Tyson Convenience Releases Insights from National Survey to Help Retailers Attract Customers Traveling During the Busy Summer...
June 22 2017 - 9:00AM
Business Wire
Study findings show opportunities for more
breakfast occasions and two-finger snacks to meet travelers’
needs
With 29 percent of consumers saying they will drive more in June
as compared to the previous month (2017 NACS Consumer Fuels), and
U.S. gas prices at the lowest level for the summertime since 2005,
convenience stores are ready to welcome a wave of consumers
traveling near and far. In support of the summer season, Tyson
Convenience today released results from a national consumer survey
conducted with 1,000 U.S. adults aged 18+ to help retailers
understand which prepared foods customers prefer for making their
trip more enjoyable, regardless of the distance.
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View the full release here:
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Hillshire Farm® Split Smoked Sausage used
in this breakfast build is naturally smoked with a certified blend
of four hardwoods for a rich, distinctive flavor and color. (Photo:
Business Wire)
“Busy summers and convenience stores go hand-in-hand for meals
and snacks on-the-go,” said Rob Ramsey, senior manager of
convenience channel marketing for Tyson Foods. “Consumers use
convenience stores as their summertime home to keep them refueled
and not slow them down.”
Survey findings include:
- The number one reason (51%) American
adults purchase food at a convenience store is to satisfy a
craving.
- Americans love breakfast. Many (48%)
would like to see a breakfast station serving waffles,
biscuits, breakfast meats and baked goods at a convenience
store.
- Breakfast sandwiches are so popular
that more than half of Americans (51%) would purchase one at their
local convenience store if they wanted to have breakfast for
dinner. On the other hand, pizza rose to the top of
later-in-the-day prepared foods to cross over to breakfast, with
(45%) of Americans interested in eating pizza for breakfast.
- Americans prefer to eat their snacks
with two fingers (47%) while shying away from using any
utensils.
“Hearing directly from consumers on what they want and expect
from a convenience store can be invaluable for retailers,
especially during the busy summer season,” Ramsey said. “These
survey insights, like having breakfast offerings served all-day in
unique, creative ways, give retailers feedback from consumers on
how to merchandize prepared food offerings to attract consumers in
the summer.”
For more insights from Tyson Convenience, please visit
www.tysonconvenience.com.
About Tyson Convenience
Tyson Convenience is a channel within Tyson Foodservice Teams, a
division of Tyson Foods, Inc. (NYSE TSN). Plenty of companies
specialize in one type of food. But only Tyson Convenience has the
expertise, insights and production capabilities to give convenience
store retailers so much more. More quality, more price points and
more menu options — all from one trusted place. The vast portfolio
of products from Tyson Convenience covers all dayparts, menu parts
and price points across core brands: Tyson®, Jimmy Dean®, Hillshire
Farm®, Ball Park®, State Fair® Mexican Original®, Bosco Sticks®,
BONICI®, Chef Pierre®, and Sara Lee®. Visit
www.TysonConvenience.com for information on products, merchandising
programs, equipment and business building tools.
About Tyson Foods
Tyson Foods, Inc. (NYSE:TSN), with headquarters in Springdale,
Arkansas, is one of the world’s largest food companies with leading
brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee®,
Ball Park®, Wright®, Aidells® and State Fair®. It’s a recognized
market leader in chicken, beef and pork as well as prepared foods,
including bacon, breakfast sausage, turkey, lunchmeat, hot dogs,
pizza crusts and toppings, tortillas and desserts. The company
supplies retail and foodservice customers throughout the United
States and approximately 115 countries. Tyson Foods was founded in
1935 by John W. Tyson, whose family has continued to lead the
business with his son, Don Tyson, guiding the company for many
years and grandson, John H. Tyson, serving as the current chairman
of the board of directors. The company currently has approximately
114,000 Team Members employed at more than 400 facilities and
offices in the United States and around the world. Through its Core
Values, Code of Conduct and Team Member Bill of Rights, Tyson Foods
strives to operate with integrity and trust and is committed to
creating value for its shareholders, customers and Team Members.
The company also strives to be faith-friendly, provide a safe work
environment and serve as stewards of the animals, land and
environment entrusted to it.
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O’Malley Hansen CommunicationsGreg Avdoian, +1.312.377.0630
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