ST. LOUIS, June 6, 2017 /PRNewswire/ -- This summer,
Build-A-Bear Workshop (NYSE:BBW) fans can find the brand's
one-of-a-kind experience in a variety of new and exciting
locations, from select AMC Theatres and Carnival Cruise Line ships
to Gaylord Hotels and Beaches Resorts.
Build-A-Bear Workshop Pop-Up Shops at Select AMC
Theatres
Build-A-Bear Workshop seasonal pop-up shops opened in late March at
select AMC Theatres locations in Florida, New
Jersey and Pennsylvania.
The in-theater shops offer an abridged version of the traditional
Build-A-Bear Workshop store experience. Movie-goers can make their
own furry friends—including characters from some of the summer's
hottest movies—and watch them come to life at the mini stuffer
before choosing from a small assortment of clothing, accessories,
scents and sounds, each sold separately. A selection of pre-stuffed
plush are also available for patrons in a hurry to catch the
previews. Ten additional pop-up shops opened June 1 at AMC locations in Texas, Kansas
and Missouri.
Carnival Cruise Line Presents Build-A-Bear Workshop At
Sea
The Carnival Cruise Line Build-A-Bear Workshop At Sea experience,
which launched in summer 2016, is now available aboard all 25
Carnival ships. Building upon Carnival's position as the family
cruise leader hosting nearly 800,000 kids a year, Build-A-Bear
Workshop At Sea provides children of all ages an opportunity to
make their own cuddly bear that can be customized with a variety of
outfits and accessories, from tutus and high-top sneakers to,
appropriately enough, vacation wear like bathing suits and
sunglasses. The selection also includes a signature Carnival bear,
Carnival tees and backpacks, and an exclusive Make-Your-Own Dr.
Seuss' Cat in the Hat.
Build-A-Bear at Beaches Resorts
Build-A-Bear Workshop and Beaches Resorts have partnered to elevate
the ultimate family-friendly vacation offered at all three of the
company's luxurious resorts. The first Build-A-Bear Workshop
Beaches experience opened in December
2016 at Beaches Turks and Caicos, and two additional
locations will open this month in Jamaica at Beaches Negril and Beaches Ocho
Rios. Vacationers can choose from a wide selection of Build-A-Bear
Workshop furry friends, outfits and accessories—including bathing
suits and sunglasses as well as special Beaches backpacks, hoodies,
tees and more.
Build-A-Bear at Gaylord Hotels
As part of the magical winter wonderland experience at Gaylord
Hotels during the 2016 holiday season, Build-A-Bear Workshop
offered visitors the opportunity to make their own furry friend. On
Memorial Day weekend 2017,
Build-A-Bear Workshop returned to Gaylord Palms Resort in
Orlando, Fla.; Gaylord Opryland
Resort in Nashville, Tenn.; and
Gaylord Texan Resort in Grapevine,
Texas, offering even more furry-friend fun through
Labor Day 2017 as part of the
resorts' annual SummerFest event. Several signature teddy bears,
licensed characters and more are available and completely
customizable with the perfect summer outfits and accessories.
"Whether it's catching a movie at AMC Theatres, taking a
Carnival Cruise Line cruise, or hanging out at Beaches Resorts and
Gaylord Hotels, summer is a great time for families to travel and
make memories together," said Sharon Price
John, president and CEO, Build-A-Bear Workshop. "As we
approach our 20th birthday, we are offering new and
expanded experiences from Build-A-Bear Workshop in even more
places. Each of these partners offers our unique
make-your-own-furry-friend experience in hot spots where families
will be going this season to spend time together and be
entertained."
For more information about Build-A-Bear Workshop, follow the
brand on Facebook, Twitter, YouTube and Instagram. For a list of
all Build-A-Bear Workshop locations and to find a store near you,
visit buildabear.com.
About Build-A-Bear
Celebrating 20 years of business in
2017, Build-A-Bear is a global brand kids love and parents trust
that seeks to add a little more heart to life. Build-A-Bear
Workshop has approximately 400 stores worldwide where Guests can
create customizable furry friends, including company-owned stores
in the United States, Canada, Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
Fortune 100 Best Companies to Work For® list for the ninth year in
a row in 2017. Build-A-Bear Workshop, Inc. (NYSE:BBW) posted a
total revenue of $364.2 million in fiscal 2016. For more
information, visit buildabear.com.
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SOURCE Build-A-Bear Workshop