SONIC and Ice-T Melt Down During Facebook Live Event on June 13
June 12 2017 - 10:30AM
Business Wire
America’s Drive-In is giving away 100 limited
edition, cold-activated Ice-T t-shirts
SONIC® Drive-In (NASDAQ: SONC) is observing National Iced Tea
Month in June with hip-hop legend and actor Ice-T, to celebrate
SONIC’s Frozen Sweet Teas flavors.
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To highlight Ice-T’s recent cameo in SONIC’s iconic Two Guys
30-second spot, SONIC is hosting a Facebook live event 10 a.m. PDT
on Tuesday, June 13, offering fans the chance to claim a
limited-edition, cold-activated Ice-T t-shirt that changes color
when frozen. The event will feature a life-sized ice sculpture,
made by Ice Illusions, of Ice-T holding an actual microphone and
wearing a cold-activated Ice-T shirt. The ice sculpture will slowly
melt and once the microphone drops, the first 100 SONIC fans to
comment on Facebook live stream will receive a limited-edition
cold-activated Ice-T t-shirt.
“The addition of Ice-T to our Two Guys Frozen Sweet Tea spot was
the perfect combination to showcase an incredible drink with a
winking sense of humor especially during National Iced Tea Month,”
said Burke Morley, senior director of brand content at SONIC. “The
creative, frozen-themed event showcases our twist on a classic
favorite with new flavors and gives fans a fun way to engage with
us on social media.”
Offering a tea option for every taste bud, SONIC’s Frozen Sweet
Teas are fully customizable with new flavors including Wildberry
and Black Cherry. Guests can also add some extra, icy excitement by
ordering a Frozen Clubhouse™, a half-tea and half-lemonade frozen
drink.
“SONIC’s Frozen Sweet Tea is so unique that we wanted to make
some noise around this one-of-a-kind drink in an irreverent, SONIC
way,” said Margaret Johnson, chief creative officer of Goodby
Silverstein & Partners, SONIC’s creative agency and the
orchestrators of the Facebook Live event. “This event demonstrates
a new way to think of a drink that’s been around for over 100
years, and we can’t imagine a better spokesperson for it than
Ice-T.”
Adding to a robust drink menu with more than 1.3 million flavor
combinations, SONIC’s Frozen Teas are available half price every
day from 2-4 p.m. during Happy Hour. *
*See menu for details.
About SONIC®, America's
Drive-In®
SONIC, America's Drive-In is the nation's largest drive-in
restaurant chain serving approximately 3 million customers every
day. More than 90 percent of SONIC's 3,500 drive-in locations are
owned and operated by local business men and women. For 64 years,
SONIC has delighted guests with signature menu items, 1.3 million
drink combinations and friendly service by iconic Carhops. Since
the 2009 launch of SONIC's Limeades for Learning® campaign in
partnership with DonorsChoose.org, SONIC has donated $8.5
million to public school teachers' classrooms nationwide to
fund essential learning materials and innovative teaching resources
to inspire creativity and learning in their students. To learn more
about Sonic Corp. (NASDAQ/NM: SONC), please
visit sonicdrivein.com and please visit or follow us
on Facebook and Twitter. To learn about SONIC's
Limeades for Learning initiative, please
visit LimeadesforLearning.com.
SONC-M
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version on businesswire.com: http://www.businesswire.com/news/home/20170612005211/en/
for SONIC Drive-InMadison LaRoche,
512-542-2842Madison.LaRoche@cohnwolfe.com
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