Ford Becomes No. 2 Non-Premium Brand in J.D. Power’s 2017 Initial Quality Study; Ford’s Best Ranking in Report’s 31-Yea...
June 21 2017 - 4:02PM
Business Wire
- Ford has earned the No. 2 ranking of
all non-premium brands in this year’s J.D. Power Initial Quality
Study – the brand’s best ranking in the report’s 31-year
history
- Expedition and Mustang earn segment
quality awards, with seven Ford and Lincoln models leading the top
three of their segments
- Ford’s has been improving the
capability and quality of new technologies, including SYNC 3
equipped on 70 percent of vehicles
Ford has jumped to No. 2 of all non-premium brands in J.D.
Power’s 2017 Initial Quality Study – the brand’s best-ever ranking
in the annual study now in its 31st year.
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Ford has earned the No. 2 ranking of all
non-premium brands in this year’s J.D. Power Initial Quality Study
– Ford’s best ranking in the 31-year history of the report (Photo:
Business Wire)
The Ford brand improved to 86 problems per 100 vehicles from 102
in 2016. This improvement helped Ford tie for fourth among all
brands from 11th in 2016.
“As Ford accelerates the pace of innovation, we believe this
best-ever quality ranking demonstrates our new technologies are
reliable and easy to use,” said Bennie Fowler, group vice
president, Quality. “The rapid improvements rated by third-party
quality experts such as J.D. Power motivate us to improve our
fitness even more as quality is a race that’s never finished.”
Seven Ford and Lincoln vehicles are in the top three in their
respective segments. Ford Expedition and Mustang took top quality
honors in their segments.
Ford is delivering new innovations with better quality than
average as the industry has faced challenges rolling out new
advancements such as connectivity and driver-assist features.
Specifically, Ford is:
- Equipping approximately 70 percent of
vehicles with advanced SYNC 3 technology with significant quality
improvements
- Offering more models in the United
States with popular driver-assist features such as adaptive cruise
control and forward collision warning than any other full-line
manufacturer.
- Continuing the rapid rollout of
advanced EcoBoost engine technology and lightweighting innovations
such as aluminum-bodied F-Series trucks – combining to deliver
improved performance, capability and efficiency.
“We are moving into an exciting new period of innovation in
transportation, so it is very important to keep the human
experience at the center of all we do, including delivering any new
technology with quality,” said Fowler.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 202,000 employees and 62
plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars,
trucks and SUVs, as well as Lincoln luxury vehicles. To expand its
business model, Ford is aggressively pursuing emerging
opportunities with investments in electrification, autonomy and
mobility. Ford provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products and services, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com
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Ford Motor CompanyWes Sherwood313.573.3530wsherwoo@ford.com
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