Rite Aid Celebrates Grand Reopening of Harrisburg Market Street Store in Strawberry Square
June 20 2017 - 08:00AM
Business Wire
Harrisburg Mayor Eric Papenfuse to Join Rite
Aid Executive Vice President of Store Operations Bryan Everett at
Ribbon-Cutting Today at 9:30 a.m.
Joshua Group to Receive $10,000 KidCents
Donation from Rite Aid Foundation
Today, Rite Aid Corporation will celebrate the grand reopening
of its Harrisburg Market Street store, now located at 304 Market
Street, inside Strawberry Square. Harrisburg Mayor Eric Papenfuse
will join Rite Aid Executive Vice President of Store Operations
Bryan Everett and other company and community officials for a
ribbon-cutting ceremony at the store today at 9:30 a.m.
“Since announcing our plans for this store last June, many
people have worked diligently to bring this project to fruition.
Today, we celebrate this new store and recognize those who played a
role in this project including the City of Harrisburg, Harristown
Development Corporation, our supplier partners and of course, many
local Rite Aid associates,” said Everett. “Thanks to their efforts,
our relocated Market Street store offers a design and shopping
experience as unique as Strawberry Square itself and perfectly
illustrates our more than 40 year commitment to the city of
Harrisburg and the people who live and work in the community.”
The new 14,000 square foot store showcases the Company’s highly
popular Wellness store format, now featured in nearly 2,500 Rite
Aid stores nationwide. Rite Aid’s wellness store format, which
first debuted in spring of 2011, is part of the company’s continued
commitment to providing services, products and resources to help
its customers and their families live healthy lives.
From the street level entrance, customers will find a wooden
floor path leading directly to the pharmacy department, the core of
Rite Aid’s business. Wellness stores have pharmacists with special
training in diabetes care, medication management and the ability to
immunize against about a dozen diseases including flu, pneumonia,
shingles and whooping cough.
Unique to the Market Street location is a one-of-a-kind in-store
Hershey Sweet Shop that offers a variety of Hershey’s candy and
specialty merchandise. The custom displays, developed in
partnership with The Hershey Company, celebrates the confectioner’s
most iconic brands including Hershey’s Kisses, Reese’s and
Twizzlers, and offers a selection of apparel, novelty gifts and of
course, the latest chocolate and candy treats from the world’s
best-loved confectionary company, headquartered in nearby
Hershey.
“The new Rite Aid store in Strawberry Square is another sign of
the great things happening in downtown Harrisburg and throughout
the city,” said Papenfuse. “We applaud Rite Aid for investing in
our city and supporting Harrisburg’s economic vitality.”
Other key in-store design elements include overhead departmental
rings designating each section of the store such as beauty, food,
home care and seasonal; inside and outside entrances; a relaxing,
warm color palette with soothing wood tones and softer lighting;
hundreds of new health and wellness products including organic and
gluten-free foods; and a private pharmacist consultation room
adjacent to the pharmacy where Rite Aid pharmacists can have
conversations with patients, administer immunizations and offer
other clinical pharmacy services.
In honor of the grand reopening, The Rite Aid Foundation will
present a $10,000 KidCents donation to Joshua Group, a local
nonprofit organization and one of The Rite Aid Foundation’s
KidCents charities. The Joshua Group offers programming that
addresses the academic and social needs of economically
disadvantaged city youth of all ages living in the Allison Hill
neighborhood of Harrisburg, which is marked by concentrated
poverty, an epidemic of crime, drugs and violence, and failing
public schools. For more information about the organization, visit
www.joshuagroup.org.
“One of our earliest supporters, Joshua Group is proud of its
more than 10-year relationship with The Rite Aid Foundation, and we
consider their support vital to what we’ve been able to help
Harrisburg youth achieve,” said Kirk Hallett, Founder and Director
of Joshua Group. “The Joshua Group is extremely grateful that The
Rite Aid Foundation has once again thought of our kids with this
most generous KidCents grant, and we are honored to stand with them
today as they celebrate their grand reopening and reaffirm their
commitment to the people of Harrisburg, especially our kids.”
As part of the grand reopening celebration, from now through
July 14, the Market Street Rite Aid will host a variety of free
customer events each week. This includes free health screenings,
beauty events and product samplings. All events will take place
from 10 a.m. – 2 p.m.; see www.riteaid.com/strawberrysquare.
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with more than 4,500 stores in 31 states and the
District of Columbia and fiscal 2017 annual revenues of $32.8
billion. Information about Rite Aid, including corporate background
and press releases, is available through the company's website at
www.riteaid.com.
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