ONCHAN, Isle of Man,
June 8, 2017 /PRNewswire/ --
On verge of retiring
from track competition, Olympic
champ
becomes an ambassador for PokerStars
Usain Bolt, record-breaking sprinter and undisputed fastest man
on the planet, will promote the game of poker as part of a new
partnership with PokerStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA)
brand. Bolt, an eight-time Olympic gold medallist, announced his
new partnership via a social media exchange with his friend and
Hollywood superstar Kevin Hart, who is currently the most successful
comedian in the world and earlier this year signed on with
PokerStars declaring he was going to "Make Poker Fun."
(Photo:
http://mma.prnewswire.com/media/521481/Usain_Bolt_PokerStars.jpg
)
Bolt said: "PokerStars is a winner and I'm happy to join Kevin
in helping to bring poker and PokerStars to the masses. It's a
challenging game that's fun, social and competitive so I'm pleased
to be able to introduce it to my fans and to people around the
world."
Bolt will represent PokerStars in marketing campaigns and live
appearances geared toward introducing new audiences to poker, said
Eric Hollreiser, Vice President of
Corporate Communications at PokerStars.
"Usain Bolt is a fierce competitor who pushes his game to the
limits," Hollreiser said. "But he's also one of the most-liked
athletes in the world. His strong global following and winning
personality will help us to introduce poker in a fun, social and
fast way."
About PokerStars
PokerStars operates the world's most popular online poker sites,
serving the global poker community. Since it launched in 2001,
PokerStars has become the first choice of players all over the
world, with more daily tournaments than anywhere else and with the
best online security. More than 165 billion hands have been dealt
on PokerStars, which is more than any other site.
PokerStars is the flagship brand of Rational Group, which is
ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA) and owns
gaming and related businesses and brands, including PokerStars,
PokerStars Casino, BetStars, Full Tilt, StarsDraft, and the
PokerStars Championship and PokerStars Festival live poker tour
brands (incorporating the European Poker Tour, PokerStars Caribbean
Adventure, Latin American Poker Tour and the Asia Pacific Poker
Tour). PokerStars is the world's most licensed online gaming brand,
holding licenses or related operating approvals in 17
jurisdictions. PokerStars.com and PokerStars.eu operate globally
under licenses from the Isle of
Man and Malta governments,
respectively.
Play Responsibly! For more information on responsible
gaming please visit our website at
http://www.pokerstars.com/about/responsible-gaming/
For media enquiries, please contact: press@pokerstars.com
SOURCE PokerStars