CANNES, France,
June 22, 2017
/PRNewswire/ -- MRM//McCann, a
leading global
customer relationship agency, today won its
first-ever Grand Prix at the Cannes Lions International Festival of
Creativity, adding a top industry honor in a year in which it has
received increased recognition both for its digital and overall
creative capabilities. The Grand Prix was won by MRM//McCann Madrid for an online science fiction film
called "Beyond Money," created for its Santander Bank client.
Earlier this year, MRM//McCann was designated for the
first time as a Leader in Gartner Inc.'s annual
and influential "Magic Quadrant for
Global Digital Marketing Agencies" report. In addition to its
growth momentum, MRM//McCann this year has also garnered creative
and effectiveness awards in all regions of the world, including at
the North America Effie Awards, the global One Show, the El Sol festival for Latin America and Spain, the Grand Prix Advertising Stratégies
Awards in Paris, and Marketing
Magazine's awards in the Asia
Pacific region, among others.
"Winning our first Grand Prix, along with the other Lions
won by our teams around the world this week, serves to underscore
the incredible growth and momentum MRM//McCann has experienced
globally over the past year," said Bill
Kolb, Global President, Diversified Agencies, McCann
Worldgroup. "We have been intensely focused on taking major
creative risks and building campaigns that are based on true
creative excellence, and these well-deserved recognitions are a
testament to our partnership with our clients who are looking for
us to deliver creatively bold, powerfully effective
work."
The agency's other Cannes
wins this week so far have included Lions won both in the U.S. and
Europe, including for clients such
as Microsoft, the U.S. Postal Service, and Cigna, and the craft
brewery UBREW's beer brand, Responsibly. MRM//McCann, along with
its McCann Worldgroup partner agency Craft, was also lead creative
agency in the new Staples brand campaign, themed "It's Pro Time,"
that the office products company launched nationally in the U.S.
last month.
About MRM//McCann
MRM//McCann is a
leading customer relationship agency that helps brands grow
meaningful relationships with people. The agency leverages the
power of creativity, the beauty of data, and the magic of
technology to nurture, encourage and sustain strong relationships
between brands and their customers – in turn, creating meaningful
experiences for people, while driving business results. MRM//McCann
is part of the Interpublic Group (NYSE: IPG) and a lead agency in
the McCann Worldgroup network, with 40 plus offices across
North America, Latin America, Europe, the Middle
East and Asia Pacific. For
more information, please
visit www.mrm-mccann.com.
About McCann Worldgroup
McCann
Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading
global marketing services company with 24,000 employees in more
than 100 countries, comprising McCann (advertising),
MRM//McCann (digital marketing/relationship management), Momentum
Worldwide (total brand experience), McCann Health (professional/dtc
communications), CRAFT (global adaptation and production), UM
(media management), Weber Shandwick (public relations), FutureBrand
(consulting/design), ChaseDesign (shopper marketing) and PMK-BNC
(entertainment/brand/popular culture).
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SOURCE MRM//McCann