ATLANTA, June 21, 2017 /PRNewswire/ -- Moe's
Southwest Grill®, the famous fast-casual restaurant featuring
fresh, flavorful Southwestern food, is bringing its bold flavors to
the frozen food section of grocery stores nationwide. This
first-ever grocery line of breakfast products, Moe's Breakfast
Bowls, were developed with consumer products leader, Kellogg
Company, to bring bold, authentic Southwest flavors to consumers
who want to start their day with a protein-packed meal that is
tasty and filling. Moe's Breakfast Bowls each contain a minimum of
12 grams of protein and feature food you can feel good about,
including meats raised without hormones and no artificial flavors
or colors.
Moe's Breakfast Bowls, inspired by the chain's famous burrito
and bowl varieties, provide a new and exciting opportunity for
shoppers to enjoy the flavors and ingredients they love from Moe's
restaurants at their work or home. Now available nationwide in the
frozen food aisle of grocery store giants like Walmart, Giant Eagle
and Wegman's, and distributing soon to other retailers like Kroger
and HEB by July, the new line includes five must-try varieties:
- Chorizo & Eggs – Spicy and zesty, this bowl provides
a winning blend of fluffy eggs, cilantro lime rice, hormone-free
pork chorizo, and black beans; pico de gallo and queso sauce
topping take it to another level. MSRP $4.49.
- Chorizo Benedict – Mild in spice, intense in flavor,
this bowl features fluffy eggs, Yukon gold potatoes, hormone-free
pork chorizo, pico de gallo, jalapeno lime hollandaise, and
avocado. MSRP $4.49.
- Southwest Vegetarian – Enjoyable by all, this meat-free
bowl still boasts 12g of protein and features fluffy eggs, pinto
and black beans, cilantro lime rice, salsa verde, roasted tomatillo
salsa fresco, queso fresco, and avocado. MSRP $4.49.
- Chicken Chilaquiles – Medium kick with a whopping 17g of
protein, this bowl features fluffy eggs with hormone-free pulled
chicken atop a bed of tortilla chips and pinto beans, with salsa,
queso and cilantro to seal the deal. MSRP $4.49.
- Huevos Rancheros – Featuring a fried egg, corn tortilla
and black beans, this bowl provides 14g of protein and mild spice
with salsa rojo, pico de gallo, queso fresco on top. MSRP
$4.49.
"We are thrilled to increase access to the delicious experience
of Moe's through the debut of Moe's Breakfast Bowls at supermarkets
nationwide," said Kat Cole, chief operating officer and president,
FOCUS Brands, the parent company of Moe's. "The Southwest flavor
profile is growing in appeal, but until now, not widely available
in the breakfast category. Moe's Breakfast Bowls are meeting the
demand for better-for-you, flavorful options for a high protein
breakfast or breakfast-as-snack option."
"This is an awesome opportunity to expand our brand and bring
options to consumers looking for satisfying morning meals that are
also big on flavor and quality," said Bruce
Schroder, president, Moe's Southwest Grill.
Moe's has partnered with Kellogg Company, the world's leading
cereal company and leading North American frozen foods company, on
the development and manufacturing of the new product line.
For more details about Moe's Breakfast Bowls, please visit
Moes.com/food/grocery. To stay connected to all things Moe's,
follow the brand on Twitter and Snapchat at @Moes_HQ, on Instagram
at @moessouthwestgrill, or like it on Facebook at
facebook.com/MoesSouthwestGrill.
About Moe's Southwest Grill®
Welcome to Moe's!®
Founded in 2000 in Atlanta, GA,
Moe's Southwest Grill is a fast-casual restaurant franchise
featuring fresh, handmade, customizable southwestern food in a
welcoming environment that rocks. Moe's serves only the highest
quality ingredients so you can customize your own burrito, taco or
bowl entrees in every one of our locations in the U.S and abroad.
While Moe's is best known for its burritos packed with a choice of
more than 20 fresh, flavorful ingredients, the menu also features
kid's, vegetarian and low-calorie options, all served with free
chips and salsa. Check out Moe's online at www.moes.com.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to make foods people love. This includes our beloved brands
– Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®,
Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families
so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is
the world's leading cereal company; second largest producer of
crackers and savory snacks; and a leading North American frozen
foods company. And we're a company with a heart and soul,
committing to help create 3 billion Better Days by 2025 through our
Breakfasts for Better Days global purpose platform. To learn more,
visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow
us on Twitter @KelloggCompany, YouTube and on our Social K
corporate blog.
Media Contact
Ashley
Aberbach
Finn Partners for Moe's Southwest Grill
ashley@finnpartners.com
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SOURCE Moe's Southwest Grill