Food and Beverage Industry Veteran Jackie Woodward Joins Craft Brew Alliance Board of Directors
June 09 2017 - 9:00AM
Business Wire
Craft Brew Alliance, Inc. (“CBA”) (Nasdaq: BREW), a leading
craft brewing company, announced today that Jackie Woodward, Chief
Marketing Officer of Krispy Kreme Doughnuts, was elected to the
company’s Board of Directors at CBA’s annual shareholders meeting
held May 17, 2017. A food and beverage industry veteran with 30
years’ experience in media and marketing leadership, Ms. Woodward
fills the vacancy created by the retirement of John D. Rogers from
the CBA Board of Directors.
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Krispy Kreme CMO Jackie Woodward Joins
Craft Brew Alliance Board of Directors (Photo: Business Wire)
“Jackie brings a wealth of expertise growing high profile
consumer brands across multiple channels of trade, and we are
thrilled to have her join our board,” said David Lord, Chairman,
Craft Brew Alliance Board of Directors. “Her marketing leadership
at MillerCoors, McDonalds, General Mills, and most recently Krispy
Kreme, will be a great addition to the team as we continue to
support CBA in delivering solid topline growth in today’s highly
competitive market, while improving profitability for long-term
shareholder value. I also want to thank John for his invaluable
contributions and commitment to CBA’s growth over the past 14
years. While we are sad to see John go, we are thrilled for him and
his family to enjoy his much-deserved retirement.”
“I’ve always loved the fact that the beer industry is rooted in
consumer tastes, preferences, and demand. CBA is uniquely
positioned in today’s fast-changing beer market, with its
distinctive portfolio that combines nationally relevant beer
brands, like Kona and Omission, with strong local craft brands,”
said Ms. Woodward.
Ms. Woodward currently serves as Senior Vice President and Chief
Marketing Officer for Krispy Kreme Doughnuts, Inc. She joined
Krispy Kreme from General Mills, Inc., where she served as Vice
President of Global Media and Connections Platforms from September
2014 until June 2016. Before joining General Mills, Ms. Woodward
worked at MillersCoors where she was Vice President of Marketing
Connections. Prior to the merger that led to MillerCoors, Ms.
Woodward was Vice President of Media and Marketing Services at
Miller Brewing Company. Before joining Miller Brewing Company in
April 2006, she held several positions at McDonald’s Corporation
both domestically and globally, culminating in her role as Vice
President of Global Marketing.
Over the course of her career, Ms. Woodward has received
numerous marketing and advertising awards, including the Chicago
Advertising Federation’s “Ad Woman of the Year,” Advertising Age’s
“Media Maven,” and Brand Innovator’s Top 50 Brand Innovators.
About Craft Brew
Alliance
Craft Brew Alliance (CBA) is an independent craft brewing
company that brews, brands, and brings to market world-class
American craft beers.
Our distinctive portfolio combines the power of Kona Brewing
Company, a dynamic, fast-growing national craft beer brand, with an
expanding stable of strong regional breweries and innovative
lifestyle brands, including Appalachian Mountain Brewery, Cisco
Brewers, Omission Brewing Co., Redhook Brewery, Square Mile Cider
Co. and Widmer Brothers Brewing. CBA nurtures the growth and
development of its brands in today’s increasingly competitive beer
market through our state-of-the-art brewing and distribution
capability, integrated sales and marketing infrastructure, and
strong focus on partnerships, local community and
sustainability.
Formed in 2008, CBA is headquartered in Portland, Oregon and
operates breweries and brewpubs across the U.S. CBA beers are
available in all 50 U.S. states and 30 different countries around
the world. For more information about CBA and our brands, please
visit www.craftbrew.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170609005081/en/
Craft Brew Alliance, Inc.Jenny McLean,
503-331-7248jenny.mclean@craftbrew.com
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