Ecommerce and technology innovator utilizes ad
agency and its artificial intelligence platform for offline
advertising spend optimization
Please replace the release with the following corrected version
due to multiple revisions.
The corrected release reads:
1-800-FLOWERS.COM EXTENDS COLLABORATION WITH
VERITONE ONE TO LEAD GROWTH IN TRADITIONAL MEDIA
Ecommerce and technology innovator utilizes ad
agency and its artificial intelligence platform for offline
advertising spend optimization
Veritone One®, a full-service advertising agency that creates
native and traditional advertising for renowned brands, and a
subsidiary of Veritone, Inc., announced today that
1-800-FLOWERS.COM®, the leading gourmet food and floral gift
provider for all occasions, has extended its relationship into 2018
with Veritone One as its exclusive agency for radio and podcast
advertising to ensure speed, transparency and accuracy of broadcast
advertising spends.
Veritone One leverages proprietary artificial intelligence (AI)
technology, the Veritone Platform, including the Veritone Custom
Analytics Platform (VCAP), to track and provide detailed
performance analytics on advertising spots in more than 700 content
streams, including broadcast radio, television, podcasts and
YouTube channels, in near real time. Veritone One uses the platform
to provide 1-800-FLOWERS.COM with actionable intelligence regarding
the performance of their radio advertising spots, helping them to
produce more efficient, scalable and successful campaigns.
“At 1-800-FLOWERS.COM, we have a culture that embraces
technology innovations, so a forward-thinking agency with unique
technology, like Veritone One, makes an ideal partner for us,” said
Chris McCann, president and chief executive officer of
1-800-FLOWERS.COM, Inc. “Veritone One gives us real-time insights
and an unprecedented look at opportunities to stand out ahead of
the competition. The near immediate knowledge surrounding our spend
allows us to make business-critical decisions quickly, like scaling
up personnel in call centers based on expected call volume from
offline, including radio spots.”
The Veritone Platform ingests thousands of hours of audio and
video content daily, leveraging its powerful suite of integrated
cognitive engines, including natural language processing, voice
fingerprinting, logo detection, facial recognition and object
detection, creating a rich and actionable database and index of
public and private media.
1-800-FLOWERS.COM spends a significant amount on on-air radio
personality endorsements, which can be nearly impossible to track
and analyze manually. Before teaming with Veritone One, the
Company’s marketing team had a delayed process to receive and
manually review clips to verify when spots had aired. The Veritone
Platform allows clients like 1-800-FLOWERS.COM to hear audio spots
and mentions minutes after airing to immediately evaluate and
confirm target messaging.
“1-800-FLOWERS.COM is an undisputed e-commerce leader that
understands the value of innovation, specifically in AI,” said Ryan
Steelberg, president of Veritone One. “We’re thrilled to have a
like-minded, household name such as 1-800-FLOWERS.COM on our roster
of clients.”
Additionally, the platform provides an opportunity to use the
data to optimize marketing channels outside of radio. In the
future, 1-800-FLOWERS.COM will have the ability to segment
potential customers for follow-up communication reinforcing
messaging from placed advertising.
For more information about Veritone One, visit VeritoneOne.com.
To learn more about the breakthrough technology turning artificial
intelligence into actionable intelligence, visit Veritone.com.
About Veritone One
Veritone One is a full-service advertising agency providing
media planning, media buying and creative development across
broadcast, digital and social media. Headquartered in Costa Mesa,
Calif., Veritone One is a subsidiary of Veritone, Inc.
About Veritone
Veritone, Inc. is a leading artificial intelligence company that
has developed the Veritone Platform, which unlocks the power of
AI-based cognitive computing to transform and analyze unstructured
public and private audio and video data for clients in the media,
politics, legal and law enforcement industries. The open platform
integrates an ecosystem of best-of-breed cognitive engines and
powerful applications, which are orchestrated together to reveal
valuable, multivariate insights from users’ data. To learn more
about Veritone, please visit Veritone.com.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food
and floral gifts for all occasions. For the past 40 years,
1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been
helping deliver smiles for our customers with gifts for every
occasion, including fresh flowers and the finest selection of
plants, gift baskets, gourmet foods, confections, candles, balloons
and plush stuffed animals. As always, our 100% Smile Guarantee®
backs every gift. The company’s Celebrations® suite of services
including Celebrations Passport® Free Shipping/No Service Charge
Program, Celebrations Rewards® and Celebrations Reminders®, are all
designed to engage with customers and deepen relationships as a
one-stop destination for all celebratory and gifting occasions. In
2017, 1-800-Flowers.com was awarded Gold Stevie “e-Commerce
Customer Service” Award, recognizing the company’s innovative use
of online technologies and social media to service the needs of
customers. In addition, 1-800-FLOWERS.COM, Inc. was recognized as
one of Internet Retailer’s 2015 Top 300 B2B e-commerce companies
and was also recently named in Internet Retailer’s 2016 Top Mobile
500 as one of the world’s leading mobile commerce sites. The
company was included in Internet Retailer’s 2015 Top 500 for fast
growing e-commerce companies. In 2015, 1-800-Flowers.com was named
a winner of the “Best Companies to Work for in New York State”
Award by The New York Society for Human Resource Management
(NYS-SHRM). The Company’s BloomNet® international floral wire
service (www.mybloomnet.net) provides a broad range of quality
products and value-added services designed to help professional
florists grow their businesses profitably. The 1-800-FLOWERS.COM,
Inc. “Gift Shop” also includes gourmet gifts such as premium,
gift-quality fruits and other gourmet items from Harry & David®
(1-877-322-1200) or www.harryanddavid.com), popcorn and specialty
treats from The Popcorn Factory® (1-800-541-2676 or
www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s®
(1-800-443-8124 or www.cheryls.com);; gift baskets and towers from
1-800-Baskets.com® (www.1800baskets.com); premium English muffins
and other breakfast treats from Wolferman’s® (1-800-999-1910 or
www.wolfermans.com); carved fresh fruit arrangements from
FruitBouquets.com (www.fruitbouquets.com); and top quality steaks
and chops from Stock Yards® (www.stockyards.com). Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.
SAFE HARBOR STATEMENT
This news release contains forward-looking statements, including
without limitation statements regarding the use of the Veritone
Platform and the expected benefits for 1-800-FLOWERS.COM, Inc.
Without limiting the generality of the foregoing, words such as
“may,” “will,” “expect,” “believe,” “anticipate,” “intend,”
“could,” “estimate” or “continue” or the negative or other
variations thereof or comparable terminology are intended to
identify forward-looking statements. In addition, any statements
that refer to expectations, projections or other characterizations
of future events or circumstances are forward-looking statements.
Assumptions relating to the foregoing involve judgments and risks
with respect to various matters which are difficult or impossible
to predict accurately and many of which are beyond the control of
Veritone. Although Veritone believes that the assumptions
underlying the forward-looking statements are reasonable, any of
the assumptions could prove inaccurate and, therefore, there can be
no assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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BLASTmedia for Veritone, Inc.Kimberly Jefferson, 317-806-1900
ext.104kim@blastmedia.com
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