income taxes		(100,640	)		(19,081	)
Changes in operating assets and liabilities:
Accounts receivable		1,089,011			714,221
Inventories		(92,691	)		(179,845	)
Other current assets		(68,236	)		(69,846	)
Accounts payable		278,380			118,227
Accrued liabilities		406,164			137,352
Net cash provided by operating activities		2,909,308			1,895,414

Cash Flows From Investing Activities
Addition to notes receivable		-			(36,000	)
Proceeds received on notes receivable		66,196			80,652
(Costs of) proceeds from sale or distribution of assets		(11,950	)		2,000
Purchase of i ntangible assets		(8,508	)		(272,956	)
Purchases of property and equipment		(76,726	)		(634,426	)
Other		8,297			28,175
Net cash used in investing activities		(22,691	)		(832,555	)

Cash Flows From Financing Activities
Payments on long-term debt		(321,831	)		(309,654	)
Repurchase of common stock		-			(145,273	)

Dividends paid		(702,524	)		(700,728	)
Net cash used in financing activities		(1,024,355	)		(1,155,655	)

Net Increase (Decrease) in Cash and Cash Equivalents		1,862,262			(92,796	)

Cash and Cash Equivalents, Beginning of Period		5,779,195			6,194,948

Cash and Cash Equivalents, End of Period	$	7,641,457		$	6,102,152

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1 – NATURE OF OPERATIONS AND BASIS OF PRESENTATION

Nature of Operations

The accompanying consolidated financial statements include the accounts of Rocky Mountain Chocolate Factory, Inc., a Delaware corporation, its wholly-owned subsidiaries, Rocky Mountain Chocolate Factory, Inc. (a Colorado corporation), Aspen Leaf Yogurt, LLC (“ALY”) (a Colorado limited liability company), and U-Swirl International, Inc. (“U-Swirl”) (a Nevada corporation), and its 39%-owned subsidiary, U-Swirl, Inc. (“SWRL”) of which Rocky Mountain Chocolate Factory, Inc. had financial control until February 29, 2016 (collectively, the “Company”). All intercompany balances and transactions have been eliminated in consolidation.

The Company is an international franchisor, confectionery manufacturer and retail operator. Founded in 1981, the Company is headquartered in Durango, Colorado and manufactures an extensive line of premium chocolate candies and other confectionery products. U-Swirl franchises and operates soft-serve frozen yogurt cafés. The Company also sells its candy in selected locations outside of its system of retail stores and licenses the use of its brand with certain consumer products.

In January 2013, through its wholly-owned subsidiaries, including ALY, the Company entered into two agreements to sell all of the assets of its ALY frozen yogurt stores, along with its interest in the self-serve frozen yogurt franchises and retail units branded as “Yogurtini” which the Company also acquired in January 2013, to SWRL, in exchange for a 60% controlling equity interest in SWRL, which was subsequently diluted down to 39% as of May 31, 2017 following various issuances of common stock of SWRL. At that time, U-Swirl International, Inc. was a wholly-owned subsidiary of SWRL, and was the operating subsidiary for all of SWRL’s operations. Upon completion of these transactions, we ceased to directly operate any Company-owned Aspen Leaf Yogurt locations or sell and support frozen yogurt franchise locations, which was being supported by SWRL. The SWRL Board of Directors is composed solely of Board members also serving the Company’s Board of Directors.

In fiscal year (“FY”) 2014, SWRL acquired the franchise rights and certain other assets of s elf-serve frozen yogurt concepts under the names “CherryBerry,” “Yogli Mogli Frozen Yogurt” and “Fuzzy Peach Frozen Yogurt.” In connection with these acquisitions, the Company entered into a credit facility with Wells Fargo, N.A. used to finance the acquisitions of SWRL, and in turn, the Company entered into a loan and security agreement with SWRL to cover the purchase price and other costs associated with the acquisitions (the “SWRL Loan Agreement”). Borrowings under the SWRL Loan Agreement were secured by all of the assets of SWRL, including all of the outstanding stock of its wholly-owned subsidiary, U-Swirl International, Inc. Under the SWRL Loan Agreement, SWRL was subject to various financial covenants. SWRL was not compliant with the financial covenants during the year ended February 29, 2016 and the loan matured on January 16, 2016 without payment in full by SWRL. Upon the occurrence and during the continuance of an event of default, the Company was entitled to charge interest on all amounts due under the SWRL Loan Agreement at the default rate of 15% per annum, accelerate payment of all amounts due under the SWRL Loan Agreement, and foreclose on all or any portion of the security interest. As a result of the defaults, the Company issued a demand for payment of all obligations under the SWRL Loan Agreement. SWRL was unable to repay the obligations under the SWRL Loan Agreement, and as a result, the Company foreclosed on all of the outstanding stock of U-Swirl International, Inc. as of February 29, 2016 in full satisfaction of the amounts owed under the SWRL Loan Agreement. This resulted in U-Swirl International, Inc. becoming a wholly-owned subsidiary of the Company as of February 29, 2016, and concurrently the Company ceased to have financial control of SWRL as of February 29, 2016. As of February 29, 2016, SWRL had no operating assets.

U-Swirl operates self-serve frozen yogurt cafés under the names “U-Swirl,” “Yogurtini,” “CherryBerry,” “Yogli Mogli Frozen Yogurt,” “Fuzzy Peach Frozen Yogurt,” “Let’s Yo!” and “Aspen Leaf Yogurt”.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

The Company ’s revenues are currently derived from three principal sources: sales to franchisees and others of chocolates and other confectionery products manufactured by the Company; the collection of initial franchise fees and royalties from franchisees’ sales of both confectionary products and frozen yogurt; and sales at Company-owned stores of chocolates, frozen yogurt, and other confectionery products. The following table summarizes the number of stores operating under the Rocky Mountain Chocolate Factory brand and frozen yogurt cafés at May 31, 2017:

	Sold, Not Yet Open		Open		Total
Rocky Mountain Chocolate Factory
Company-owned stores		-		4		4
Franchise stores – Domestic stores and kiosks		9		188		197
International License Stores		2		89		91
Cold Stone Creamery – co-branded		8		83		91
U-Swirl Stores (Including all associated brands)
Company-owned stores		-		2		2
Company-owned stores – co-branded		-		3		3
Franchise stores – Domestic stores		*		125		125
Franchise stores – Domestic – co-branded		*		15		15
International License Stores		-		2		2
Total		19		511		530

*U-Swirl cafés and the brands franchised by U-Swirl have historically utilized a development area sales model. The result is that many areas are under development and the rights to open cafés within the development areas have been established, but there is no assurance that any individual development area will result in a determinable number of café openings.

Basis of Presentation

The accompanying consolidated financial statements have been prepared by the Company, without audit, and reflect all adjustments which are, in the opinion of management, necessary for a fair statement of the results for the interim periods presented. The consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP) for interim financial reporting and Securities and Exchange Commission regulations. Certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Certain amounts previously presented for prior periods have been reclassified to conform to the current presentation. The reclassifications had no effect on net income, working capital or equity previously reported. In the opinion of management, the consolidated financial statements reflect all adjustments (of a normal and recurring nature) which are necessary for a fair presentation of the financial position, results of operations and cash flows for the interim periods presented. The results of operations for the three months ended May 31, 2017 are not necessarily indicative of the results to be expected for the entire fiscal year.

These consolidated financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the fiscal year ended February 28, 2017.

Subsequent Events

Management evaluated all activity of the Company through the issue date of the financial statements and concluded that no subsequent events have occurred that would require recognition or disclosure in the financial statements.

Recent Accounting Pronouncements

In January 2017, the Financial Accounting Standards Board (the “FASB”) issued new guidance for goodwill impairment which requires only a single-step quantitative test to identify and measure impairment and record an impairment charge based on the excess of a reporting unit ’s carrying amount over its fair value. The option to perform a qualitative assessment first for a reporting unit to determine if a quantitative impairment test is necessary does not change under the new guidance. This guidance is effective for the Company beginning in fiscal year 2020 with early adoption permitted. The Company adopted this guidance in fiscal year 2017. The adoption of this guidance had no impact on the Company’s consolidated financial statements.

In August 2016, FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments. ASU No. 2016-15 clarifies and provides specific guidance on eight cash flow classification issues that are not currently addressed by current GAAP and thereby reduce the current diversity in practice. ASU No. 2016-15 is effective for public business entities for annual periods, including interim periods within those annual periods, beginning after December 15, 2017, with early application permitted. This guidance is applicable to the Company's fiscal year beginning March 1, 2018. The Company does not anticipate that this guidance will have a material impact on its consolidated financial statements.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

In June 2016, the FASB issued ASU 2016-13, Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. ASU 2016-13 significantly changes the impairment model for most financial assets and certain other instruments. ASU 2016-13 will require immediate recognition of estimated credit losses expected to occur over the remaining life of many financial assets, which will generally result in earlier recognition of allowances for credit losses on loans and other financial instruments. ASU 2016-13 is effective for the Company's fiscal year beginning March 1, 2020 and subsequent interim periods. The Company is currently evaluating the impact the adoption of ASU 2016-13 will have on the Company's condensed consolidated financial statements.

In March 2016, the FASB issued ASU No. 2016-09, Compensation — Stock Compensation, (Topic 718): Improvements to Employee Share-Based Payment Accounting, which is intended to simplify aspects of the accounting for share-based payment transactions. The ASU simplifies the accounting of stock compensation, including income tax implications, the balance sheet classification of awards as either equity or liabilities, and the cash flow classification of employee share based payment transactions. ASU No. 2016-09 is effective for public business entities for annual and interim periods beginning after December 15, 2016, with early application permitted. This guidance is applicable to the Company's fiscal year beginning March 1, 2017. Amendments requiring recognition of excess tax benefits and tax deficiencies in the income statement must be applied prospectively. Amendments related to the presentation of excess tax benefits on the statement of cash flows may be applied either prospectively or retrospectively based on the Company’s election. Amendments related to the statement of cash flows presentation of employee taxes paid when an employer withholds shares must be applied retrospectively. We adopted this ASU for the first quarter of 2018 and it did not have a material impact on our consolidated financial statements.

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which requires the recognition of lease assets and lease liabilities on the balance sheet by lessees for those leases currently classified as operating leases under ASC 840 “Leases.” These amendments also require qualitative disclosures along with specific quantitative disclosures. These amendments are effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. Early application is permitted. Entities are required to apply the amendments at the beginning of the earliest period presented using a modified retrospective approach. The Company expects that substantially all of its operating lease commitments will be subject to the new guidance and will be recognized as operating lease liabilities and right-of-use assets upon adoption.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10), Recognition and Measurement of Financial Assets and Financial Liabilities, which addresses certain aspects of recognition, measurement, presentation, and disclosure of financial instruments. ASU 2016-01 will be effective for us in the first quarter of our fiscal year 2019, and early adoption is not permitted. The Company is currently evaluating the impact that the standard will have on its consolidated financial statements.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606). This guidance, as amended by subsequent ASUs on the topic, supersedes current guidance on revenue recognition in Topic 605, Revenue Recognition. This guidance will be effective for annual reporting periods beginning after December 15, 2017, including interim reporting periods. Early application of the guidance is permitted for annual reporting periods beginning after December 31, 2016. This guidance is applicable to the Company's fiscal year beginning March 1, 2018. The Company expects the adoption of the new guidance to change the timing of recognition of initial franchise fees, including master license and territory fees for our international business, and renewal fees. Currently, these fees are generally recognized upfront upon either opening of the respective franchise store or entry into a license agreement. The new guidance will generally require these fees to be recognized over the term of the related agreement, which we expect will result in a material impact to revenue recognized for franchise fees, license fees and renewal fees. The Company does not expect this new guidance to materially impact the recognition of royalty income or sales of products. The Company is continuing to evaluate the impact the adoption of this new guidance will have on these and other revenue transactions, as well as the presentation of marketing and advertising fee revenues and expenses, in addition to the impact on accounting policies and related disclosures.

NOTE 2 - EARNINGS PER SHARE

Basic earnings per share is calculated using the weighted -average number of common shares outstanding. Diluted earnings per share reflects the potential dilution that could occur from common shares issuable through stock options and restricted stock units. For the three months ended May 31, 2017 and 2016, there were no stock options excluded from the computation of earnings per share because their effect would have been anti-dilutive. Restricted stock units become dilutive within the period granted and remain dilutive until the units vest and are issued as common stock.

NOTE 3 – INVENTORIES

The Company held the following inventory at May 31, 2017 and February 28, 2017:

	May 31, 2017			February 28, 2017
Ingredients and supplies	$	2,931,704		$	3,021,220
Finished candy		2,087,954			2,137,609
U-Swirl food and packaging		65,694			66,001
Reserve for slow moving inventory		(249,388	)		(249,051	)
Total inventories	$	4,835,964		$	4,975,779

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

NOTE 4 - PROPERTY AND EQUIPMENT, NET

Property and equipment at May 31, 2017 and February 28, 2017 consists of the following:

	May 31, 2017			February 28, 2017
Land	$	513,618		$	513,618
Building		4,884,173			4,787,855
Machinery and equipment		10,586,257			10,598,355
Furniture and fixtures		1,049,340			1,047,319
Leasehold improvements		1,534,712			1,531,112
Transportation equipment		434,091			418,402
Asset impairment		(47,891	)		(47,891	)
		18,954,300			18,848,770

Less accumulated depreciation		(12,600,727	)		(12,390,839	)
Property and equipment , net	$	6,353,573		$	6,457,931

NOTE 5 - STOCKHOLDERS ’ EQUITY

Cash Dividend

The Company paid a quarterly cash dividend of $0.12 per common share on March 10, 2017 to stockholders of record on February 24, 2017. The Company declared a quarterly cash dividend of $0.12 per share of common stock on May 22, 2017 payable on June 16, 2017 to stockholders of record on June 6, 2017.

Future declaration of dividends will depend on, among other things, the Company's results of operations, capital requirements, financial condition and on such other factors as the Company's Board of Directors may in its discretion consider relevant and in the best long-term interest of the Company’s stockholders.

Stock Repurchases

On July 15, 2014, the Company publicly announced a plan to repurchase up to $3.0 million of its common stock in the open market or in private transactions, whenever deemed appropriate by management. On January 13, 2015, the Company announced a plan to purchase up to an additional $2,058,000 of its common stock under the repurchase plan, and on May 21, 2015, the Company announced a further increase to the repurchase plan by authorizing the purchase of up to an additional $2,090,000 of its common stock under the repurchase plan. The Company did not repurchase any shares during the three months ended May 31, 2017. As of May 31, 2017, approximately $638,000 remains available under the repurchase plan for further stock repurchases.

Stock-Based Compensation

At May 31, 2017, the Company had stock-based compensation plans for employees and non-employee directors that authorized the granting of stock awards, including stock options and restricted stock units.

The Company recognized $ 134,415 of stock-based compensation expense during the three months ended May 31, 2017 compared with $167,774 during the three months ended May 31, 2016. Compensation costs related to stock-based compensation are generally amortized over the vesting period of the stock awards.

The following table summarizes stock option transactions for common stock during the three months ended May 31, 2017 and 2016:

	Three Months Ended
	May 31,
	201 7		2016
Outstanding stock options as of February 28 or 29:		-		12,936
Granted		-		-
Exercised		-		-
Cancelled/forfeited		-		(12,936	)
Outstanding stock options as of May 31:		-		-

Weighted average exercise price		n/a		n/a
Weighted average remaining contractual term (in years)		n/a		n/a

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

The following table summarizes non-vested restricted stock unit transactions for common stock during the three months ended May 31, 201 7 and 2016:

	Three Months Ended
	May 31,
	2017			201 6
Outstanding non-vested restricted stock units as of February 28 or 29:		123,658			181,742
Granted		-			-
Vested		-			-
Cancelled/forfeited		(560	)		-
Outstanding non-vested restricted stock units as of May 31:		123,098			181,742

Weighted average grant date fair value	$	12.21		$	12.22
Weighted average remaining vesting period (in years)		1.98			2.97

The Company did not issue any fully vested, unrestricted shares of stock to non-employee directors during the three months ended May 31, 2017 compared to 2,000 shares issued during the three months ended May 31, 2016. In connection with these non-employee director stock issuances, the Company recognized $0 and $20,420 of stock-based compensation expense during the three months ended May 31, 2017 and 2016, respectively.

During the three months ended May 31, 2017, the Company recognized $134,415 of stock-based compensation expense related to non-vested, non-forfeited restricted stock unit grants. The restricted stock units generally vest between 17% and 20% annually over a period of five to six years. Total unrecognized stock-based compensation expense of non-vested, non-forfeited restricted stock units, as of May 31, 2017, was $1,037,796, which is expected to be recognized over the weighted average period of 1.98 years.

NOTE 6 – SUPPLEMENTAL CASH FLOW INFORMATION

	Three Months Ended
	May 31 ,
Cash paid (received) for:	201 7		201 6
Interest , net	$	26,929	$	35,045
Income taxes		349,250		217,123
Non-Cash Operating Activities
Accrued Inventory		315,407		240,031
Non-Cash Financing Activities
Dividend payable	$	702,525	$	699,009
Sale of assets and inventory to buyers for notes receivable:
Long-lived assets	$	-	$	30,989

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

NOTE 7 - OPERATING SEGMENTS

The Company classifies its business interests into five reportable segments: Franchising, Manufacturing, Retail Stores, U-Swirl operations and Other. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 1 to the Company’s financial statements included in the Company’s Annual Report on Form 10-K for the year ended February 28, 2017. The Company evaluates performance and allocates resources based on operating contribution, which excludes unallocated corporate general and administrative costs and income tax expense or benefit. The Company’s reportable segments are strategic businesses that utilize common merchandising, distribution, and marketing functions, as well as common information systems and corporate administration. All inter-segment sales prices are market based. Each segment is managed separately because of the differences in required infrastructure and the difference in products and services:

Three Months Ended May 31, 201 7	Franchising			Manufacturing			Retail			U-Swirl		Other			Total
Total revenues	$	1,606,485		$	6,498,210		$	362,027		$	1,195,310	$	-		$	9,662,032
Intersegment revenues		(1,306	)		(314,279	)		-			-		-			(315,585	)
Revenue from external customers		1,605,179			6,183,931			362,027			1,195,310		-			9,346,447
Segment profit (loss)		762,689			1,387,039			(36,431	)		240,196		(1,087,590	)		1,265,903
Total assets		1,192,859			11,490,941			1,087,541			9,508,948		6,550,307			29,830,596
Capital expenditures		-			49,060			3,600			2,616		21,450			76,726
Total depreciation & amortization		11,392			129,863			3,827			143,090		32,378		$	320,550

Three Months Ended May 31, 201 6	Franchising			Manufacturing			Retail			U-Swirl		Other			Total
Total revenues	$	1,548,035		$	6,052,743		$	305,576		$	1,762,835	$	-		$	9,669,189
Intersegment revenues		(1,361	)		(291,629	)		-			-		-			(292,990	)
Revenue from external customers		1,546,674			5,761,114			305,576			1,762,835		-			9,376,199
Segment profit (loss)		670,628			1,233,006			(14,666	)		467,779		(1,210,159	)		1,146,588
Total assets		1,355,195			11,504,386			1,008,708			10,673,169		5,637,138			30,178,596
Capital expenditures		9,126			477,121			22			24,344		123,813			634,426
Total depreciation & amortization	$	13,656		$	106,278		$	3,348		$	165,965	$	35,977		$	325,224

Revenue from one customer of the Company ’s Manufacturing segment represented approximately $1.9 million, or 20.3 percent of the Company’s revenues from external customers during the three months ended May 31, 2017 compared to $1.4 million, or 14.9 percent of the Company’s revenues from external customers during the three months ended May 31, 2016.

NOTE 8 – GOODWILL AND INTANGIBLE ASSETS

Intangible assets at May 31, 2017 and February 28, 2017 consist of the following:

					May 31, 20 17				February 2 8, 2017
	Amortizatio n Period (in years)				Gross Carrying Value		Accumulated Amortization		Gross Carrying Value		Accumulated Amortization
Intangible assets subject to amortization
Store design			10		$	220,778	$	211,528	$	220,778	$	211,152
Packaging licenses		3	-	5		120,830		120,830		120,830		120,830
Packaging design			10			430,973		430,973		430,973		430,973
Trademark /Non-competition agreements		5	-	20		715,340		103,530		715,339		92,758
Franchise Rights			20			5,979,637		1,244,356		5,971,129		1,144,957
Total					$	7,467,558	$	2,111,217	$	7,459,049	$	2,000,670
Intangible assets not subject to amortization
Franchising segment-
Company stores goodwill					$	1,099,328	$	267,020	$	1,099,328	$	267,020
Franchising goodwill						295,000		197,682		295,000		197,682
Manufacturing segment-Goodwill						295,000		197,682		295,000		197,682
Trademark						20,000		-		20,000		-
Total						1,709,328		662,384		1,709,328		662,384

Total intangible assets					$	9,176,886	$	2,773,601	$	9,168,377	$	2,663,054

Effective March 1, 2002, under Accounting Standards Codification Topic 350, all goodwill with indefinite lives is no longer subject to amortization. Accumulated amortization related to intangible assets not subject to amortization is a result of amortization expense related to indefinite life goodwill incurred prior to March 1, 2002.

Amortization expense related to intangible assets totaled $110,546 and $104,683 during the three months ended May 31, 2017 and 2016, respectively.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

At May 31, 2017, annual amortization of intangible assets, based upon our existing intangible assets and current useful lives, is estimated to be the following:

2018		335,037
2019		452,069
2020		438,912
202 1		427,203
2022		404,022
Thereafter		3,299,098
Total	$	5,356,341

NOTE 9 – RESTRUCTURING AND ACQUISITION RELATED CHARGES

The Company did not record any restructuring charges in the three months ended May 31, 2017.

Restructuring and acquisition charges incurred were comprised of lease settlement costs of $60,000 for the three months ended May 31, 2016, relating to the closure of an Aspen Leaf Yogurt Company-owned location.

NOTE 10 – NOTE PAYABLE

The Company ’s long-term debt is comprised of a promissory note, the proceeds of which were loaned to SWRL and used to finance SWRL’s business acquisitions (unpaid balance as of May 31, 2017, $3.5 million).

As of May 31, 2017 and February 28, 2017, notes payable consisted of the following:

	May 31, 2017			February 2 8, 2017

Promissory note	$	3,509,910		$	3,831,741
Less: current maturities		(1,314,613	)		(1,302,501	)
Long-term obligations	$	2,195,297		$	2,529,240

The following table summarizes annual maturities of our notes payable as of May 31, 2017:

	Amount
2018	$	980,646
2019		1,352,894
2020		1,176,370
Total minimum payments		3,509,910
Less: current maturities		(1,314,613	)

Long-term obligations	$	2,195,297

NOTE 11 - CONTINGENCIES

The Company is party to various legal proceedings arising in the ordinary course of business from time to time. Management believes that the resolution of these matters will not have a significant adverse effect on the Company ’s financial position, results of operations or cash flows.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC. AND SUBSIDIARIES

NOTES TO INTERIM (UNAUDITED) CONSOLIDATED FINANCIAL STATEMENTS

In January 2014, SWRL entered into an Asset Purchase Agreement (the “CherryBerry Purchase Agreement”) with CherryBerry Enterprises LLC, CherryBerry Corporate LLC, CherryBerry LLC, and their respective owners (collectively, the “CherryBerry Selling Parties”), pursuant to which SWRL acquired the franchise rights of frozen yogurt stores branded as “CherryBerry” (the “CherryBerry Acquisition”). As a part of the consideration for the CherryBerry Acquisition, SWRL agreed to issue an aggregate of 4,000,000 shares of SWRL common stock (the “CB Shares”) to the CherryBerry Selling Parties, which were subject to a one-year lock-up agreement. The CB Shares were issued to the CherryBerry Selling Parties in February 2015. Pursuant to the terms of the CherryBerry Purchase Agreement, following expiration of the lock-up period, if any of the CherryBerry Selling Parties desired to sell their CB Shares, they must first offer such shares to SWRL and RMCF prior to any sale of the CB Shares on the open market. If the proceeds from the sale of any of the CB Shares is less than $0.50 per share and the CherryBerry Selling Parties comply with other terms of the CherryBerry Purchase Agreement, SWRL agreed to pay a shortfall payment equal to the difference of the sale price of the CB Shares and $0.50 per share, multiplied by the number of shares sold by the CherryBerry Selling Parties. If SWRL was required to pay the shortfall payment at February 28, 2017, the shortfall payment would approximate $1,800,000. SWRL determined the likelihood of incurring the liability to be less than probable and has not recorded a contingent liability at February 28, 2017. In July and August 2015, the CherryBerry Selling Parties submitted to SWRL several requests for payment of approximately $205,000 of shortfall payments based on the sale of a portion of the CB Shares.

In August 2015, SWRL filed a lawsuit against the CherryBerry Selling Parties, a former officer and director of SWRL and unknown other parties, in the District Court for La Plata County, Colorado, alleging wrongful actions on their part to cause the price of SWRL ’s common stock to decline and thereafter making an improper demand for the shortfall payment described above, and certain other actions in violation of various provisions of the CherryBerry Purchase Agreement. SWRL sought unspecified damages, attorney’s fees, other costs, and a determination that the shortfall payment arrangement is void. In September 2015, the CherryBerry Selling Parties filed an answer and counterclaim to the lawsuit in the U.S. District Court for the District of Colorado, and moved the lawsuit to federal court in the U.S. District Court for the District of Colorado (the “Colorado District Court”). In addition, the CherryBerry Entities added RMCF to the lawsuit through a third-party complaint. The complaint alleged that SWRL materially breached the CherryBerry Purchase Agreement by not paying the shortfall payment, that SWRL is the alter ego of RMCF and RMCF is liable for any obligations of SWRL, and that the SWRL Loan Agreement should be recharacterized as equity. The CherryBerry Entities sought payment in full of the shortfall payment under the CherryBerry Purchase Agreement, declaratory judgements that SWRL is the alter ego of RMCF and the SWRL Loan Agreement should be recharacterized as equity, and interest, attorney’s fees, costs and other equitable relief.

On January 13, 2016, the CherryBerry Entities dismissed without prejudice their counterclaim and third-party complaint in the Colorado District Court, and thereafter on January 13, 2016, the CherryBerry Entities refiled the exact claims (the “Oklahoma Action”) in the United States District Court for the Northern District of Oklahoma (the “Oklahoma Court”). Also on January 13, 2016, RMCF filed a lawsuit against the CherryBerry Entities in the Colorado District Court seeking a declaratory judgment that it is not the alter ego of SWRL and that the SWRL Loan Agreement should not be re-characterized as equity (the “Colorado Action”). On that same date, SWRL filed a complaint against the CherryBerry Selling Parties asserting the same claims as it had asserted previously. RMCF filed a motion to dismiss for lack of jurisdiction and improper venue and in the alternative a motion to transfer venue in response to the Oklahoma Action, and the CherryBerry Selling Parties subsequently filed a motion to dismiss the Colorado Action. In April 2016, the Colorado District Court granted in part the CherryBerry Selling Parties ’ motion and administratively closed the case. In addition, in April 2016, the Oklahoma Court denied RMCF’s motion (and SWRL’s similar motion). On April 8, 2016, the CherryBerry Entities moved to add RMCF as a defendant on the alter ego and re-characterization claims in the Oklahoma Action. On May 9, 2016, the Oklahoma Court granted that application and we filed an answer to this action on June 6, 2016. All parties are currently involved in discovery proceedings relating to this matter. A trial date has been set to commence on September 18, 2017. We intend to vigorously assert and defend our rights in this lawsuit.

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Cautionary Note Regarding Forward-Looking Statements

This Quarterly Report on Form 10-Q (“Quarterly Report”) includes statements of our expectations, intentions, plans and beliefs that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These forward-looking statements involve various risks and uncertainties. The nature of our operations and the environment in which we operate subject us to changing economic, competitive, regulatory and technological conditions, risks and uncertainties. The statements, other than statements of historical fact, included in this Quarterly Report are forward-looking statements. Many of the forward-looking statements contained in this document may be identified by the use of forward-looking words such as "will," "intend," "believe," "expect," "anticipate," "should," "plan," "estimate," "potential," or similar expressions. Factors which could cause results to differ include, but are not limited to: changes in the confectionery business environment, seasonality, consumer interest in our products, general economic conditions, the success of our frozen yogurt business , receptiveness of our products internationally, consumer and retail trends, costs and availability of raw materials, competition, the success of our co-branding strategy, the success of international expansion efforts and the effect of government regulations. Government regulations which we and our franchisees either are or may be subject to and which could cause results to differ from forward-looking statements include, but are not limited to: local, state and federal laws regarding health, sanitation, safety, building and fire codes, franchising, employment, manufacturing, packaging and distribution of food products and motor carriers. For a detailed discussion of the risks and uncertainties that may cause our actual results to differ from the forward-looking statements contained herein, please see the “Risk Factors” contained in Item 1A. of our Annual Report on Form 10-K for the fiscal year ended February 2 8 , 201 7 . These forward-looking statements apply only as of the date of this Quarterly Report. As such they should not be unduly relied upon for more current circumstances. Except as required by law, we undertake no obligation to release publicly any revisions to these forward-looking statements that might reflect events or circumstances occurring after the date of this Quarterly Report or those that might reflect the occurrence of unanticipated events.

Unless otherwise specified, the “Company,” “we,” “us” or “our” refers to Rocky Mountain Chocolate Factory, Inc , a Delaware corporation , and its consolidated subsidiaries.

Overview

We are an international franchisor, confectionery manufacturer and retail operator. Founded in 1981, we are headquartered in Durango, Colorado and manufacture an extensive line of premium chocolate candies and other confectionery products. Our subsidiary, U-Swirl International, Inc. (“U-Swirl”), franchises and operates soft-serve frozen yogurt cafés. Our revenues and profitability are derived principally from our franchised/license system of retail stores that feature chocolate, frozen yogurt and other confectionary products. We also sell our candy in selected locations outside of our system of retail stores and license the use of our brand with certain consumer products. As of May 31, 2017, there were four Company-owned, 89 licensee-owned and 188 franchised Rocky Mountain Chocolate Factory stores operating in 40 states, Canada, South Korea, the Philippines, and the United Arab Emirates. As of May 31, 2017, U-Swirl operated five Company-owned cafés and 142 franchised cafés located in 32 states and Canada. U-Swirl operates self-serve frozen yogurt cafés under the names “U-Swirl,” “Yogurtini,” “CherryBerry,” “Yogli Mogli Frozen Yogurt,” “Fuzzy Peach Frozen Yogurt,” “Let’s Yo!” and “Aspen Leaf Yogurt”.

In January 2013, through our wholly-owned subsidiaries, including Aspen Leaf Yogurt, LLC (“ALY”), we entered into two agreements to sell all of the assets of our ALY frozen yogurt stores, along with our interest in the self-serve frozen yogurt franchises and retail units branded as “Yogurtini” which we also acquired in January 2013, to U-Swirl, Inc., a publicly traded company (OTCQB: SWRL) (“SWRL”), in exchange for a 60% controlling equity interest in SWRL, which was subsequently diluted down to 39% as of February 29, 2016 following various issuances of common stock of SWRL. At that time, U-Swirl International, Inc. was a wholly-owned subsidiary of SWRL, and was the operating subsidiary for all of SWRL’s operations. Upon completion of these transactions, we ceased to directly operate any Company-owned Aspen Leaf Yogurt locations or sell and support frozen yogurt franchise locations, which was being supported by SWRL.

In fiscal year (“FY”) 2014, SWRL acquired the franchise rights and certain other assets of s elf-serve frozen yogurt concepts under the names “CherryBerry,” “Yogli Mogli Frozen Yogurt” and “Fuzzy Peach Frozen Yogurt.” In connection with these acquisitions, the Company entered into a credit facility with Wells Fargo, N.A. used to finance the acquisitions of SWRL, and in turn, the Company entered into a loan and security agreement with SWRL to cover the purchase price and other costs associated with the acquisitions (the “SWRL Loan Agreement”). Borrowings under the SWRL Loan Agreement were secured by all of the assets of SWRL, including all of the outstanding stock of its wholly-owned subsidiary, U-Swirl International, Inc. Under the SWRL Loan Agreement, SWRL was subject to various financial covenants. SWRL was not compliant with the financial covenants during the year ended February 29, 2016 and the loan matured on January 16, 2016 without payment in full by SWRL. As a result of the defaults, we issued a demand for payment of all obligations under the SWRL Loan Agreement. SWRL was unable to repay the obligations under the SWRL Loan Agreement, and as a result, we foreclosed on all of the outstanding stock of U-Swirl International, Inc. as of February 29, 2016 in full satisfaction of the amounts owed under the SWRL Loan Agreement. This resulted in U-Swirl International, Inc. becoming a wholly-owned subsidiary of the Company as of February 29, 2016.

Results of Operations

Three Months Ended May 31, 201 7 Compared to the Three Months Ended May 31, 201 6

Basic earnings per share increased 7.7% from $.13 per share during the three months ended May 31, 2016 to $0.14 during the three months ended May 31, 2017. Revenues decreased 0.3% during the three months ended May 31, 2017 compared to the three months ended May 31, 2016. This decrease in revenues was due primarily to a decrease in royalty and marketing fees and retail sales, partially offset by increases in factory sales and franchise fee revenue. Operating income increased 9.4% from $1.18 million for the three months ended May 31, 2016 to $1.29 million for the three months ended May 31, 2017. Net income increased 11.2% from $732,000 in the three months ended May 31, 2016 to $814,000 in the three months ended May 31, 2017. The increase in operating income and net income was due primarily to an increase in factory sales and franchise fees, and lower operating expenses, partially offset by lower royalty and marketing fees in the three months ended May 31, 2017 compared to the three months ended May 31, 2016.

Revenues	Three Months Ended
	May 31 ,				$			%
($ ’s in thousands)	201 7		201 6		Change			Change
Factory sales	$	6,183.9	$	5,761.1	$	422.8			7.3	%
Retail sales		1,023.0		1,263.2		( 240.2	)		(19.0%	)
Franchise fees		249.1		105.5		143.6			136.1	%
Royalty and marketing fees		1,890.4		2,246.4		( 356.0	)		(15.8%	)
Total	$	9,346.4	$	9,376.2	$	( 29.8	)		(0.3%	)

Factory Sales

The increase in factory sales for the three months ended May 31, 2017 versus the three months ended May 31, 2016 was primarily due to a 17.6% increase in shipments of product to customers outside our network of franchised retail stores and a 2.4% increase in shipments of product to our network of franchised and licensed retail stores. During the three months ended May 31, 2017, the average number of domestic Rocky Mountain Chocolate Factory franchised stores in operation decreased 2.1% and same-store pounds purchased by our network of franchise and license stores increased 1.3%.

Retail Sales

The decrease in retail sales was primarily due to a decrease in the number of retail units in operation resulting from the sale of certain Company-owned locations and the closure of a certain underperforming Company-owned location. Same store sales at Company-owned Rocky Mountain Chocolate Factory stores increased 2.9% in the three months ended May 31, 2017 compared to the three months ended May 31, 2016. Same-store sales at Company-owned U-Swirl cafés decreased 9.7% in the three months ended May 31, 2017 compared to the three months ended May 31, 2016.

Royalt y, Marketing Fees and Franchise Fees

The decrease in royalty and marketing fees from the three months ended May 31, 2016 to the three months ended May 31, 2017 was primarily due to a 15.8% decrease in domestic franchise units in operation. The average number of total franchise stores in operation decreased from 393 in the three months ended May 31, 2016 to 331 during the three months ended May 31, 2017. This decrease is the result of domestic store closures exceeding domestic store openings, primarily the result of franchise and license closures of U-Swirl franchise locations. Same store sales at total franchise stores and cafés in operation decreased 3.9% during the three months ended May 31, 2017 compared to the three months ended May 31, 2016.

The increase in franchise fees during the three months ended May 31, 2017, compared with the three months ended May 31, 2016 was the result of $200,000 in international license fees related to the entry into Master License Agreements covering the Republic of Panama and the Republic of Vietnam. This increase was partially offset by fewer domestic franchise openings during the three months ended May 31, 2017, compared to the three months ended May 31, 2016.

Costs and Expenses	Three Months Ended
	May 31 ,				$			%
($ ’s in thousands)	201 7		201 6		Change			Change

Cost of sales – factory	$	4,658.6	$	4,382.0	$	276.6			6.3	%
Cost of sales - retail		356.3		420.0		( 63.7	)		(15.2	%)
Franchise costs		514.8		547.7		(32.9	)		(6.0	%)
Sales and marketing		626.4		654.1		(27.7	)		(4.2	%)
General and administrative		1,128.7		1,240.1		(111.4	)		(9.0	%)
Retail operating		572.8		666.9		(94.1	)		(14.1	%)
Total	$	7,857.6	$	7,910.8	$	( 53.2	)		(0.7	%)

Gross Margin	Three Months Ended
	May 31 ,
($ ’s in thousands)	201 7		201 6		Change			Change

Factory gross margin	$	1,525.3	$	1,379.1	$	146.2			10.6	%
Retail		666.7		843.2		(176.5	)		(20.9%	)
Total	$	2,192.0	$	2,222.3	$	( 30.3	)		(1.4%	)

Gross Margin	Three Months Ended
	May 31,
	201 7			201 6			Change			Change
(Percent)
Factory gross margin		24.7	%		23.9	%		0.8	%		3.3	%
Retail		65.2	%		66.8	%		(1.6	%)		(2.4	%)
Total		30.4	%		31.6	%		(1.2	%)		(3.8	%)

Adjusted Gross Margin	Three Months Ended
	May 31 ,
($ ’s in thousands)	2017			2016			Change			Change

Factory gross margin	$	1,525.3		$	1,379.1		$	146.2			10.6	%
Plus : depreciation and amortization		125.6			102.5			23.1			22.5	%
Factory adjusted gross margin		1,650.9			1,481.6			169.3			11.4	%
Retail		666.7			843.2			(176.5	)		(20.9%	)
Total Adjusted Gross Margin	$	2,317.6		$	2,324.8		$	(7.2	)		0.3	%

Factory adjusted gross margin		26.7	%		25.7	%		1.0	%		3.9	%
Retail		65.2	%		66.8	%		(1.6%	)		(2.4%	)
Total Adjusted Gross Margin		32.2	%		33.1	%		(0.9%	)		(2.7%	)

Adjusted gross margin and factory adjusted gross margin are non-GAAP measures. Adjusted gross margin is equal to the sum of our factory adjusted gross margin plus our retail gross margin calculated in accordance with GAAP. Factory adjusted gross margin is equal to factory gross margin minus depreciation and amortization expense. We believe adjusted gross margin and factory adjusted gross margin are helpful in understanding our past performance as a supplement to gross margin, factory gross margin and other performance measures calculated in conformity with GAAP. We believe that adjusted gross margin and factory adjusted gross margin are useful to investors because they provide a measure of operating performance and our ability to generate cash that is unaffected by non-cash accounting measures. Additionally, we use adjusted gross margin and factory adjusted gross margin rather than gross margin and factory gross margin to make incremental pricing decisions. Adjusted gross margin and factory adjusted gross margin have limitations as analytical tools because they exclude the impact of depreciation and amortization expense and you should not consider it in isolation or as a substitute for any measure reported under GAAP. Our use of capital assets makes depreciation and amortization expense a necessary element of our costs and our ability to generate income. Due to these limitations, we use adjusted gross margin and factory adjusted gross margin as measures of performance only in conjunction with GAAP measures of performance such as gross margin and factory gross margin.

Cost of Sales

Factory gross margins increased 80 basis points in the three months ended May 31, 2017 compared to the three months ended May 31, 2016 due primarily to lower costs of certain materials and a shift in product mix, partially offset by increased costs of labor and overhead in the three months ended May 31, 2017 compared to the three months ended May 31, 2016. Retail gross margins declined 160 basis points in the three months ended May 31, 2017 compared to the same period in the prior year.

Franchise Costs

The decrease in franchise costs in the three months ended May 31, 2017 compared to the three months ended May 31, 2016 is due primarily to lower compensation and travel expenses. As a percentage of total royalty and marketing fees and franchise fee revenue, franchise costs increased to 24.1% in the three months ended May 31, 2017 from 23.3% in the three months ended May 31, 2016. This increase as a percentage of royalty, marketing and franchise fees is primarily a result of lower franchise costs more than offset by lower royalty revenues.

Sales and Marketing

The decrease in sales and marketing costs for the three months ended May 31, 2017 compared to the three months ended May 31, 2016 is primarily due to lower marketing related compensation and lower marketing-related costs associated with U-Swirl franchise locations, the result of fewer units in operation.

General and Administrative

The decrease in general and administrative costs for the three months ended May 31, 2017 compared to the three months ended May 31, 2016 is due primarily to the foreclosure of U-Swirl in fiscal year 2016 and the associated focus on reduction of duplicative general and administrative costs. For the three months ended May 31, 2017, approximately $103,000 of U-Swirl general and administrative costs were consolidated within our results, compared with $164,000 in the three months ended May 31, 2016. As a percentage of total revenues, general and administrative expenses decreased to 12.1% in the three months ended May 31, 2017 compared to 13.2% in the three months ended May 31, 2016.

Retail Operating Expenses

Th e decrease in retail operating expenses for the three months ended May 31, 2017 compared to the three months ended May 31, 2016 was due primarily to a decrease in the number of units in operation, resulting from the sale of certain Company-owned units and the closure of certain underperforming Company-owned units. Retail operating expenses, as a percentage of retail sales, increased from 52.8% in the three months ended May 31, 2016 to 56.0% in the three months ended May 31, 2017.

Depreciation and Amortization

Depreciation and amortization, exclusive of depreciation and amortization included in cost of sales, was $ 195,000 in the three months ended May 31, 2017, a decrease of 12.5% from $223,000 incurred in the three months ended May 31, 2016. This decrease was the result of fewer Company-owned store assets in service. Depreciation and amortization included in cost of sales increased 22.6% from $102,500 in the three months ended May 31, 2016 to $126,000 in the three months ended May 31, 2017. This increase was the result of an increase in production assets in service.

Other Income (Expense)

Net interest expense was $28,000 in the three months ended May 31, 2017 compared to net interest expense of $36,100 realized in the three months ended May 31, 2016. This change was primarily the result of less interest expense incurred on lower average outstanding promissory note balances.

Income Tax Expense

Our effective income tax rate for the three months ended May 31, 2017 was 35.7%, compared to 36.2% for the three months ended May 31, 2016. The decrease of 0.5% is primarily due to a greater portion of pretax income being realized on domestic production activities and the associated tax benefit.

Beginning on March 1, 2016, the results of U-Swirl were included in our consolidated income tax return, and on the same date, were removed from SWRL’s consolidated tax return. This is a result of the foreclosure on the outstanding stock of U-Swirl in satisfaction of debt with SWRL as discussed above. The consolidated tax return for future periods will include all operating results of U-Swirl. SWRL will file separate income tax returns in future periods. However, there are no remaining operating assets held by SWRL. U-Swirl has significant net operating loss carryovers. In accordance with Section 382 of the Internal Revenue Code, deductibility of U-Swirl’s U.S. net operating loss carryovers may be subject to annual limitation in the event of a change in control. We have performed a preliminary evaluation as to whether a change in control has taken place, and have concluded that there was a change of control with respect to the net operating losses of U-Swirl when we acquired a 60% ownership interest of SWRL in January 2013 and foreclosure upon the stock of U-Swirl International, Inc. in February 2016.

Liquidity and Capital Resources

As of May 31, 2017, working capital was $7.2 million, compared with $7.1 million as of February 28, 2017, an increase of $100,000. The increase in working capital was primarily due to positive operating results partially offset by the payment of dividends.

Cash and cash equivalent balances increased $1.8 million from $5.8 million as of February 28, 2017 to $7.6 million as of May 31, 2017 primarily as a result of cash flow generated by operating activities, partially offset by the payment of dividends and the purchases of property and equipment. Our current ratio was 1.8 to 1 at May 31, 2017 compared to 1.9 to 1 at February 29, 2017. We monitor current and anticipated future levels of cash and cash equivalents in relation to anticipated operating, financing and investing requirements.

During the three months ended May 31, 2017, o perating activities provided cash of $2,909,308, primarily the result of a decrease in accounts receivable of $1,089,011 and an increase in accrued liabilities of $406,164. During the three months ended May 31, 2016, operating activities provided cash of $1,895,414, primarily the result of an increase in depreciation and amortization of $325,224 and a decrease in accounts receivable of $714,221.

For the three months ended May 31, 201 7, investing activities used cash of $22,691, primarily due to the purchases of property and equipment of $76,726. In comparison, investing activities used cash of $832,555 during the three months ended May 31, 2016 was primarily due to the purchase of property, equipment, goodwill and other intangible assets of $907,382.

Financing activities used cash of $ 1,024,355 for the three months ended May 31, 2017 and used cash of $1,155,655 during the three months ended May 31, 2016. This was primarily due to a decrease in cash used to repurchase common stock during the three months ended May 31, 2017 compared to the three months ended May 31, 2016.

The Company has a $5 million credit line, of which $5 million was available (subject to certain borrowing base limitations) as of May 31, 2017, secured by substantially all of the Company’s assets except retail store assets. Additionally, the line of credit is subject to various financial ratio and leverage covenants. At May 31, 2017, the Company was in compliance with all such covenants. The credit line is subject to renewal in September 2017.

The Company ’s outstanding long-term debt is comprised of a promissory note used to finance business acquisitions of SWRL (unpaid balance as of May 31, 2017, $3.5 million). The note allowed the Company to borrow up to a maximum of $7.0 million to finance business acquisitions of SWRL and bears interest at a fixed annual rate of 3.75%. Additionally, the promissory note is subject to various financial ratio and leverage covenants. As of May 31, 2017, we were in compliance with all such covenants.

As discussed above, in FY 2014, SWRL acquired the franchise rights and certain other assets of s elf-serve frozen yogurt concepts under the names “CherryBerry,” “Yogli Mogli Frozen Yogurt” and “Fuzzy Peach Frozen Yogurt.” In connection with these acquisitions, the Company entered into the promissory note discussed above with Wells Fargo Bank, N.A. used to finance the acquisitions of SWRL, and in turn, the Company entered into the SWRL Loan Agreement with SWRL. Borrowings under the SWRL Loan Agreement were secured by all of the assets of SWRL, including all of the outstanding stock of its wholly-owned subsidiary, U-Swirl International, Inc. Under the SWRL Loan Agreement, SWRL was subject to various financial covenants. SWRL was not compliant with the financial covenants during the year ended February 29, 2016 and the loan matured on January 16, 2016 without payment in full by SWRL. Upon the occurrence and during the continuance of an event of default, we were entitled to charge interest on all amounts due under the SWRL Loan Agreement at the default rate of 15% per annum, accelerate payment of all amounts due under the SWRL Loan Agreement, and foreclose on all or any portion of the security interest. As a result of the defaults, we issued a demand for payment of all obligations under the SWRL Loan Agreement. SWRL was unable to repay the obligations under the SWRL Loan Agreement, and as a result, we foreclosed on all of the outstanding stock of U-Swirl as of February 29, 2016 in full satisfaction of the amounts owed under the SWRL Loan Agreement. This resulted in U-Swirl becoming a wholly-owned subsidiary of the Company as of February 29, 2016, and concurrently the Company ceased to have financial control of SWRL as of February 29, 2016. As of February 29, 2016, SWRL had no operating assets.

We believe cash flows generated by operating activities and available financing will be sufficient to fund our operations for at least the next twelve months. If necessary, the Company has an available bank line of credit to help meet these requirements.

Off-Balance Sheet Arrangements

As of May 31, 2017, we had no off-balance sheet arrangements or obligations.

Impact of Inflation

Inflationary factors such as increases in the costs of ingredients and labor directly affect our operations. Most of our leases provide for cost-of-living adjustments and require us to pay taxes, insurance and maintenance expenses, all of which are subject to inflation. Additionally, our future lease costs for new facilities may include potentially escalating costs of real estate and construction. There is no assurance that we will be able to pass on increased costs to our customers.

Depreciation expense is based on the historical cost to us of fixed assets, and is therefore potentially less than it would be if it were based on current replacement cost. While property and equipment acquired in prior years will ultimately have to be replaced at higher prices, it is expected that replacement will be a gradual process over many years.

Seasonality

The Company is subject to seasonal fluctuations in sales, which cause fluctuations in quarterly results of operations. Historically, the strongest sales of the Company ’s products have occurred during key holidays and the summer vacation season. In addition, quarterly results have been, and in the future are likely to be, affected by the timing of new store openings and sales of franchises. Because of the seasonality of the Company’s business and the impact of new store openings and sales of franchises, results for any quarter are not necessarily indicative of results that may be achieved in other quarters or for a full fiscal year.

Item 3. Quantitative and Qualitative Disclosures a bout Market Risk

The Company does not engage in commodity futures trading or hedging activities and does not enter into derivative financial instrument s for trading or other speculative purposes. The Company also does not engage in transactions in foreign currencies or in interest rate swap transactions that could expose the Company to market risk. However, the Company is exposed to some commodity price and interest rate risks.

The Company frequently enters into purchase contracts of between six to eighteen months for chocolate and certain nuts. These contracts permit the Company to purchase the specified commodity at a fixed price on an as-needed basis during the term of the contract. Because prices for these products may fluctuate, the Company may benefit if prices rise during the terms of these contracts, but it may be required to pay above-market prices if prices fall and it is unable to renegotiate the terms of the contract. As of May 31, 2017, based on future contractual obligations for chocolate products, we estimate that a 10% increase or decrease in the prices of contracted ingredients would result in a $225,000 favorable or unfavorable price benefit or cost resulting from our commodity purchase contracts.

The Company has a $5 million bank line of credit that bears interest at a variable rate. As of May 31, 2017, no amount was outstanding under the line of credit. We do not believe that we are exposed to any material interest rate risk related to this line of credit.

The Company also entered into a $7.0 million promissory note with interest at a fixed rate of 3.75% annually to finance the previous acquisitions by SWRL. As of May 31, 2017, $3.5 million was outstanding under this promissory note. We do not believe that we are exposed to any material interest rate risk related to this promissory note.

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934 (the “Exchange Act”)) that are designed to ensure that material information relating to us is made known to the officers who certify as to our financial reports and to other members of senior management and the Board of Directors. These disclosure controls and procedures are designed to ensure that information required to be disclosed in our reports that are filed or submitted under the Exchange Act, are recorded, processed, summarized, and reported within the time periods specified in the SEC ’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

M anagement, with the participation of our Chief Executive Officer and Chief Financial Officer, conducted an evaluation of the effectiveness of our disclosure controls and procedures. Based upon this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are effective as of May 31, 2017.

Changes in Internal Control over Financial Reporting

T here were no changes in our internal control over financial reporting that occurred during the quarter ended May 31, 2017 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION

Item 1. Legal Proceedings

From time to time, we may become involved in legal proceedings arising in the ordinary course of our business. Except as described below, we are not presently a party to any litigation that we believe to be material and we are not aware of any pending or threatened litigation against us that we believe could have a material adverse effect on our business, operating results, financial condition or cash flows.

In January 2014, SWRL entered into an Asset Purchase Agreement (the “CherryBerry Purchase Agreement”) with CherryBerry Enterprises LLC, CherryBerry Corporate LLC, CherryBerry LLC (collectively, the “CherryBerry Entities”), and their respective owners (together with the CherryBerry Entities, the “CherryBerry Selling Parties”), pursuant to which SWRL acquired the franchise rights of frozen yogurt stores branded as “CherryBerry” (the “CherryBerry Acquisition”). As a part of the consideration for the CherryBerry Acquisition, SWRL agreed to issue an aggregate of 4,000,000 shares of SWRL common stock (the “CB Shares”) to the CherryBerry Selling Parties. Pursuant to the CherryBerry Purchase Agreement, if the proceeds from the sale of any of the CB Shares on the open market was less than $0.50 per share and the CherryBerry Selling Parties complied with other terms of the CherryBerry Purchase Agreement, SWRL agreed to pay a shortfall payment equal to the difference of the sale price of the CB Shares and $0.50 per share, multiplied by the number of shares sold by the CherryBerry Selling Parties. If SWRL had been required to pay the shortfall payment on February 28, 2017, the shortfall payment would have been approximately $1,800,000. SWRL determined the likelihood of incurring the liability to be less than probable and has not recorded a contingent liability at May 31, 2017. In July and August 2015, the CherryBerry Selling Parties submitted to SWRL several requests for payment of approximately $205,000 of shortfall payments based on the sale of a portion of the CB Shares.

On January 13, 2016, the CherryBerry Entities dismissed without prejudice their counterclaim and third-party complaint from the Colorado District Court, and thereafter on January 13, 2016, the CherryBerry Entities refiled the exact claims (the “Oklahoma Action”) in the United States District Court for the Northern District of Oklahoma (the “Oklahoma Court”). Also on January 13, 2016, RMCF filed a lawsuit against the CherryBerry Entities in the Colorado District Court seeking a declaratory judgment that it is not the alter ego of SWRL and that the SWRL Loan Agreement should not be re-characterized as equity (the “Colorado Action”). On that same date, SWRL filed a complaint against the CherryBerry Selling Parties asserting the same claims as it had asserted previously. RMCF filed a motion to dismiss for lack of jurisdiction and improper venue and in the alternative a motion to transfer venue in response to the Oklahoma Action, and the CherryBerry Selling Parties subsequently filed a motion to dismiss the Colorado Action. In April 2016, the Colorado District Court granted in part the CherryBerry Selling Parties ’ motion and administratively closed the case. In addition, in April 2016, the Oklahoma Court denied RMCF’s motion (and SWRL’s similar motion). On April 8, 2016, the CherryBerry Entities moved to add RMCF as a defendant on the alter ego and re-characterization claims in the Oklahoma Action. On May 9, 2016, the Oklahoma Court granted that application and we filed an answer to this action on June 6, 2016. All parties are currently involved in discovery proceedings relating to this matter. A trial date has been set to commence on September 18, 2017. We intend to vigorously assert and defend our rights in this lawsuit.

Item 1A. Risk Factors

In addition to the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the factors discussed in Part 1, “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended February 2 8, 2017. There have been no material changes in our risk factors from those disclosed in our Annual Report on Form 10-K for the fiscal year ended February 28, 2017.

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

Issuer Purchases of Equity Securities

The Company plans to continue the repurchase plan until it has been completed. The number, price, structure and timing of the repurchases, if any, will be at the Company’s sole discretion and future repurchases will be evaluated by the Company depending on market conditions, liquidity needs and other factors. The repurchase authorization does not have an expiration date and does not oblige the Company to acquire any particular amount of its common stock. The Board of Directors may suspend, modify or terminate the repurchase program at any time without prior notice.

Item 3.

Defaults Upon Senior Securities

None .

Item 4.

Mine Safety Disclosures

No t applicable.

Item 5.

Other Information

None .

Item 6.

Exhibits

3.1

Amended and Restated Certificate of Incorporation of Rocky Mountain Chocolate Factory, Inc., a Delaware corporation (incorporated by reference to Exhibit 3.1 to the Current Report on Form 8-K filed on March 2, 2015).

3.2

Certificate of Designations of Series A Junior Participating Preferred Stock, Par Value $0.001 Per Share, of Rocky Mountain Chocolate Factory, Inc. , a Delaware corporation (incorporated by reference to Exhibit 3.2 to the Current Report on Form 8-K filed on March 2, 2015).

3.3

Amended and Restated Bylaws of Rocky Mountain Chocolate Factory, Inc., a Delaware corporation (incorporated by reference to Exhibit 3.3 to the Current Report on Form 8-K filed on March 2, 2015).

31.1 *

Certification of Chief Executive Officer Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002.

31.2 *

Certification of Chief Financial Officer Filed Pursuant To Section 302 Of The Sarbanes-Oxley Act of 2002.

32.1 **

Certification of Chief Executive Officer Furnished Pursuant To Section 906 of The Sarbanes-Oxley Act of 2002.

32.2* *

Certification of Chief Financial Officer Furnished Pursuant To Section 906 of The Sarbanes-Oxley Act of 2002.

101.INS *XBRL Instance Document .

101.SCH *XBRL Taxonomy Extension Schema Document .

101.CAL *XBRL Taxonomy Extension Calculation Linkbase Document.

101.DEF *XBRL Taxonomy Extension Definition Linkbase Document .

101.LAB *XBRL Taxonomy Extension Label Linkbase Document .

101.PRE *XBRL Taxonomy Extension Presentation Linkbase Document .

____________________________

* Filed herewith.

** Furnished herewith.

Signature

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

ROCKY MOUNTAIN CHOCOLATE FACTORY, INC.

(Registrant)