MINNEAPOLIS, June 26, 2017 /PRNewswire/ -- Yoplait is
inviting Americans to slow down and savor a new style of yogurt
this summer. Oui by Yoplait brings French style to the yogurt aisle
with a new, thick and creamy offering inspired by a Yoplait
traditional French recipe, up until now only available in
France. Available in a French-made
glass pot, this unique and delicious new yogurt is made with simple
ingredients like whole milk, pure cane sugar and real pieces of
fruit. Each serving is individually cultured in the same glass pot
you eat it from using a traditional pot set process.
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Oui by Yoplait is an artisanal yogurt made by pouring
ingredients into individual glass pots that set after eight hours
creating a unique and delicious texture. It is designed to be spoon
cut slowly, not stirred, in order to preserve its satisfyingly
thick, subtly sweet and fresh taste.
"We wanted to bring something special to our U.S. consumers –
something we have been enjoying during visits with our French
colleagues for many years, but hard to replicate in large
quantities here in the U.S.," said David
Clark, president of U.S. Yogurt at General Mills. "Oui by
Yoplait introduces an entirely new category of yogurt to the U.S.
using a recipe that has been enjoyed for decades in France."
French Style Yogurt
The Oui by Yoplait recipe is inspired by Yoplait's Saveur
d'Autrefois (English translation: "taste of
yesteryear"), which is sold in France.
The method for making French style yogurt differs greatly from
the standard U.S. yogurt making process. Instead of culturing the
ingredients in large batches and then filling individual cups with
fully prepared yogurt, Oui by Yoplait is made by pouring
ingredients into each individual pot, and allowing each glass pot
to culture for eight hours, resulting in a uniquely thick,
delicious yogurt.
While rare in the U.S., glass pots are often used for yogurt in
France to protect the delicate
texture of French style yogurt. Glass is rigid and helps maintain
the yogurt's integrity, and enables the yogurt to stabilize without
the use of added corn starch or gelatin. The glass pots also offer
endless opportunities for creative and crafty upcycling.
"I grew up in France
eating yogurt cultured in a pot and have fond memories of this
simple, French style way of making delicious, fresh-tasting
yogurt," said Brice LeRoy, product
developer, General Mills. "I'm honored to be part of the team that
breathed new life into this heritage Yoplait recipe, giving
Americans something refreshingly new in the yogurt
aisle."
Oui by Yoplait
Oui by Yoplait is made with simple, non-GMO ingredients like whole
milk, pure cane sugar, real fruit and yogurt cultures. It contains
no artificial preservatives, no artificial flavors and no colors
from artificial sources.
Eight flavor varieties are available, including Strawberry,
Blueberry, Black Cherry, Vanilla, Coconut, Lemon, Peach and
Plain.
The Plain variety is made with only two ingredients – whole milk
and yogurt cultures. The remaining flavors each contain eight or
fewer total ingredients. The fruit flavors include real fruit at
the bottom of the pot with the intention of adding a small amount
of fruit to each bite without stirring the yogurt and disrupting
the thick texture.
Oui by Yoplait will be available in major grocery and retail
stores nationwide beginning in July. The suggested retail price for
all flavors is $1.49. The Strawberry
and Vanilla flavors are also available in four count packages at a
suggested retail price of $4.78.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait, Nature Valley, Fiber
One, Haagen-Dazs, Betty Crocker,
Pillsbury, Old El Paso, Wanchai
Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills
generated fiscal 2016 consolidated net sales of US $16.6 billion, as well as another US $1.0 billion from its proportionate share of
joint-venture net sales.
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SOURCE General Mills