New Albany, OH - June 12, 2017 - Hollister Co.
(NYSE: ANF), the global retail brand celebrating the spirit of
endless summer, announced the launch of its partnership with
multi-platinum, multi-GRAMMY nominated recording artist and
producer, Charlie Puth. The collaboration will include his
involvement in three Hollister campaigns and will run from June
until November 2017.
To kick off the official start of Summer,
Hollister Co. will launch its campaign Summer
Drop, on June 21st, 2017.
Hollister Co. will follow the sunset across the nation and host
free concerts in Boston, Mass., Austin, Texas, and finishing at
Vidcon in Anaheim, Calif., in celebration of the Summer Solstice.
The first concert of the day will be in Boston with music by
Timeflies and Bea Miller, followed by a concert in Austin where
Puth will headline, supported by musician Corey Harper. The
final concert of the day will take place on the music stage at the
Vidcon conference. Each concert will be hosted by a social
media influencer and live-streamed through the brand's Facebook
channel, so that fans everywhere can enjoy the special night.
Hollister will also be running a host of surprise
and delight activations to ensure loyal customers get to experience
their most epic summer. These will include concert tickets,
go pros, road trips, and one customer will win a party for them and
their friends.
In July, Charlie Puth will front Hollister's Back
to School campaign, which focuses on the brand's jeans
assortment. Shot in downtown Los Angeles on a roof
overlooking the city, Charlie can be seen wearing an array of
Hollister denim, alongside cast members from Hollister's
AwesomenessTV show, This Is Summer, social
media influencers Alisha Marie and Larsen Thompson, from
Hollister's Swim Squad, and models. Charlie's new single
Attention, which is tipped to be the track of
the summer, will be remixed to provide a unique soundtrack to the
campaign.
Additionally, Charlie Puth will join Hollister to
bring awareness to the issue of bullying. October is National
Bullying Prevention Month, a cause that Abercrombie &
Fitch Co. has supported for the past five years. This year,
Hollister is proud to partner with STOMP Out Bullying and
with Puth's help, the brand will promote Blue Shirt Day® World
Day of Bullying Prevention(TM). October 2, 2017 marks the
10th year of STOMP Out Bullying's campaign and Hollister will be
the sole provider of the Blue Shirts for World Day of Bullying
Prevention. More details to be announced in the coming
months.
"I am honored to be partnering with Hollister. The
brand has a fun, laid-back, Cali vibe that fits my lifestyle. I am
looking forward to a summer supporting Hollister and sharing
experiences with customers across the nation," said Charlie
Puth.
"At Hollister, we are passionate about creating
unique activations for our customers that can live in both our
digital and physical worlds. The partnership with Charlie Puth,
spanning several months and campaigns, will provide engaging
content and activations for our fans both on and off-line," said
Will Smith, Chief Marketing Officer of Abercrombie & Fitch Co.
"We are excited to have Charlie as our partner in celebrating
summer!"
To learn more about the campaigns visit
www.hollisterco.com or @HollisterCo on social media and follow
#HCoTHATsummer.
Hollister Co. worked with Creative Artists Agency
(CAA), which represents Charlie Puth, to build the partnership.
####
About Hollister Co.
The quintessential retail brand of the global teen consumer,
Hollister Co. celebrates the liberating spirit of the endless
summer inside everyone. Inspired by California's laidback
attitude, Hollister's clothes are designed to be lived in and made
your own, for wherever life takes you. A division of Abercrombie
& Fitch Co. (NYSE: ANF), Hollister provides an engaging,
welcoming, and unique shopping experience through its global
e-commerce websites and its more than 540 retail locations.
About Charlie Puth
New Jersey-born multiple GRAMMY® Award-nominated multiplatinum
artist, songwriter, and producer Charlie Puth catapulted to
superstardom in 2016 at light speed. He maintained this perpetual
motion with the 2017 single "Attention," which The New York Times
called "a savage takedown rendered in pinpoint 1980s soft-soul haze
smacked hard by glossy funk." The song cracked 3 million Spotify
streams in just a week, and its sexy music video racked up over 3
million views in under 24 hours.
Puth's RIAA platinum-certified first album NINE
TRACK MIND made a remarkable chart debut upon its 2016 release,
hitting #5 on Billboard's Top Current Albums Chart, fueled by the
2x RIAA platinum-certified top 40 smashes, "One Call Away" and
"Marvin Gaye (featuring Meghan Trainor)," as well as the
platinum-certified "We Don't Talk Anymore (featuring Selena
Gomez)." A worldwide phenomenon, the album reached #1 on iTunes
charts in 28 countries around the globe.
Puth fully exploded onto the music scene as a
songwriter, producer and vocalist on Wiz Khalifa's "See You Again,"
the emotional tribute to Paul Walker in "FURIOUS 7." The song has
officially entered the history books as one of the decade's biggest
singles, topping Billboard's Hot 100 for a stunning 12 weeks and
has become YouTube's "second most popular video of all-time" with
2.6 billion-plus views. It won two Billboard Music Awards, a
Critic's Choice Award for "Best Song," a Hollywood Film Award, 2
Teen Choice Awards, a Golden Globe® Award nomination in the
category of "Best Original Song" and three GRAMMY® Award nods,
including the prestigious "Song of the Year."
2017 will see Puth performing as special guest on
Shawn Mendes' "Illuminate World Tour" - beginning July 6 in
Portland through late August. For complete details and ticket
information, visit www.charlieputh.com/tour. For news, music, and
additional information, please visit www.charlieputh.com.
Media
Contact:
Mackenzie Bruce
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com
Investor
Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
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