Alibaba Group Welcomes Swedish Prime Minister and Delegation for Further Collaborations with Swedish Businesses
June 28 2017 - 6:05AM
Business Wire
Today, Alibaba Group hosted the Swedish Prime Minister and
delegates from more than 20 Swedish companies, accompanied by
officials from Business Sweden, at Alibaba’s Xixi Campus in
Hangzhou to explore collaboration between Alibaba and Swedish
businesses.
Swedish Prime Minister Stefan L�fven gave a speech at the event
and representatives of Alibaba provided an overview of the
company’s ecosystem and globalization strategy.
In opening remarks, Jack Ma, founder and Executive Chairman of
Alibaba Group, said: "Today we have 80 Swedish brands using
Alibaba’s services already and we are confident the number will
grow in the next couple of years. Alibaba is determined to support
small businesses, globalization and free trade, and we want to
empower Swedish companies to come to China.”
He added that there is huge potential to grow the annual number
of Chinese tourists to Sweden through Alibaba’s online travel
platform Fliggy.
“Sweden is the most innovative economy in the EU and Alibaba is
the world’s largest retail commerce company. To me this is a
perfect match. I look forward to seeing a growing number of Swedish
brands benefiting from the increased co-operation with Alibaba,”
said Stefan L�fven, Prime Minister of Sweden.
Also announced at the event was the launch of a new Swedish
store on Tmall.com. Entitled ‘Kaimen’ (‘Open Door’), it features a
range of premium Swedish brands including Baby Bjorn, Twistshake,
Blueair and Stiga Games. In addition, Swedish agricultural
cooperative Lantmännen announced that it has started selling cereal
on Tmall Global.
“Swedish brands are already in the top 20 list of most purchased
products on Tmall Global,” said Terry von Bibra, General Manager
Europe, Alibaba Group. “And there is a growing interest in Swedish
brands among Chinese consumers who value Swedish quality,
creativity and style. We are excited to forge even stronger
relationships with Swedish merchants to continuously expand the
range of product selection to better serve the needs of the 454
million annual active buyers on our e-marketplaces,” he added.
Swedish brands already on Tmall and Tmall Global include Daniel
Wellington, Urbanears and Foreo.
Among the various services Alibaba’s ecosystem has to offer,
Tmall’s business-to-consumer (B2C) platforms are key solutions for
Swedish merchants looking to enter the vast China market. These
platforms include:
- Tmall.com
(http://www.tmall.com), China's largest third-party B2C platform
for brands and retailers
- Tmall Global
(http://www.tmall.hk), a cross-border solution and an extension of
Tmall’s B2C business for imports to China
About Alibaba Group
Alibaba Group's mission is to make it easy to do business
anywhere. The company is the largest online and mobile commerce
company in the world in terms of gross merchandise volume. Founded
in 1999, the company provides the fundamental technology
infrastructure and marketing reach to help businesses leverage the
power of the Internet to establish an online presence and conduct
commerce with hundreds of millions of consumers and other
businesses.
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version on businesswire.com: http://www.businesswire.com/news/home/20170628005585/en/
Alibaba GroupMaja HaukeMaja.hauke@alibaba-inc.com
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