STABIO, Switzerland,
June 12, 2017 /PRNewswire/ --
The new collection
featuring the innovative Superlight
Skidoo, is 100% down and fur free.
The label, which for years has been identified by the Norwegian
flag, expresses its continuous commitment to animal welfare.
Napapijri's FW17 collection, which
includes the innovative Superlight
Skidoo, is 100% down and fur free.
(Photo:
http://mma.prnewswire.com/media/521829/Napapijri_FW17.jpg )
With the Superlight Skidoo, a new lightweight
jacket featuring both down & fur free innovations, Napapijri
has taken sustainable design to the next level. The Parka is the
culmination of 2 years of experience embodying the values of the
"Make it Better" philosophy. This mindset embraces product
innovation to enable solutions that improve consumers' lives, while
making a meaningful contribution to the world.
This is just additional proof that the themes of sustainability
and respect for nature are, and continue to be, strategic for
Napapijri, which has always distinguished itself by its projects
linked to the protection of the environment.
Since its founding in 1987, Napapijri has embraced - as part of
the 'Make it Better' program - product innovations which positively
impact our world. This mindset is rooted in Napapijri's DNA and is
at the center of everything Napapijri does.
Back in 2012, Napapijri began its
long journey towards becoming fur free. Napapijri first decided
not to use fur in its children's garments and then decided to phase
out raccoon dog fur. The "Make it Better" philosophy became an even
more tangible reality, with Napapijri continuing to monitor its use
of fur and looking at eco-fur alternatives which maintain a
high-quality product standard and meet consumers' expectations. A
key turning point in the story came with the replacement of real
fur with a cutting-edge innovative Eco-Fur Kanecaron® fibers.
In 2015, implementing lessons learned from the fur free approach
and remaining strongly committed to "Make it Better",
Napapijri began its journey to become down
free. Through product innovation, Napapijri developed a down
free insulation replacement called Thermo-Fibre™. This was
initially introduced in Napapijri's FW15 outerwear collection
before being rolled out across the FW16 collection - making 99% of
Napapijri products down free. Today, the FW17 collection is 100%
down free. This was not only a sustainability success story, but
also a business one; delivering significant commercial impact and
proving that consumers stand behind Napapijri's commitments on
animal welfare and its product innovations.
These concepts find maximum expression in the Superlight Skidoo.
The parka - which is 1 kilogram (or 2 pounds) lighter than
Napapijri's average winter parka seeks innovation beyond aesthetic
and integrates functionality.
Napapijri's strategic choice to phase out fur and down is
supported by VF Corporation's (NYSE: VFC) Animal Welfare Policy
recently released.
Kathy Hines, Vice President
Marketing, E-Commerce and Strategy VF Corp, Napapijri Brand:
"At Napapijri, we are sensitive towards animal welfare
issues, we are adapting our practices and products accordingly and
we are always looking to innovate and make
our products better. We are very proud to
announce that our FW17 is 100% down and fur free. In coming
years, Napapijri will continue to research materials and production
methods which decrease our environmental
impact. We are dedicated to continually
improving our production practices and
policies in order to ensure that our products
reflect our 'Make it better'
value."
Press contact:
Gene Chui
Present Agency
140 Shoreditch High Street, London, E1 6JE
P: +44(0)20-7608-9100
gene@presentagency.com