NEW YORK, June 12, 2017
/PRNewswire/ -- CBS' primetime entertainment series grew an average
of +52% from its live plus same day average, according to
the most recent Nielsen Total Content Ratings (TCR) which measured
the first 29 weeks of the 2016-2017 season. Nielsen's new TCR
measures live plus 35 day viewing across multiple viewing platforms
including VOD, TV and DVR. CBS measurement of online and mobile
viewing is still in development and not included in this
metric.
Based on TCR season-to-date data through week
29, CBS' entertainment series delivered an average of 12.4
million viewers on a live plus 35 day basis, +52% more than its
live plus same day average and +15% greater than its live
plus 7 day average. CBS' 2016 TCR audience is even with the
Network's audience of 16 years ago during the same time period,
when only live viewing was measured.
"The new Total Content Ratings measurement continues to
demonstrate our ability to build huge, unparalleled audiences
around network television programs and create valuable content
assets in the process," said Kelly
Kahl, President, CBS Entertainment. "It shines an even
bigger spotlight on how viewer habits have changed and how
post-live viewing is boosting viewership that isn't captured the
next day or even within three and seven days."
Television's #1 comedy, #1 drama and #1 new drama all grew
substantially from their live plus same day averages:
- THE BIG BANG THEORY grew +65% to 23.72 million
viewers.
- NCIS was up +42% to 21.22m.
- Freshman drama BULL and BLUE BLOODS added more than six
million viewers each, while CRIMINAL MINDS, NCIS: NEW ORLEANS and SCORPION all added well over
five million viewers.
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CBS Primetime
Entertainment Series - 2016-17 Season-to-date - TCR Live+35
Days
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TCR
LIVE+35
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TCR vs. NPM
Live+SD
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TCR vs. NPM
Live+7
|
|
|
Per 2+ AA
(000)
|
Percent
Difference
|
(000)
Difference
|
Percent
Difference
|
(000)
Difference
|
|
Rank
|
CBS
AVERAGE
|
12,439
|
+52%
|
+4,281
|
+15%
|
+1,607
|
|
1
|
THE BIG BANG
THEORY
|
23,716
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+65%
|
+9,369
|
+22%
|
+4,297
|
|
2
|
NCIS
|
21,215
|
+42%
|
+6,296
|
+14%
|
+2,590
|
|
3
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BULL
|
18,227
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+56%
|
+6,549
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+16%
|
+2,551
|
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4
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BLUE
BLOODS
|
16,437
|
+63%
|
+6,363
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+15%
|
+2,202
|
|
5
|
NCIS: NEW
ORLEANS
|
15,393
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+60%
|
+5,758
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+14%
|
+1,914
|
|
6
|
HAWAII
FIVE-0
|
14,626
|
+55%
|
+5,177
|
+18%
|
+2,250
|
|
7
|
NCIS: LOS
ANGELES
|
14,364
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+39%
|
+4,062
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+13%
|
+1,641
|
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8
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CRIMINAL
MINDS
|
13,073
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+75%
|
+5,604
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+20%
|
+2,135
|
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9
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SCORPION
|
12,773
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+76%
|
+5,509
|
+19%
|
+2,000
|
|
10
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MADAM
SECRETARY
|
12,767
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+51%
|
+4,322
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+13%
|
+1,518
|
|
11
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SURVIVOR
|
11,961
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+42%
|
+3,534
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+13%
|
+1,396
|
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12
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MACGYVER
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11,329
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+46%
|
+3,550
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+15%
|
+1,453
|
|
13
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KEVIN CAN
WAIT
|
10,971
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+38%
|
+3,022
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+14%
|
+1,334
|
|
14
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CODE
BLACK
|
10,707
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+79%
|
+4,723
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+16%
|
+1,446
|
|
15
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MOM
|
10,425
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+39%
|
+2,902
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+11%
|
+1,065
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16
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LIFE IN
PIECES
|
9,346
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+50%
|
+3,133
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+13%
|
+1,074
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17
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PURE
GENIUS
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9,141
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+71%
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+3,796
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+16%
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+1,281
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18
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ELEMENTARY
|
9,076
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+82%
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+4,100
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+18%
|
+1,360
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|
19
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THE GREAT
INDOORS
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8,905
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+22%
|
+1,602
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+8%
|
+681
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20
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SUPERIOR
DONUTS
|
8,710
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+28%
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+1,925
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+11%
|
+857
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21
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CRIMINAL MINDS:
BEYOND BORDERS
|
8,556
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+70%
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+3,533
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+17%
|
+1,262
|
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22
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MAN WITH A
PLAN
|
8,554
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+30%
|
+1,952
|
+11%
|
+833
|
|
23
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HUNTED
|
8,202
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+35%
|
+2,111
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+13%
|
+943
|
|
24
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2 BROKE
GIRLS
|
7,993
|
+40%
|
+2,267
|
+12%
|
+870
|
|
25
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DOUBT
|
7,791
|
+67%
|
+3,124
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+15%
|
+996
|
|
26
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THE AMAZING
RACE
|
7,733
|
+86%
|
+3,581
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+17%
|
+1,130
|
|
27
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UNDERCOVER
BOSS
|
7,070
|
+18%
|
+1,092
|
+6%
|
+401
|
|
28
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THE ODD
COUPLE
|
6,577
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+32%
|
+1,580
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+9%
|
+540
|
|
29
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TRAINING
DAY
|
6,001
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+53%
|
+2,067
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+14%
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+756
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30
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RANSOM
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5,081
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+44%
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+1,560
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+15%
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+673
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Source: Nielsen
TCR, 9/19/16-04/09/17; Persons 2+ AA (000), Primetime, originals
only, excludes OTO specials, repeats, news and sports
programming. TCR Live+35 data include TV, DVR and VOD
viewing; Digital data is excluded from this analysis. TCR
data are based on program only minutes; Nielsen's Live+SD and
Live+7 data are based on program and commercial minutes. TCR
data are based on Total U.S. Population, while NPM data are based
on U.S. TV Households.
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SOURCE CBS