SAN DIEGO, June 6, 2017 /PRNewswire/ -- Bridgepoint
Education, Inc. (NYSE: BPI) today announced the appointment of
Casey App to the position of vice
president of product marketing. App will develop and execute
marketing plans based on industry trends, customer insight and
competitive analysis. Her responsibilities will also include
selecting appropriate targeting, positioning, and messaging for
enrollment and advising enablement. She will report to Tom McCarty, chief marketing officer.
Prior to joining Bridgepoint, App served as vice president of
marketing at NuFACE, where she managed product development,
marketing strategy, multi-channel trade marketing, and more. In
this role, she led the most successful, highest revenue-generating
product launch of 2015 with the NuFACE Mini. She also led the
digital marketing team in achieving significant revenue growth in
2015 for NuFACE's website.
"Casey's extensive background in product marketing makes her a
perfect fit for this role," said McCarty. "Her experience building
brand awareness and successfully launching and repositioning
products will benefit our company enormously. I look forward to
working with her."
App holds a bachelor of arts in marketing and business
administration, with a minor in international business, from
Eastern Washington University.
About Bridgepoint Education
Bridgepoint Education,
Inc. (NYSE:BPI) harnesses the latest technology to reimagine the
modern student experience. Bridgepoint owns two academic
institutions – Ashford University and
University of the Rockies. Together, these programs, technologies,
and resources represent a unique model for advancing education in
the 21st century. Bridgepoint stands for greater access, social
learning, and exposure to leading minds. For more information,
visit www.bridgepointeducation.com,
www.facebook.com/BridgepointEducation, or call Marianne Perez, Media Relations Manager, at
858.668.2586 x11636, or email marianne.perez@ashford.edu.
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SOURCE Bridgepoint Education