- The QYOU to be made available to 17M connections as a
TATA Sky service to their subscriber base in India
- This is QYOU's largest deployment of its service in a single
territory to date
DUBLIN, June 27, 2017 /CNW/ - QYOU Media (TSXV: QYOU),
the world's leading curator of premium 'best-of-web' video for
multiscreen distribution, has expanded its partnership with Tata
Sky, India's leading content
distribution platform, in the largest single-territory deployment
of its linear channel to date. Previously available through
Tata Sky's mobile app, this broader deal will make QYOU's 24/7
service of online video content available to 17 million Tata Sky
connections across television and mobile.
The rapid growth in internet access has seen the number of users
in India surge to almost 400
million. Online short-form video available through sites such as
YouTube, Daily Motion and Facebook is hugely popular, with the
average length of a viewed video in India being less than twenty minutes. To cater
to the tastes of digital native millennial and generation Z
audiences who are engaging with short-form video on a daily basis,
Tata Sky will feature The QYOU's 24/7 service which curates unique
digital-first content. This content will be featured through the
screens and services its younger customers in India love to use, especially mobile and
TV.
As part of the agreement, QYOU and Tata Sky will also start to
feature content from local creators in India and some of the most popular online
videos from the region in order to create highly localized shows
that appeal to Indian audiences. The service will be available on
Ch 200 (HD) & Ch 201 (SD) on Tata Sky and keeping in mind the
'on the go' nature of the content, it will also be available on the
Tata Sky app on Live TV and VOD.
Tata Sky Chief Content Officer, Arun
Unni commented: "Catering to audiences' changing preferences
and tastes has always been the core focus for Tata Sky. This will
be the first time that subscribers can view short format content
24x7 on their TV sets on the Tata Sky Mobile App. With the
burgeoning popularity of online video in India and the incredible depth of unique
content in QYOU's archives, it makes complete sense for us to
provide this service to our subscriber base."
Curt Marvis, CEO and Co-founder
of QYOU Media adds: "India is
renowned for being a region filled with tech-savvy young people,
who navigate the worlds of internet video and traditional
television with complete ease. Having a curated mix of the best
digital-first video content at their fingertips - whether they're
watching on a mobile device or via the TV screen - means that they
can enjoy the best of both worlds and never miss a thing. We are
proud that our partnership with Tata Sky is evolving and enabling
us to make the largest deployment of our channel in a single market
to date.''
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and NewsCorp, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Telenor and TATA Sky.
About Tata Sky
Tata Sky Limited ('Tata Sky') is a joint venture between the
Tata Sons and 21st Century Fox. Incorporated in 2001 and launched
services in 2006, Tata Sky is India's leading content distribution platform
providing Pay TV and OTT services. With the objective of connecting
to the best content in the world on any budget, any screen, anytime
and anywhere, Tata Sky was the first to launch multiple products
and services that redefined the subscribers viewing experience in
the country.
Tata Sky has been a pioneer in the HD Set top box segment having
significant market share in the category. It has been continuously
adding new channels and platform services across various genres and
languages to beef up its content offering to cater to all segments
of the audience. Tata Sky currently has its footprints spread
across 1.5 lakh towns with over 17 million connections in
India. For more information on
Tata Sky, visit www.tatasky.com
SOURCE QYOU Media Inc.