Crest 3D White Glamorous White Whitestrips to Receive ADA Seal of Acceptance
June 19 2017 - 11:33AM
Business Wire
The American Dental Association (ADA) today announced the Crest
3D White Glamorous White Whitestrips as the only home-use tooth
bleaching product to receive the ADA Seal of Acceptance.
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The American Dental Association (ADA)
today announced the Crest 3D White Glamorous White Whitestrips as
the only home-use tooth bleaching product to receive the ADA Seal
of Acceptance. (Photo: Business Wire)
The ADA Council on Scientific Affairs in May accepted Crest 3D
White Glamorous White Whitestrips based on the finding that the
product is safe and effective in whitening natural teeth when used
according to the manufacturer’s instructions. In 2016 the Council
developed rigorous requirements for both safety and efficacy in
this new category.
“Crest 3D White Glamorous White Whitestrips clearly met these
requirements and were awarded the ADA Seal of Acceptance, assuring
consumers that this product is both safe and effective for home-use
tooth bleaching,” said John Dmytryk, D.M.D., Ph.D., chair of the
Council on Scientific Affairs Seal subcommittee.
The Whitestrips mold to the shape of teeth and come off cleanly,
according to the P&G Crest website, and are recommended by the
company for use once a day for 30 minutes.
“We want people to know that our whitening technology has been
thoroughly vetted by a trusted third party for dental professionals
and users alike,” said Paul Sagel, P&G research fellow and
Crest Whitestrips inventor. “When it comes to whitening, there can
be some misunderstanding around how effective and safe whitening
treatments are to the user. We hope having the ADA Seal will
provide users even more clarity and confidence in their whitening
choice with Crest 3D White Glamorous White Whitestrips."
For more information about the ADA Seal program, visit
ADA.org/Seal. For more information on teeth whitening, visit
MouthHealthy.org.
Editor’s Note: Reporters are invited to follow the ADA on
Twitter @AmerDentalAssn
About the American Dental Association
The not-for-profit ADA is the nation's largest dental
association, representing more than 161,000 dentist members. The
premier source of oral health information, the ADA has advocated
for the public's health and promoted the art and science of
dentistry since 1859. The ADA's state-of-the-art research
facilities develop and test dental products and materials that have
advanced the practice of dentistry and made the patient experience
more positive. The ADA Seal of Acceptance long has been a valuable
and respected guide to consumer dental care products. The monthly
The Journal of the American Dental Association (JADA) is the ADA's
flagship publication and the best-read scientific journal in
dentistry. For more information about the ADA, visit ADA.org. For
more information on oral health, including prevention, care and
treatment of dental disease, visit the ADA’s consumer website
MouthHealthy.org.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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Procter & GambleNatalie Matthews,
312-440-2806matthewsn@ada.orgorBecca LaMarca,
212-613-4908becca.lamarca@citizenrelations.com
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