DIY Legend Bob Vila Premieres Home Improvement Brand at Evine
June 19 2017 - 3:08PM
Former host of “This Old House” debuts “Bob
Vila’s Outdoor Workshop” June 20 with a collection of unique
products developed from Vila’s decades of experience and designed
to conquer customers’ DIY to do lists
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced the premiere of
“Bob Vila’s Outdoor Workshop,” a collection of home
improvement products from DIY expert, author, TV personality and
the original host of “This Old House,” Bob Vila. During the debut,
Vila will present a variety of unique problem-solving products for
inside and outside the home, developed through his decades of
experience in the home improvement industry.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/c5d09ab8-563f-463e-8936-c90523b21a3e
“In the world of DIY, few names carry the same credibility and
weight as Bob Vila. For nearly 30 years, Bob has inspired
homeowners and do-it-yourselfers and shown them the satisfaction of
making an old house new again. I’m excited for him to spark that
same inspiration in our customers,” said Bob Rosenblatt, Chief
Executive Officer of Evine. “Bringing his combination of knowledge
and experience to Evine, Bob has curated a unique assortment of DIY
products that go far beyond the basic ‘hammer and screwdriver.’
This collection comes at a perfect time for all those summer home
projects.”
“My entire career has been devoted to home improvement, and I’m
thrilled to share what I’ve learned with Evine’s viewers,” said Bob
Vila. “Every product I’ve created is meant to solve a problem… and
these are products you won’t find at your local hardware store. I
think everyone from seasoned handymen to weekend DIYers will love
what we’ve designed. These are items no household should be
without.”
Vila has spent his decades-long career helping people upgrade
their homes and improve their lives. Best known as the original
host of “This Old House” on PBS for 10 years, Vila went on to host
“Bob Vila’s Home Again” for 15 years. After that, he hosted “Bob
Vila” and “Restore America with Bob Vila.” In addition, Vila made
several cameo appearances as himself on the 90s-hit sitcom “Home
Improvement” with Tim Allen. Beyond his television experience, Vila
is also the author of 12 books, including “Bob Vila’s Toolbox.”
Bringing this experience to Evine, “Bob Vila’s Outdoor Workshop”
will premiere June 20 at 7pm ET and June 21 at 8am and 5pm ET with
a variety of innovative DIY products. Offering an exceptional
value, each product featured was designed to tackle – and to
simplify – the most common indoor and outdoor tasks.
Viewers are invited to watch via cable and satellite, mobile
apps and live streaming online at www.evine.com. Evine airs on
DIRECTV channels 73 and 316, DISH Network channels 134 and 228,
Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube
and on the nation's top cable providers. Find Evine in your area:
bit.ly/1CNa450.
For more information on “Bob Vila’s Outdoor Workshop,”
visit www.evine.com/BobVila. For more information on Evine,
visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a mix of proprietary, exclusive and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches more than 87 million
cable and satellite television homes with entertaining content in a
comprehensive digital shopping experience 24 hours a day.
Please visit www.evine.com/ir for more investor
information.
About Bob VilaBob Vila has spent his career
helping people upgrade their homes and improve their lives. He
started his career in home improvement as a Peace Core volunteer,
building houses and communities in Panama. He then created his own
design and remodeling business and was hired as the original host
of This Old House on PBS. In hosting Bob Vila’s Home Again, Bob
Vila, and Restore America with Bob Vila, Bob taught millions of
people how good design, and often sweat equity, play in creating
the surroundings you love. Bob also played himself in guest
appearances on Tim Allen’s Home Improvement sitcom. In addition to
teaching through TV, Bob is the author of 12 books, including Bob
Vila’s Toolbox.
Today, Bob is breaking new ground on the Web with a fast-growing
website, BobVila.com. The site has Bob’s complete TV library, as
well as a rich trove of exclusive original online content. From
inspirational galleries, to how-to articles, to suggestions on the
products to buy, the site covers the entire home improvement
journey. Bob takes his home improvement advice into the social
realm, with 1.5 Million+ Twitter followers, Facebook fans, and
Pinterest followers. In the last five years, Bob has channeled
his passion for renovation into helping with the restoration of
Ernest Hemingway’s home and collections at Finca Vigía, near
Havana, Cuba.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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