NEW YORK, June 14, 2017 /PRNewswire/ -- In
celebration of Father's Day and the
NBA Draft, Foot Locker, Inc. (NYSE: FL), today released a new,
comedic commercial spotlighting fond memories four top draftees
have of their fathers. The most notable reflections come from
Lonzo Ball, whose father has been
known for playing an integral role in his son's basketball career,
regularly making headlines for his commentary.
In the commercial, "Father's Day," NBA prospects De'Aaron Fox,
Jonathan Isaac and Jayson Tatum reminisce about the bonds they
share with their fathers and reflect on memories, including playing
one-on-one in the driveway or traveling to high school basketball
games. The spot cuts to Ball who describes the first time his dad
went on a notable sports news show and shouted back and forth with
the host about how he was already better than the reigning league
MVP. Ball goes on to highlight comical and atypical father-son
moments he has shared with his dad.
"Foot Locker has heritage in basketball culture and the NBA
Draft. We are proud to have made a tradition of working with top
athletes to have fun with some of the biggest sports moments and
trending news," said Stacy
Cunningham, vice president of brand marketing and services
at Foot Locker North America. "It's exciting to work with these
talented young players during this momentous time in their careers,
and honor the important father-son relationship around Father's Day."
"The NBA Draft is a milestone I've been working toward for a
long time and it's exciting to celebrate it with a Foot Locker
commercial. I loved last year's spot with Ben Simmons and D'Angelo
Russell and I love how they give us players the opportunity
to make light out of things," Ball said. "It's been a big year for
my family, and I know we're just getting started. My dad and I both
love the humor of the spot and I'm glad I got to have a little fun
around the topic before going to the league."
The spot will air nationally on ESPN during the live broadcast
of the 2017 NBA Draft on June 22 and
is part of Foot Locker's "Approved" platform, created by worldwide
agency BBDO.
Fox, Isaac and Tatum are each wearing the hottest gear from Foot
Locker's top brands within the commercial, including selections
from Nike, Jordan and adidas. Ball
is featured in a "Born in Springfield, Raised in LA" shirt from new
lifestyle brand RAISED, which will be available in select Foot
Locker stores and on footlocker.com later this summer.
About Foot Locker:
Foot Locker is part of Foot Locker,
Inc., a specialty athletic retailer that operates 3,354 stores in
23 countries in North America,
Europe, Australia, and New Zealand. Through its
Foot Locker, Lady Foot Locker, Kids
Foot Locker, Champs Sports, Footaction, SIX:02, Runners Point and
Sidestep retail stores, as well as its direct-to-customer channels,
including footlocker.com, Eastbay.com and SIX02.com, the Company is
a leading provider of athletic footwear and apparel.
Additional information may be found at
footlocker.com | Twitter:
@footlocker | Instagram:
@footlocker | YouTube:
youtube.com/footlocker | Blog:
unlocked.footlocker.com | Facebook:
facebook.com/footlocker
#Approved
Native Twitter Link: https://t.co/ZLWcrMpSEU
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lonzo-ball-and-top-nba-draft-prospects-celebrate-fathers-day-in-new-foot-locker-commercial-300473838.html
SOURCE Foot Locker, Inc.