LOS ANGELES, June 22, 2017 /PRNewswire/ -- Randy's World
Famous Donuts and Odd Future, the hip hop collective with its
iconic donut logo, announced today a co-branding agreement with
Live Nation's Merchandise division.
Odd Future and Randy's, one of Los
Angeles's most famous donut shops, will build a program
across licensed categories, including apparel and accessories for
distribution exclusively at contemporary streetwear retailer,
Zumiez. The line will be available online and in stores on
June 23.
To celebrate, two back to back events will commence at Zumiez in
Culver City on June 24 from 1:00-3:00
PM and end with an after party at Randy's Donuts from
4:00-6:00 PM. Members of Odd
Future will be in attendance at both locations.
Additionally, Randy's Donuts landmark sign will be wrapped in
the Odd Future donut logo and will feature an exclusive Odd Future
Donut on their menu at the Randy's starting today through
Sunday, June 25th.
Given their experience and successful track record in the space,
it was a natural progression for the company to extend its
expertise to Randy's Donuts to help secure broader distribution and
fulfill retailer needs.
Music merchandise is in high-demand, extending the experience of
live and recorded music into a physical keepsake or symbol of
ultimate fandom. More and more artists and brands are cultivating
unique merchandise to meet this demand from fans across the
globe.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, and Live Nation Media & Sponsorship. For
additional information, visit www.livenationentertainment.com.
About Zumiez, Inc.:
Zumiez is a leading specialty
retailer of apparel, footwear, accessories and hardgoods for young
men and women who want to express their individuality through the
fashion, music, art and culture of action sports, streetwear, and
other unique lifestyles. As of May 27,
2017 we operated 690 stores, including 603 in the United States, 51 in Canada, 30 in Europe and 6 in Australia. We operate under the names Zumiez,
Blue Tomato and Fast Times. Additionally, we operate ecommerce web
sites at www.zumiez.com, www.blue-tomato.com and
www.fasttimes.com.au.
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SOURCE Live Nation