Ecommerce and technology innovator utilizes ad
agency and its artificial intelligence platform for offline
advertising spend optimization
Veritone One®, a full-service advertising agency that creates
native and traditional advertising for renowned brands, and a
subsidiary of Veritone, Inc., announced today that
1-800-FLOWERS.COM®, the leading gourmet food and floral gift
provider for all occasions, selected the agency to ensure speed,
transparency and accuracy of broadcast advertising spends.
Veritone One leverages proprietary artificial intelligence (AI)
technology, the Veritone Platform, to track and analyze radio
advertising spots for 1-800-FLOWERS.COM in near real time. The
Veritone Platform ingests more than 700 content streams daily,
including broadcast radio, television, podcasts and YouTube
channels. 1-800-FLOWERS.COM uses the platform, as well as the
Veritone Custom Analytics Platform (VCAP), to view performance
analytics allowing for efficient, scalable and successful
campaigns.
“At 1-800-FLOWERS.COM, innovation is in our DNA, so a
forward-thinking agency with unique technology, like Veritone One,
makes an ideal partner for us,” said Chris McCann, president and
CEO of 1-800-FLOWERS.COM. “Veritone One gives us real-time insights
and an unprecedented look at opportunities to stand out ahead of
the competition. The near immediate knowledge surrounding our spend
allows us to make business-critical decisions quickly, like scaling
up personnel in call centers based on expected call volume from
offline, including radio spots.”
The Veritone Platform ingests thousands of hours of audio and
video content daily, leveraging its powerful suite of integrated
cognitive engines, including logo detection, natural language
processing, voice fingerprinting, facial recognition and object
detection, creating a rich and actionable database and index.
The majority of 1-800-FLOWERS.COM’s ad spend goes to on-air
radio personality endorsements, which can be nearly impossible to
track manually. Before partnering with Veritone One, the
1-800-FLOWERS.COM marketing team waited several days, paying for
individual clips just to verify if a spot had aired. The Veritone
Platform allows clients like 1-800-FLOWERS.COM to hear audio spots
and mentions minutes after airing to immediately evaluate and
confirm target messaging.
“1-800-FLOWERS.COM is an undisputed e-commerce leader that
understands the value of innovation, specifically in AI,” said Ryan
Steelberg, president of Veritone One. “We’re thrilled to add a
like-minded, household name such as 1-800-FLOWERS.COM to our roster
of clients.”
Additionally, the platform provides an opportunity to use the
data to optimize marketing channels outside of radio. In the
future, 1-800-FLOWERS.COM will segment potential customers for
follow-up communication reinforcing messaging from placed
advertising. By tracking competitor ads, 1-800-FLOWERS.COM can
adjust online search keywords for non-branded terms to capitalize
on potential traffic.
For more information about Veritone One, visit VeritoneOne.com.
To learn more about the breakthrough technology turning artificial
intelligence into actionable intelligence, visit Veritone.com.
About Veritone One
Veritone One is a full-service advertising agency providing
media planning, media buying and creative development across
broadcast, digital and social media. Headquartered in Newport
Beach, Calif., Veritone One is a subsidiary of Veritone, Inc.
About Veritone
Veritone, Inc. is a leading artificial intelligence company that
has developed the Veritone Platform, which unlocks the power of
AI-based cognitive computing to transform and analyze unstructured
public and private audio and video data for clients in the media,
politics, legal and law enforcement industries. The open platform
integrates an ecosystem of best-of-breed cognitive engines and
powerful applications, which are orchestrated together to reveal
valuable, multivariate insights from users’ data. To learn more
about Veritone, please visit Veritone.com.
About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gourmet food
and floral gifts for all occasions. For the past 40 years,
1-800-FLOWERS® (1-800-356-9377 or www.1800flowers.com) has been
helping deliver smiles for our customers with gifts for every
occasion, including fresh flowers and the finest selection of
plants, gift baskets, gourmet foods, confections, candles, balloons
and plush stuffed animals. As always, our 100% Smile Guarantee®
backs every gift. The company’s Celebrations suite of services
including Celebrations Passport Free Shipping Program, Celebrations
Rewards and Celebrations Reminders, are all designed to engage with
customers and deepen relationships as a one-stop destination for
all celebratory and gifting occasions. In 2017, 1-800-Flowers.com
was awarded Gold Stevie “e-Commerce Customer Service” Award,
recognizing the company’s innovative use of online technologies and
social media to service the needs of customers. In addition,
1-800-FLOWERS.COM, Inc. was recognized as one of Internet
Retailer’s Top 300 B2B e-commerce companies and was also recently
named in Internet Retailer’s 2016 Top Mobile 500 as one of the
world’s leading mobile commerce sites. The company was included in
Internet Retailer’s 2015 Top 500 for fast growing e-commerce
companies. In 2015, 1-800-Flowers.com was named a winner of the
“Best Companies to Work for in New York State” Award by The New
York Society for Human Resource Management (NYS-SHRM). The
Company’s BloomNet® international floral wire service
(www.mybloomnet.net) provides a broad range of quality products and
value-added services designed to help professional florists grow
their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift
Shop” also includes gourmet gifts such as premium, gift-quality
fruits and other gourmet items from Harry & David®
(1-877-322-1200) or www.harryanddavid.com), popcorn and specialty
treats from The Popcorn Factory® (1-800-541-2676 or
www.thepopcornfactory.com); cookies and baked gifts from Cheryl’s®
(1-800-443-8124 or www.cheryls.com); premium chocolates and
confections from Fannie May® (www.fanniemay.com and
www.harrylondon.com); gift baskets and towers from 1-800-
Baskets.com® (www.1800baskets.com); premium English muffins and
other breakfast treats from Wolferman’s (1-800-999-1910 or
www.wolfermans.com); carved fresh fruit arrangements from
FruitBouquets.com (www.fruitbouquets.com); and top quality steaks
and chops from Stock Yards® (www.stockyards.com). Shares in
1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select
Market, ticker symbol: FLWS.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170627005355/en/
BLASTmedia for Veritone, Inc.Kimberly Jefferson, 317-806-1900
ext.104kim@blastmedia.com
Veritone (NASDAQ:VERI)
Historical Stock Chart
From Mar 2024 to Apr 2024
Veritone (NASDAQ:VERI)
Historical Stock Chart
From Apr 2023 to Apr 2024
