Canada’s Global News Chooses Avid Graphics and Virtual Reality Solutions to Enrich its Storytelling
June 23 2017 - 12:43PM
Avid® (Nasdaq:AVID), a leading global media technology provider for
the creation, distribution and monetization of media assets for
global media organizations, enterprise users and individual
creative professionals, today announced that Global News, the
award-winning news and current affairs division of Global
Television Network, has selected Avid graphics solutions to
transform the look and feel of news delivered across its platforms.
One of Canada’s largest private broadcasters, Global Television
Network is owned by Canada’s largest media content company, Corus
Entertainment. The system enables the news leader to captivate
viewers with more dynamic and immersive coverage through
state-of-the-art graphics and virtual reality (VR) while
benefitting from more distributed cost-effective and agile
production.
To maintain its reputation for high-quality coverage and
cutting-edge production, Global News wanted to make its
storytelling more visual and compelling. With 15 TV stations
throughout Canada across multiple time zones, it needed
simple-to-use solutions that could also function in a virtualized
environment with hardware centralized in one city, and presenters
in another.
Global News selected Avid’s comprehensive tools and workflow
solutions for graphics creation for its four main production
centers, as well as nine other remote broadcast locations. Powered
by the MediaCentral® Platform, the industry’s most open, tightly
integrated and efficient platform designed for media, the new
workflow includes Avid’s Maestro™ graphics suite, 4Designer 2D/3D
authoring software and ProSet™ virtual studio. As well as
delivering a fast-turnaround workflow, the system functions as a
large distributed model and virtualizes nearly all of the news
produced by Global News.
“VR has allowed us to go places we couldn’t go, such as outer
space, or to locations we couldn’t get to immediately – like an
earthquake in India,” said Gerry Belec, Director, Operations and
Technology, Global News, Corus Entertainment Inc. “It also means
that we can tell these stories in ways that are highly visual,
which is critical for good television but wasn’t a reality
previously – the tools just weren’t available. Our new Avid system
gives us incredible freedom, creativity and the ability to connect
with audiences like never before.”
The new workflow also brings speed and agility to Global News’
production centers. Set elements can be constructed in a day or
even a few hours, allowing crews to create a high volume of news
stories with vibrant, realistic graphics under very tight
timeframes.
“Today’s news media organizations need powerful creative tools
to create high-quality, engaging and immersive content,” said Jeff
Rosica, president, Avid. “With Avid’s comprehensive graphics
solutions, Global News can create stunning content across
geographically dispersed production centers to immerse and
enlighten audiences with powerful visual storytelling.”
About AvidThrough Avid Everywhere™, Avid
delivers the most open and efficient media platform, connecting
content creation with collaboration, asset protection,
distribution, and consumption. Avid’s preeminent customer
community uses Avid’s comprehensive tools and workflow solutions to
create, distribute and monetize the most watched, loved and
listened to media in the world—from prestigious and award-winning
feature films to popular television shows, news programs and
televised sporting events, and celebrated music recordings and live
concerts. With the most flexible deployment and pricing options,
Avid’s industry-leading solutions include Pro Tools®, Media
Composer®, Avid NEXIS®, Interplay®, ProSet™ and RealSet™, Maestro™,
PlayMaker™, and Sibelius®. For more information about Avid
solutions and services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn,
or subscribe to Avid Blogs.
© 2017 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, Avid NEXIS, Interplay, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, ProSet,
RealSet, and Sibelius are trademarks or registered trademarks of
Avid Technology, Inc. or its subsidiaries in the United States
and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no
responsibility for Avid products. All other trademarks are the
property of their respective owners. Product features,
specifications, system requirements and availability are subject to
change without notice.
PR Contacts:
Avid
Amy Paladino
amy.paladino@avid.com
+1 617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency)
Josh Paterson – UK
Tanya Roberts – USA
avid@rlyl.com
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