WPP Makes It a Magnificent Seven in Cannes
June 24 2017 - 3:28PM
Business Wire
For the seventh year in succession, WPP (NASDAQ:WPPGY) has been
named the world’s most creative parent company at the Cannes Lions
International Festival of Creativity.
The Group accumulated the highest number of points of any of the
advertising and marketing services holding companies, thanks to yet
another strong performance from its agencies.
Companies from 42 different countries contributed to WPP’s Lions
tally, with winning work including:
“The Refugee Nation” by Ogilvy New York for Amnesty
International; J. Walter Thompson New York’s “Unsafety Check” for
Black Lives Matter; “Google Home Of The Whopper” and “Flame Grilled
Since 1954” for Burger King by DAVID Miami; Tigo Une’s “Payphone
Bank” from Grey Colombia; “A Love Song Written By A Murderer” by
Circus Grey Peru Lima for Vida Mujer; Ogilvy Johannesburg’s “The
Sad Man Meal” for KFC; “Handle With Care” from Grey New York for
Gillette; “Pitching French Films to Hollywood” by Ogilvy Singapore
for Alliance Française de Singapour; Johannes Leonardo’s “Original
Is Never Finished” for Adidas Originals; “Equal Pay Billionaires”
by Ogilvy Brasil for Forbes Magazine; DAVID Miami’s “Pass The
Heinz” for The Kraft Heinz Company; “Savlon Healthy Hands Chalk
Sticks” from Ogilvy Mumbai for ITC Savlon; and “The One Moment” for
Morton Salt by Ogilvy Chicago.
Sir Martin Sorrell, founder and CEO of WPP, said: “As ever, this
award simply reflects the achievements of our wonderfully talented
people all around the world, and of course the support of our
clients.
“In the year of our seventh successive win, the industry appears
to be experiencing a collective seven-year itch in terms of its
relationship with Cannes.
“The importance of recognising the outstanding creativity of our
people and the work they do for clients is not in doubt. The
question is whether the festival does that in the most effective
way, and we look forward to playing our part in finding the best
solution.”
John O’Keeffe, Worldwide Creative Director of WPP, said: “Cannes
Lions 2017 draws to an end tinged a little with sadness. I’m
personally sorry that so many good friends from Publicis won’t be
at the awards next year. The festival is the poorer for their
absence.
“My congratulations of course go to my friends and colleagues
throughout WPP, but also to all the winners, and indeed to every
great client who bought all the brilliant work on show this
week.
“Over the past ten days I’ve seen, writ large across the
categories, the myriad ways now at our disposal to create fame for
our clients. But equally I’ve seen proof of what I said last year:
no matter what the platform, The Big Idea will always be The Big
Winner.”
About WPP
WPP is the world’s largest communications services group with
billings of US$74 billion and revenues of over US$19 billion.
Through its operating companies, the Group provides a comprehensive
range of advertising and marketing services including: advertising
& media investment management; data investment management;
public relations & public affairs; branding & identity;
healthcare communications; digital, eCommerce and shopper
marketing; and specialist communications. The company employs over
205,000 people (including associates and investments) in over 3,000
offices across 112 countries. For more information, visit
www.wpp.com.
WPP was named Holding Company of the Year at the 2016 Cannes
Lions International Festival of Creativity for the sixth year
running. WPP was also named, for the sixth consecutive year, the
World's Most Effective Holding Company in the 2017 Effie
Effectiveness Index, which recognises the effectiveness of
marketing communications. In 2017 WPP was recognised by Warc 100 as
the World’s Top Holding Company (third year running).
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WPPChris Wade, +44 (0)7740 595 563chris.wade@wpp.com
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