Walter Presents Among Growing List of Over-the-Top Services Using Brightcove’s OTT Flow
June 13 2017 - 9:00AM
Business Wire
New UK service leverages Brightcove’s turnkey
OTT solution to simply and cost-effectively deliver foreign
language dramas to U.S. audiences across multiple platforms
Walter Presents, a new subscription video-on-demand service from
the UK’s Channel 4 and Global Series Network, launched in March
using Brightcove OTT Flow powered by Accedo.
The new channel, which delivers some of the best foreign
language dramas from around the world to the US market, chose OTT
Flow for its ability to reduce the cost and complexity of
delivering a high quality OTT service across multiple devices,
while accelerating the time to market. Walter Presents joins a
growing list of media organizations and brands launching services
on OTT Flow, including:
- Discovery Networks Asia-Pacific,
a top non-fiction channel in Asia Pacific
- Omnia Media, a subsidiary of
Blue Ant Media, an animated gaming channel
- XLrator Media, which, through
its service XLTV, offers over 100 hours of feature film programming
on five curated channels
“Every dollar that we have to spend on technology is a dollar
that has to come out of our content budget,” Jen Robertson, general
manager, Walter Presents, said. “Having a turnkey, cost-effective,
rapidly deployable technology solution like OTT Flow allowed our
team to focus our time, energies, and money on delivering the best
content to the US market. We run a lean operation: Brightcove not
only provided the technology, but has owned the entire process of
submitting apps and getting them reviewed and into app stores.”
Media organizations face multiple challenges today as Facebook
and Google are winning the lion's share of incremental advertising
spending and audiences expect television-like experiences across
all their platforms. Brightcove is deeply focused on helping media
organizations gain access to the OTT market with amazing viewing
experience, increased revenues of up to 50 percent, and reduced
costs associated with online video of up to 50 percent. OTT Flow,
which enables media organizations like Walter Presents to rapidly
deploy high-quality live and on-demand video across platforms with
no up-front development costs, addresses all three of these
objectives. Walter Presents monetizes its SVOD content using
subscriber management technology from Cleeng, which is OTT Flow’s
SVOD extension.
“Walter Presents is a case study in how a small organization
with niche content can deliver a multi-platform OTT service quickly
and affordably, provide a great viewing experience, and contribute
quickly to the bottom line,” Luke Gaydon, vice president of OTT
Solutions at Brightcove, said. “Brightcove is pleased to be
providing a video platform that enables organizations big and small
to be a part of the OTT landscape and, in the process, help shape
the evolving OTT market.”
Walter Presents is the brainchild of Walter Iuzzolino, who has
watched over 4,000 hours of television to deliver the best of
foreign language serials to the US market. Among the dramas that
debuted on Walter Presents launch are: Valkyrien (Norway); Spin
(France): and Flight HS13 and Black Widow (Netherlands). The
channel is available ad-free on walterpresents.com, mobile apps for
iOS and Android™ devices, Amazon Channels, Apple TV and the Roku
platform for $6.99 monthly/$69.99 yearly. The content library at
launch includes 34 series from 12 different countries. Each season
will be made available in its entirety and ad-free, allowing
viewers to binge watch their favorites and explore new series. Each
month, the service will premiere two new award winning series with
accompanying editorial content online.
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has thousands of customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish
high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
About Accedo
Accedo (http://www.accedo.tv) is a trusted video experience
transformation pioneer improving the lives of video consumers by
the hundreds of millions. Over the years, Accedo has earned the
trust of over 350 of the world’s leading video service providers –
customers to whom two goals are paramount: explore new
opportunities to monetise video and transform video services to
meet rapidly changing consumer expectations. Accedo customers
include: global video service leaders like Netflix, NBC Universal,
Spotify, Fox, Disney, Telefonica and HBO, among many others. For
more info, please visit http://www.accedo.tv; Twitter:
http://www.twitter.com/accedotv; Facebook:
https://www.facebook.com/accedo.tv/.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: http://www.businesswire.com/news/home/20170613005125/en/
Brightcove (North America):Phil LeClare,
617-674-6510press@brightcove.comorBrightcove (Europe):WE
Communications for BrightcoveRebecca Lake, + 020 7632
3856rlake@we-worldwide.comorWalter PresentsJen Robertson,
646-809-0081jen@globalseriesnetwork.comorAccedo:AccedoHelen
Weedon, +44 1570 434632Communications
Managerhelen.weedon@accedo.tv
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