SAN ANTONIO,
June 21, 2017 /PRNewswire/ --
This summer, Visionworks is embarking on a multi-faceted
partnership with Viacom's Nickelodeon and TV Land brands on a
nationwide program that features characters from TV's top preschool
series, PAW Patrol, and TV Land social influencers, The
Texting Yoga Pants moms. Through September
3, the promotion aims to encourage parents to make an eye
exam part of their back-to-school checklist.
At participating locations, Visionworks is offering
children who have completed their annual eye exam a free gift,
which includes a PAW Patrol activity sheet, crayons,
stickers and a character mask, while supplies last. In addition,
the eyewear retailer is unveiling its first-ever kids' line of
PAW Patrol frames designed and distributed by Nouveau
Eyewear exclusively for back-to-school '17, available online and at
participating retail locations nationwide, beginning this
July.
"We're passionate about offering our youngest customers a
positive experience at the eye doctor," said Jim Eisen, President and CEO of HVHC Inc., and
President of Visionworks. "Showing kids that an eye exam isn't
scary was top-of-mind for us when we teamed up with Nickelodeon.
It's exciting to put the spotlight on the issue of eye health for
kids in such a lighthearted and engaging way!"
"We are thrilled to embark on a partnership with
Visionworks to educate families about the importance of annual eye
exams," said Sharon Cohen, Executive
Vice President, Partner Marketing, Nickelodeon Group. "The PAW
Patrol pups can-do attitude makes them the perfect ambassadors
to introduce kids to the eye exams, making the process fun and
engaging, while instilling confidence in their frame
choices."
The partnership will be supported across Nickelodeon, and TV
Land's platforms, including linear, digital and social. The custom
co-branded spot featuring The Texting Yoga Pants and the PAW
Patrol pups will air across Nickelodeon, Nick Jr. and TV Land,
with additional video content available on Nick.com and
TVLand.com.
"TV Land is excited to extend the Texting Yoga Pants franchise
to Nickelodeon to support a partnership with a cause," added
Eli Litt, Vice President, Integrated
Marketing, Viacom Velocity. "We're excited to have these talented
and relatable moms lend their unique voice to the campaign."
The pups from PAW Patrol will be touting the
importance of a back-to-school eye exam at Visionworks from June
through September 3. Those interested
in learning more about the partnership with the moms of The Texting
Yoga Pants or PAW Patrol activities should visit
www.visionworks.com/pawpatrol or
the company's social media pages for up-to-date details.
At its 748 locations nationwide, Visionworks maintains a
wide assortment of eyewear for children, which offer kid-friendly
features, including UV-treated lenses, polycarbonate
impact-resistant lenses and flexible frames.
About TV Land
TV Land
is the programming destination for consumers in their 30s and
40s, with hit original series and acquisitions on-air, on
TVLand.com and on the TV Land app.
About Nickelodeon
Nickelodeon, now
in its 38th year, is the number-one entertainment brand for kids.
It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States
and around the world, plus consumer products, digital, recreation,
books and feature films. Nickelodeon's U.S. television network is
seen in more than 90 million households and has been the
number-one-rated kids' basic cable network for 22 consecutive
years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc.
(NASDAQ: VIA, VIAB).
About Visionworks
Visionworks is a
leading provider of eye care services with more than 700 optical
retail stores in 41 states and the District of Columbia. Visionworks is committed
to providing their customers with an exemplary and unrivaled
shopping experience with high quality products and services at the
best possible value. All stores offer the largest assortment of
frames in the industry with an average of 2,000 pairs per store.
This includes famous fashion brands, like Guess and Nike, as well
as our own exclusive brand frames, like Salsa, Chelsea Morgan, and Robert Mitchel. Visionworks also sells
eyeglasses and contact lenses online at
visionworks.com. Visionworks is a wholly owned
subsidiary of HVHC, Inc. For more information about Visionworks,
visit visionworks.com.
About Nouveau Eyewear
Nouveau
Eyewear is a leading provider of quality frames to eyewear
retailers, optical laboratories and independent opticians. Nouveau
Eyewear is dedicated to offering designs for all lifestyles with
innovative features, materials and the highest standard of quality.
A member of the Vision Council of America, Nouveau Eyewear is based
in Carrollton, Texas.
www.nouveaueyewear.com
All trademarks and brand names are the property of their
respective owners.
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SOURCE Visionworks