Triumph Motorcycles Expands its Customer Experience with Bridgeline Digital’s eCommerce Solution
June 13 2017 - 9:45AM
Bridgeline Digital, Inc. (NASDAQ:BLIN), a provider in cloud-based
Web Content Management, eCommerce and Marketing Automation services
announced today that Triumph, the leading motorcycle manufacturing
company, selected Bridgeline as a provider to expand their online
eCommerce.
Triumph Motorcycles, Britain’s iconic and
largest motorcycle company, manufactures specialty motorcycles and
related clothing and accessories. The engagement is a multi-year
SaaS subscription that includes a redesign of the client’s
end-to-end eCommerce experience which deeply integrates eCommerce
functionality with seamless warehouse and supply chain logistics.
Specifically, the solution will integrate with UPS, eBay and Amazon
offering upgraded reporting capabilities for greater insight and
control in their ecommerce stores. In addition, the website will be
ADA compliant making it accessible to disabled users.
“Bridgeline’s eCommerce platform offers a unique
end-to-end solution,” said Ari Kahn, CEO of Bridgeline Digital.
“Deep logistics integrations not only streamline operational
efficiencies but ultimately increase revenue. Bridgeline is poised
to support our customer in expanding its global commerce footprint
with us,” added Kahn.
Powered by Bridgeline, Triumph has already
expanded their sales by offering a B2C channel as a service to
their dealers to augment their dealer brick and mortar business
model. Their website currently complements and strengthens
Triumph’s network of 200+ dealerships across North America and
drives a true multichannel experience for their customers.
Bridgeline’s integrated platform provides
unrivalled value and results to its existing customer base.
This success is one of many for Bridgeline in the manufacturing B2C
and B2B sectors over the past 24 months due to the innovative
product suite which includes rich personalization and digital
marketing functionality.
About Triumph Motorcycles
First established in 1902, Triumph Motorcycles
in 2017 celebrates 115 years of motorcycle manufacture. Triumph
Motorcycles is based in the United Kingdom and produces iconic
bikes which perfectly blend design, character, charisma and
performance. Building around 50,000 bikes per year, Triumph is the
largest British motorcycle manufacturer and has over 750 dealers
across the world.
About Bridgeline Digital
Bridgeline Digital, The Digital Engagement
Company™, helps customers maximize the performance of their
complete digital experience – from websites and intranets to online
stores and marketing campaigns. Bridgeline’s iAPPS platform deeply
integrates Web Content Management, eCommerce, eMarketing, Social
Media management, and Web Analytics to ensure marketers deliver
digital experiences that attract, engage and convert their
customers across all channels. Headquartered in Burlington, Mass.,
Bridgeline has thousands of quality customers that range from
small- and medium-sized organizations to Fortune 1000 companies. To
learn more, please visit www.bridgeline.com or call (800)
603-9936.
Alex Kombos
Bridgeline Digital, Inc
SVP Marketing & Growth
press@bridgeline.com
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