NEW YORK, June 22, 2017 /PRNewswire/ -- Kids Foot Locker,
part of Foot Locker, Inc. (NYSE: FL), and top NBA Draft
prospects including Lonzo Ball,
Jayson Tatum, Jonathan Isaac, De'Aaron Fox and Malik Monk kickoff their professional basketball
journey in the hot seat by young fans.
In "1-ON-1," kids interact with the prospective Draft picks in a
one-on-one setting. Throughout the interviews, kids ask the
athletes hard-hitting questions and surprise them with on-the-spot
scenarios to see how they react under pressure. Popular kid-rapper,
Young Dylan, makes a cameo and challenges Ball to a rap battle.
Other challenges included solving a Rubik's Cube, break dancing and
shooting hoops.
"Kids Foot Locker is excited to give young fans this type of
access to the NBA's top Draft prospects," said Stacy Cunningham, vice president of brand
marketing and services at Kids Foot Locker North America. "It
really gives these players, who were idolizing other NBA stars not
so long ago, the opportunity to show off their humorous side and
encourage kids everywhere to keep chasing their dreams."
"Music, especially rap, is a huge part of my pre-game ritual and
it is a passion of mine when I'm not on the court," said Ball. "I
love that Kids Foot Locker gave me the opportunity to have fun with
my younger fans and work with Young Dylan in advance of the
Draft."
Kids Foot Locker offers the largest selection of brand-name
athletic footwear, apparel and accessories for children from top
brands like Nike, Jordan, adidas,
Under Armour and more.
The content was created by worldwide agency BBDO and is
available on Kids Foot Locker's YouTube page.
ABOUT KIDS FOOT LOCKER:
Kids Foot Locker is a
children's athletic retailer that offers an extensive selection of
brand-name athletic footwear, apparel and accessories for children.
Its stores feature an environment geared to appeal to both parents
and children. Kids Foot Locker is part of Foot Locker, Inc.
(NYSE: FL), a specialty athletic retailer that operates 3,354
stores in 23 countries in North America,
Europe, Australia, and New Zealand. Through its Foot
Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs
Sports, SIX:02, Runners Point, and Sidestep retail stores, as well
as its direct-to-customer channels, including footlocker.com,
Eastbay.com, SIX02.com, the Company is a leading provider of
athletic footwear and apparel.
Additional information about Kids Foot Locker may be
found at kidsfootlocker.com |
Instagram: @kidsfootlocker |
Twitter: @kidsfootlocker | YouTube:
youtube.com/kidsfootlocker |
Facebook: facebook.com/kidsfootlocker.
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SOURCE Foot Locker, Inc.