Two Sears Hometown Stores in Indiana Refresh Appliance Retail Strategy
June 10 2017 - 10:06AM
Evolving to meet changing consumer needs and to embrace its
nationwide branding as “America’s Appliance Experts®,” the refresh
of two Sears Hometown and Outlet Stores in Indiana culminates with
a grand reopening celebration June 16-17, 2017 at the locations in
Anderson and Columbia City. Throughout the celebration weekend,
consumers are invited to enjoy an additional discount of 10 percent
off almost everything in the store.*
The store refresh includes a new product
assortment, redesigned merchandising, new fixtures & signage,
and comprehensive employee training, among other changes.
“After all the hard work and dedication of our
sales associates across our Indiana locations, we’re excited to
celebrate with the community,” said Chris George, a district
manager of Sears Hometown Stores in Indiana. “We are sure that
shoppers will appreciate the new in-store experience and the
introduction of touch screen kiosks to assist with the
decision-making process. The one thing that hasn’t changed is our
commitment to providing the top name brand appliances at great low
prices.”
In the new store design, appliances occupy more
than half of the sales floor and include more brands with an
improved presentation. The stores’ appliances are also focused on
innovative and value-added products from LG®, GE®, Whirlpool®,
Maytag®, KitchenAid®, Samsung® and Kenmore®.
The new floor plan also includes the ability to
showcase complete kitchen packages through the addition of three
kitchen vignettes. This allows stores to display an entire
four-piece kitchen from multiple brands in a small amount of floor
space, making it easier for customers to choose products. Another
new feature that simplifies the buying process is a designated
laundry innovation area, showcasing multiple brands and innovations
that lets customers easily explore the differences between the
various product lines.
As part of the refresh, the Indiana Sears
Hometown Stores provide industry leading comprehensive training to
store associates, including brand specific selling certification.
These brand certified sales associates help ensure customers find
the best product for their needs at the best possible price.
Indiana customers also benefit from a new touch-screen kiosk where
they can work with a salesperson or browse on their own to explore
product options or make purchases. With the touch-screen kiosk,
associates and customers can review product features and benefits
as well as various models from the entire online database of Sears
products – all while browsing models around the sales floor. Among
major retailers, the Indiana Sears Hometown Stores are leading the
way for the integration of touch-screen devices into the sales
process.
The Indiana locations are part of a system-wide
refresh of all Sears Hometown Store locations. The Company began
updating units in 2015 and now has more than 635 “America’s
Appliance Experts” locations across the United States. To learn
more about Sears Hometown Stores, visit
www.searshometownstores.com.
* Subject to certain exclusions, as detailed in print ad
promotions available in the store. Also, not available on
price-matched merchandise.
About Sears Hometown and Outlet Stores,
Inc. Sears Hometown and Outlet Stores,
Inc. (NASDAQ:SHOS) is a national retailer
primarily focused on selling home appliances, lawn and garden
equipment, tools and hardware. As of October 29, 2016, Sears
Hometown and Outlet Stores, Inc. and its dealers and franchisees
operated 1,115 stores across all 50 states as well as in Puerto
Rico and Bermuda. In addition to merchandise, Sears Hometown and
Outlet Stores, Inc. provide consumers with access
to a full suite of services, including home delivery, installation
and extended service contracts.
Operating through two segments—the Sears
Hometown and Hardware segment and the Sears Outlet segment—Sears
Hometown and Outlet Stores, Inc. and its subsidiaries offer
franchise and dealership opportunities focused on selling, as
applicable, top brand home appliances, hardware, tools, lawn and
garden equipment and outlet merchandise. For more information about
Sears Hometown & Outlet Stores, Inc., visit www.shos.com. To
learn about the opportunity to own and operate a store format,
visit www.ownasearsstore.com.
For more information contact: Mike Garabedian, Fishman PR, 847-945-1300 x234, MGarabedian@fishmanpr.com, or visit our corporate website at www.shos.com.
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