Yandy.com Celebrates Baywatch Movie With Inspired-By Swim Collection
June 28 2017 - 1:56PM
Yandy.com, the leading online retailer of intimates, swimwear, and
specialty apparel, announced today the top-performing swimsuits
from its Baywatch® swimwear collection. To celebrate the film’s
U.S. release - Yandy.com produced, marketed and sold three swimwear
designs inspired by looks worn by the movie’s female lifeguard
characters. The new Baywatch movie follows devoted lifeguard Mitch
Buchannon (Dwayne Johnson) as he butts heads with a brash new
recruit (Zac Efron). Together, they uncover a local criminal plot
that threatens the future of the Bay.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/7d66d8a5-c973-4449-be85-6289c481671c
Yandy’s release of the Baywatch-inspired
collection in May demonstrated an immediate interest among domestic
consumers. Now international customers are paying attention as the
movie opens in more overseas markets.
“We have our finger on the pulse of what’s
trending in pop culture with our customers, and this collection is
just another example of that,” said Yandy.com CEO Thom
Brodeur-Kazanjian. “As an official licensee, our Baywatch swim
capsule celebrates this movie, the latest in swim fashions for
pools and beaches around the world, and a fun beach lifestyle brand
that appeals most to our ‘Yandy Girl’ customer.”
The Baywatch swim collection features three
styles: a one-piece long sleeve ($49.95), a one-piece sleeveless
($39.95) and a two-piece ($24.95 for the top and $14.95 for the
bottom). For more information visit www.yandy.com/baywatch.
“While all three suits have sold out their first
cycle, the two most popular on re-order for U.S consumers are our
one-piece sleeveless and the two-piece red and navy design. It will
be interesting to see how the global jet-set responds, and which
suits will top their wish lists," Brodeur-Kazanjian concluded.
Baywatch ©2017 Paramount Pictures. All
Rights Reserved.
About Paramount Pictures
CorporationParamount Pictures Corporation (PPC), a major
global producer and distributor of filmed entertainment, is a unit
of Viacom (NASDAQ:VIAB) (NASDAQ:VIA), home to premier global
media brands that create compelling television programs, motion
pictures, short-form content, apps, games, consumer products,
social media experiences, and other entertainment content for
audiences in more than 180 countries.
About YandyYandy is a retailer
of sexy specialty apparel for real women. We strive to be the
authority on what makes women of all shapes, sizes and ethnicities
look and feel confident and sexy in their own skin. Our customer -
the Yandy Girl - lives on trend. Her passion is for the look, not
the label. She trusts Yandy for the latest affordable looks in
everyday intimates, lingerie, swimwear and costumes. The Yandy Girl
lives out loud and is unapologetically connected with her mind, her
body and her own brand of sexy. Visit http://www.yandy.com/.
Media contact: Heather Stein
The Bromley Group
hstein@tbg-world.com
212-696-1100, ext. 26
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