Pegasystems Recognized by Independent Research Firm with the Top Ranked Current Offering in Sales Force Automation Market Eva...
June 27 2017 - 12:24PM
Pegasystems, (NASDAQ:PEGA), the software company empowering
customer engagement at the world’s leading enterprises, today
announced that Forrester Research has named Pega® Sales Automation
application the top ranked current offering in the latest The
Forrester Wave™ report evaluating Sales Force Automation (SFA)
solutions.
An infographic accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/7e0d796c-2a69-4c77-b8c5-9e171ebccc7c
In the report The Forrester Wave™: Sales Force Automation
Solutions, Q2 2017 (1), Forrester evaluated Pega Sales Automation
among 10 of the most significant offerings across 35 separate
criteria. Pega received the top ranking for current offering,
including the highest score possible in the following subcriteria:
opportunity management, sales process support, role-based sales
support, territory and quota management, and product catalogs and
price lists.
Forrester notes in the report, “Pegasystems leverages its rich
pedigree as a leading business process management platform to
extend core SFA capabilities with customized front-office customer
processes and strong analytics-driven seller recommendations.”
The report goes on to state, “At the core of Pegasystems’
strategy is the ability to meet the customer in context. It
leverages business process management and dynamic case management
to fine tune sales processes, while augmenting decision making with
advanced analytics and allowing reps to work offline.”
In addition, Forrester writes, “Customers give Pegasystems high
marks for its platform’s ability to adapt to the most complex
business needs.” It also notes, “Pegasystems’ background in
financial services, insurance, and healthcare make it a strong
solution for managing complex sales and supporting customer
engagement functions.”
Powered by the Pega® Customer Decision Hub, Pega Sales
Automation uses artificial intelligence to guide reps with
next-best-offers and actions that empower sales teams to identify
new leads and opportunities, accelerate pipeline, close more deals,
and increase revenue. The solution improves sales productivity and
efficiency by streamlining sales data so that sales teams can have
all the resources they need at their fingertips to provide
personalized engagements that deliver greater outcomes.
Pega Sales Automation is part of Pega’s unified suite of CRM
applications including Pega® Marketing and Pega® Customer Service.
Built on Pega® Platform, Pega’s CRM solutions enable clients to
constantly anticipate customers’ changing needs and provide
personalized AI-driven recommendations throughout the customer
journey. Several leading analyst firm have named Pega CRM a leader
in the field, including Forrester in The Forrester Wave™: CRM
Suites For Enterprise Organizations, Q4 2016 (2); Gartner in the
Magic Quadrant for CRM Customer Engagement Center (3); and Ovum in
the Ovum Decision Matrix: Selecting a Customer Relationship
Management Solution, 2016-17 (4).
Quotes & Commentary:“Sales software has
long been in need of an image makeover - too many salespeople view
it as a tracking tool built for executives, not a productivity tool
built to help them sell more product,” said Don Schuerman, chief
technology officer and VP product marketing, Pegasystems. “Pega
Sales Automation uses AI to empower salespeople to take the next
best action with each prospect, not burden them with excessive
reporting. With Forrester recognizing Pega Sales Automation as the
top ranked current offering in the evaluation, we believe this
further validates our intelligent approach to guided selling that
delivers the insights salespeople need to beat their sales goals
and improve the customer experience.”
Supporting Resources: Report: The Forrester
Wave™: Sales Force Automation Solutions, Q2 2017Product Background:
Pega Sales AutomationProduct Background: Pega Customer Decision
HubVideo: Pega Sales Automation
About Pegasystems Pegasystems Inc. is the
leader in software for customer engagement and operational
excellence. Pega’s adaptive, cloud-architected software – built on
its unified Pega® Platform – empowers people to rapidly deploy, and
easily extend and change applications to meet strategic business
needs. Over its 30-year history, Pega has delivered award-winning
capabilities in CRM and BPM, powered by advanced artificial
intelligence and robotic automation, to help the world’s leading
brands achieve breakthrough business results. For more information
on Pegasystems (NASDAQ:PEGA) visit www.pega.com.
All trademarks are the property of their respective owners.
- Forrester Research: The Forrester Wave™: “Sales Force
Automation Solutions, Q2 2017,” by John Bruno with Stephen Powers,
Chad Rafferty, and Ian McPherson, June 27, 2017
- Forrester Research: The Forrester Wave™: CRM Suites for
Enterprise Organizations, Q4 2016,” Kate Leggett, Stephen
Powers, Mark Grannan, Sara Sjoblom, Chad Rafferty, and Peter
Harrison, November 21, 2016
- Gartner, Inc., “Magic Quadrant for the CRM Customer Engagement
Center,” Michael Maoz, Brian Manusama, May 8, 2017
- Ovum Decision Matrix: Selecting a Customer Relationship
Management Solution, 2016-17
Press Contact:
Sean Audet
Pegasystems Inc.
sean.audet@pega.com
(617) 528-5230
Twitter: @pega
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