Pacifico Proudly Joins X Games Minneapolis 2017 as Official Beer Sponsor
July 07 2017 - 10:21AM
Pacifico, one of the hottest growth brands in the U.S. beer
industry, today proudly announces its sponsorship of X Games
Minneapolis 2017, presented by ESPN, as the Official Beer sponsor.
The agreement includes on-air sponsorship and on-site signage and
activation during the Games.
“X Games has long-been the leader of showcasing
world-class action sports,” said Matt Escalante, Senior Brand
Marketing Director for Pacifico. “And Pacifico has always been the
beer for those with an independent spirit, so we’re excited to
partner with an event that features athletes who embody that same
spirit.”
“It’s always exciting to bring new brands into
the X Games fold,” said Rob Temple, SVP of ESPN Sports Marketing.
“X Games fans are passionate and Pacifico’s entitlement of the Moto
X Freestyle event will provide great exposure within a high energy
venue.”
Pacifico, is a golden-hued, crisp, Pilsner-style
lager, originally born in the Baja region of Mexico. The brand has
recently experienced major growth in the U.S. with double digit
growth over the last five years, and is currently the 3rd
fastest-growing brand in the U.S. beer category1.
The X Games sponsorship builds on the brand’s
connection with action sports competitions in the country,
including its sponsorship of the Burton U.S. Open for the last 5
years.
In 2017, Pacifico launched its first-ever 12 oz.
can to the U.S. market – a format perfect for the adventure-seeker
on the go, as well as an expanded TV advertising campaign in eight
states. The brand is gearing-up for a national marketing launch for
Pacifico in spring of 2018.
About PacificoPacifico, a
golden-hued, crisp, Pilsner-style lager, was first brewed in
Mazatlán, Mexico, in the early 1900’s and was introduced to the
U.S. by surfers who were visiting Baja in the 1970’s in search of
the perfect wave. What they found in Mexico was even better – the
perfect beer. They brought cases of Pacifico back to the U.S., and
it’s been a favorite beer amongst surfers and adventurer-seekers
ever since. Pacifico stands for a life that is measured in
discoveries, not days.
Pacifico has been growing double-digits for the
last five years in the U.S., and is currently the 3rd
fastest-growing beer in the market1.
Pacifico is exclusively imported and marketed by
Constellation Brands for the U.S. market.
1 - IRI Total US MULO+C. CY16, Top 40 Beers by Dollar Volume
About Constellation BrandsConstellation Brands,
a Fortune 500® company, is a leading international producer and
marketer of beer, wine and spirits with operations in the U.S.,
Mexico, New Zealand, Italy and Canada. Constellation is the No. 3
beer company in the U.S. with high-end, iconic imported brands such
as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and
Pacifico. The company's beer portfolio also includes Ballast Point,
one of the most awarded craft brewers in the U.S. In addition,
Constellation is the world leader in premium wine, selling great
brands that people love, including Robert Mondavi, Clos du Bois,
Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The
Prisoner. The company's premium spirits brands include SVEDKA
Vodka, Casa Noble Tequila and High West Whiskey.
Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade
partners, the environment, our investors and to consumers around
the world who choose our products when celebrating big moments or
enjoying quiet ones. Founded in 1945, Constellation has grown to
become a significant player in the beverage alcohol industry with
more than 100 brands in its portfolio, about 40 facilities and
approximately 9,000 talented employees. We express our company
vision: to elevate life with every glass raised. To learn more,
visit www.cbrands.com.
About X Games MinneapolisThe world’s premier
action sports competition debuts July 13-16 for its first year at
the new U.S. Bank Stadium in downtown Minneapolis. The event will
feature more than 200 of the world’s best action sports athletes
competing for medals and prize money in BMX, Skateboard and Moto X
disciplines. The event will also feature world-class musical
performances from A Day To Remember on Friday, Flume and
Minneapolis’ own Atmosphere. All three musical performances will
take place at the Commons stage, located outside U.S. Bank
Stadium.
MEDIA CONTACT:
Jennifer Dohm
312-873-9979
Jennifer.Dohm@cbrands.com
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