Don’t Get Mad. Get E*TRADE.
June 19 2017 - 12:30PM
Business Wire
E*TRADE reignites brand with new campaign to
turn financial frustration into positive action
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced its
new creative campaign, “Don’t get mad. Get E*TRADE.” which serves
as the Company’s first affirmation of its reinvigorated brand
identity.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170619005966/en/
(Photo: Business Wire)
“E*TRADE is the original home for online trading and we continue
to democratize investing,” said Karl Roessner, Chief Executive
Officer at E*TRADE Financial. “We are excited to reintroduce our
brand as we strive to reclaim our position as the undisputed home
for digitally inclined traders and investors. How we engage with
these audiences is crucial to our success, and we are thrilled to
get back to our irreverent, challenger-brand roots.”
The campaign will run on TV, online video, and print, as well as
through digital and social channels. MullenLowe is E*TRADE’s agency
of record.
“Ever since we helped pioneer the category over thirty years
ago, consumers have benefited from dramatic improvements to
investing choices and digital tools,” said Lea Stendahl, Head of
Marketing for E*TRADE Financial. “But consumers still express a
tangible frustration with their personal finances—particularly in a
culture where wealth and success are often measured together, and
we’re bombarded by images of over-the-top affluence. In this
campaign, we acknowledge these everyday frustrations, and encourage
consumers to channel them into positive action. It’s an invitation
to step off the sidelines and take control of their own financial
destiny.”
Visit E*TRADE’s YouTube page to watch the new executions.
E*TRADE aims to enhance the financial independence of traders
and investors through a powerful digital offering and professional
guidance. To learn more about E*TRADE’s trading and investing
platforms and tools, visit etrade.com.
For useful trading and investing insights from E*TRADE, follow
the company on Twitter, @ETRADE.
About E*TRADE Financial and Important Notices
E*TRADE Financial and its subsidiaries provide financial
services including online brokerage and banking products and
services to retail customers. Securities products and services are
offered by E*TRADE Securities LLC (Member FINRA/SIPC) and
OptionsHouse (Member FINRA/SIPC/NFA). Managed Account Solutions are
offered through E*TRADE Capital Management, LLC, a Registered
Investment Adviser. Bank products and services are offered by
E*TRADE Bank, a Federal savings bank, Member FDIC, or its
subsidiaries. More information is available at www.etrade.com.
E*TRADE Financial, E*TRADE, the E*TRADE logo, and OptionsHouse
are trademarks or registered trademarks of E*TRADE Financial
Corporation. ETFC-G
© 2017 E*TRADE Financial Corporation. All rights reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20170619005966/en/
E*TRADE Media
Relations646-521-4418mediainq@etrade.comorE*TRADE Investor
Relations646-521-4406IR@etrade.com
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