Sprite® Refreshes Fans with Cold Lyrics from Hot Artists This Summer
June 19 2017 - 10:00AM
Business Wire
Summer Sprite™ Cold Lyrics Series™ celebrates
cool, crisp, refreshing, lemon-lime Sprite in partnership with
Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G
Sprite® is helping fans stay cool and refreshed this summer with
the Summer Sprite™ Cold Lyrics Series™ featuring cold-inspired
lyrics from six of the hottest rappers in the game.
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View the full release here:
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This summer Sprite® is helping fans stay
cool and refreshed with the new Summer Sprite™ Cold Lyrics Series™.
Limited-edition Sprite cans and bottles will feature six
cold-inspired lyrics from six of the hottest rappers in the game –
Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah and Kap G.
(Photo: Business Wire)
To remind fans how cool, crisp, refreshing and delicious Sprite
is during the most scorching days of summer, limited-edition Sprite
packaging will display six existing lyrics from a talented roster
of artists: Vince Staples, Lil Yachty, DRAM, Vic Mensa, Kamaiyah
and Kap G. Each artist was chosen by Sprite because of their unique
perspective and reputation for staying true to themselves.
“Sprite was one of the first brands ever to recognize the power
of hip-hop more than 30 years ago. It has always celebrated
authenticity and collaborated with a variety of emerging,
established and legendary artists,” said Bobby Oliver, director,
Sprite & Citrus Brands, Coca-Cola North America. “This year,
the Summer Sprite Cold Lyrics Series is a new way for us to shine
the spotlight on cool, crisp, refreshing, lemon-lime Sprite and
these six incredibly talented artists who are making their own mark
and represent the next generation of hip-hop stars.”
The six cold lyrics will appear on 16-ounce Sprite cans and
20-ounce Sprite bottles and be available for a limited time only in
convenience retail and other retail stores nationwide.
The brand will celebrate delicious lemon-lime Sprite and each of
the Summer Sprite Cold Lyrics Series artists on its social channels
throughout the summer by showcasing the “Sprite-sized Endorsers,”
which are miniature figurine versions of all six artists. In Los
Angeles during the BET Experience at L.A. LIVE presented by
Coca-Cola® this weekend, the “Sprite-sized Endorsers” will give
fans special access to the annual entertainment fest via Sprite
social channels. Fans can keep up with the social conversation by
following and participating on Twitter and Instagram using the
hashtag #WannaSprite.
From June 26 through August 28, fans will have the opportunity
to win exciting prizes when they purchase the limited-edition
Sprite cans and bottles. After each purchase, fans can log on to
www.Sprite.com via mobile device and scan a photo of the 16-ounce
can lyric or 20-ounce bottle cap code. With each scan, fans can
earn the chance to instantly win one of more than 150 prizes each
day, including custom Xbox One S consoles, drones, BMX bikes, neon
signs, instant cameras, pocket DJ mixers, wireless Bluetooth
speakers, and swag from Nike, GameStop, Sprite and more.
The Summer Sprite Cold Lyrics Series is the latest expression of
the brand’s Wanna Sprite campaign, which launched last fall. The
campaign puts cool, crisp, refreshing Sprite front and center and
gives a nod to what it means to be a Sprite endorser – authentic,
transparent and refreshingly honest. The summer program will be
supported with a robust integrated marketing campaign, including
TV, outdoor, radio, digital, social and in-store advertising. The
campaign was developed by Wieden + Kennedy New York.
To learn more about the Summer Sprite Cold Lyrics Series, visit
www.coca-colacompany.com/summersprite.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, offering over 500 brands to people in more than 200
countries. Of our 21 billion-dollar brands, 19 are available in
lower- or no-sugar options to help people moderate their
consumption of added sugar. In addition to our namesake Coca-Cola
drinks, some of our leading brands around the world include: AdeS
soy-based beverages, Ayataka green tea, Dasani waters, Del Valle
juices and nectars, Fanta, Georgia coffee, Gold Peak teas and
coffees, Honest Tea, Minute Maid juices, Powerade sports drinks,
Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut
water. At Coca-Cola, we’re serious about making positive
contributions to the world. That starts with reducing sugar in our
drinks and continuing to introduce new ones with added benefits. It
also means continuously working to reduce our environmental impact,
creating rewarding careers for our associates and bringing economic
opportunity wherever we operate. Together with our bottling
partners, we employ more than 700,000 people around the world. For
more information, visit our digital magazine Coca-Cola Journey at
www.coca-colacompany.com, and follow The Coca-Cola Company on
Twitter, Instagram, Facebook and LinkedIn.
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version on businesswire.com: http://www.businesswire.com/news/home/20170619005702/en/
The Coca-Cola CompanyPublic Affairs & Communications
DepartmentAbby Todd, 404-676-5873atodd@coca-cola.com
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