SAN DIEGO, June 14, 2017 /PRNewswire/ -- Teradata
(NYSE: TDC) announced today that Forrester Research has named
Teradata a Leader in "The Forrester Wave™: Real-Time Interaction
Management, Q2 2017," by principal analyst Rusty Warner, June 6,
2017. Forrester analyzed and scored the most significant
real-time interaction management (RTIM) providers according to 32
criteria. Forrester calls RTIM a top technology trend "because of
its use of advanced analytics to address cross-channel customer
experience."
Forrester's positioning of Teradata in the real-time interaction
market is based on its Teradata Customer Journey Analytic Solution,
a complete set of capabilities for discerning the behavioral paths
of each individual customer, determining the next best interaction
and delivering a consistent, personalized brand experience through
every channel and touch point.
In the report, Forrester evaluated Teradata among twelve RTIM
vendors, and had this to say, "We spoke with customer references
with tens to hundreds of millions of customer records who have used
Teradata to power data-driven CRM and/or RTIM for many years, and
they are actively implementing or piloting the new journey
capabilities. One financial services reference described Teradata
as the 'real-time brain and customer memory' that powers RTIM
across digital channels, contact centers, and bank branches."
Forrester believes that the RTIM market is growing because
marketing and customer experience professionals "see it as a way to
address expectations for personalized customer experiences …
Marketers increasingly trust RTIM providers to act as strategic
partners, advising them on key enterprise marketing technology
(EMT) investments."
"Our customers know that Real Time Interaction Management is the
fast lane to business value because it gives marketers immediate
visibility into critical moments throughout the shopping
experience," said Chris Twogood,
senior vice president, marketing, Teradata. "I believe that
Teradata's position as a leader in Forrester's 2017 evaluation
makes clear that our Customer Journey consultants and technologies
are trusted in the analytic science of optimizing customer
engagements, relationships, and profitable business growth. That's
why Teradata is considered a strategic partner by our
customers."
Marketing teams are increasingly relying on predictive
analytics, AI, and real time decisioning to maximize customer
satisfaction and engagement, personalize offers, and align shopper
behavior with business objectives. They are collaborating with CIO
organizations to integrate data, refine processes, exploit the full
range of analytics approaches, and even reshape entire business
models to enhance customer experience. This makes Teradata's
Customer Journey Solution an ideal fit, as it combines technology
with consulting services to provide marketers critical
revenue-boosting analytic insights. Teradata continues to enhance
the solution, incorporating deep expertise in data integration,
advanced multi-genre analytics and cross-channel orchestration.
Relevant News Links
- View the complete Forrester RTIM Wave report, click
here.
- For more details on the Teradata Customer Journey
Solution, visit the web site.
- To see how Teradata Aster Analytics contribute to
Teradata's RTIM solution, click here.
- Teradata updates its Customer Journey Analytics
Solution, April 2017 – read
article
- Video use case: Global Consumer PG giant relies on Teradata to
potentially follow the customer journey for more than 65 brands
to over 4.8 billion consumers in 180 countries.
- Teradata to introduce the Edge of Next in Big Data
Analytics, IoT and Cloud Technology at the upcoming Teradata
PARTNERS Conference and EXPO
About Teradata
Teradata empowers
companies to achieve high-impact business outcomes. Our focus on
business solutions for analytics, coupled with our industry leading
technology and architecture expertise, can unleash the potential of
great companies. Visit teradata.com.
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SOURCE Teradata