Acxiom Awarded Five New U.S. Patents, Advances Leadership in People-Based Marketing
June 21 2017 - 8:30AM
Business Wire
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today announced it has been issued five new patents
for data processing and management technology. Designed to support
the data science underlying Acxiom’s best-of-breed marketing
solutions, the new patents extend Acxiom’s leadership in
people-based marketing and ethical data use. Following these recent
grants from the U.S. Patent and Trademark Office, Acxiom has a
total portfolio of over fifty issued and pending patents.
“These newly issued patents demonstrate Acxiom’s focus on
innovation and commitment to solving the pressing data challenges
that stand in the way of great customer experiences,” said Scott
Howe, president and CEO of Acxiom. “These important additions to
Acxiom’s patent portfolio also showcase our dedication to
protecting consumer privacy, safeguarding data, and enabling trust
throughout the marketing ecosystem.”
The patents recently awarded to Acxiom are:
- U.S. Patent No. 9,665,883 sets forth a
method and system for bringing together online and offline
advertising using anonymous links that are associated with
consumer data.
- U.S. Patent No. 9,529,827 creates a
method for constructing a change database that reduces the
footprint of a standard longitudinal data database and
increases the manageability of data for many
applications.
- U.S. Patent No. 9,535,933 initiates a
method for measuring a change between two values for one or
more data elements over time and uses a “delta” value to
indicate the significance of the change.
- U.S. Patent No. 9,594,742 provides a
method and apparatus for matching equivalent words across
languages using a set of rules that are built from a
user-defined language specification (UDLS).
- U.S. Patent No. 9,672,469 provides a
method and apparatus to increase accuracy in individual attributes
derived from anonymous aggregate data.
“As new channels and devices emerge, data is becoming more and
more vital as a means for connecting marketing systems, powering
insights, and enabling seamless interactions throughout the
customer journey,” commented Howe. “These innovations bring us one
step closer to realizing our vision of transforming data into value
for everyone.”
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information
about Acxiom, visit Acxiom.com.
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