NEW YORK, June 6, 2017 /PRNewswire/ -- Gap, the iconic
American clothing brand, announces the launch of the film 'Bridging
the Gap,' directed, cast and styled by Edward Enninful. The film is a celebration of
American optimism shared by Enninful and Gap. Enninful selected a
cast of individuals he's worked with, championed and admired who
embody American culture today. The iconic Gap basic white t-shirt
serves as a blank canvas for each of the cast to take and make
their own, offering a glimpse at how their differences unite
them.
"I love the optimistic American style that Gap celebrates and
the simplicity of the basic white t-shirt that allows you to
be yourself," said Enninful. "Growing up, I loved the imagery I saw
from America as it celebrated being the land of the free and home
of the brave. This project is about authenticity and people living
their truths."
"Gap is a quintessentially American brand and we strive to
embody all of America in everything we do," said Gap chief
marketing officer Craig Brommers.
"'Bridging the Gap' is about showing the many faces of what it
means to be an American and bringing all of those sides together.
Edward is the perfect partner in this project as he and Gap share
an optimistic view of the world."
The cast sings "Sunny" by Boney M., which conveys a message of
optimism as a direct nod to the film's concept, while each dances
to their own rhythm displaying their individuality, and then come
together as a symbol of unity.
The full cast includes:
- Actress Priyanka
Chopra:
"Bridging the Gap' is exactly what the world needs right now, there
are so many gaps in this world that need to be bridged and
filled. The most important one for me is empowering women, women
need to be given an opportunity to stand on their feet and do the
best they can for themselves," said Chopra.
- Recording artist Wiz
Khalifa:
"To me, 'Bridging the Gap' means making diversity more acceptable,
by making it okay to look or act different. I do that by being
myself," said Khalifa.
- Model and actress Christie
Brinkley:
"I see 'Bridging the Gap' as a statement of mutual humanity and
freedom. Freedom for me means not being concerned what others think
of or expect from me, but living my life with the intention of
making the world a better place for others," said Brinkley.
- Model Casil Mcarthur:
"It takes a lot of courage to be the person
you want to be. I am 'Bridging the Gap' by living my truth. I
am not going to hide myself from the world," said Mcarthur.
Other cast members include model and activist Adwoa Aboah, model Maria Borges, Olympic champion fencer
Miles Chamley-Watson,
theater, film and television actor Jonathan Groff, model Fernanda Ly, model Lineisy Montero,
model Ellen Rosa, model and
Instagram star Jasmine
Sanders, actress and model Yara Shahidi, and model and designer
Alek Wek.
The film is supplemented by a 'Making Of' video created by The
Madbury Club featuring Enninful and the cast sharing their thoughts
on what it means to bridge the gap and offering a
behind-the-scenes glimpse of the film's creation.
For more information on 'Bridging the Gap,' visit
www.gap.com/bridgingthegap
About Gap
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San
Francisco in 1969, Gap's collections are designed to build
the foundation of modern wardrobes – all things denim, classic
white shirts, khakis and must-have trends. Beginning with the
first international store in London in 1987, Gap continues to connect with
customers online and across the brand's about 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The
brand also serves value-conscious customers with
exclusively-designed collections for Gap Outlet and Gap Factory
Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please
visit www.gapinc.com.
About Edward Enninful
One of the most sought after stylists in the industry, Edward Enninful began his prolific career at the
age of 18 as Fashion Director for i-D Magazine, making
him the youngest ever Fashion Director for an international
publication. In 2005, Enninful became Contributing Fashion Editor
for American Vogue; a position that he held at
Italian Vogue since 1998. From 2011 to 2017 he
served as the Creative Fashion Director of W Magazine,
and was most recently announced that he would take over as Editor
in Chief of British Vogue in August
2017.
Over the last two and a half decades, Edward has been a major
influence in creating iconic images and made numerous meaningful
contributions towards the industry. To honor his legendary career
and services in fashion, he has received several professional
acknowledgements throughout the years. Among various others, the
most notable include: Order of the British Empire (OBE) for
services to diversity in fashion (June
2016), British Fashion Awards Isabella Blow Award for
Fashion Creator (December 2014), and
New York Urban League's Frederick Douglass Medallion Award
(May 2014).
Will Davis
Will.Davis@ourstorey.net
212 463 7245
Mackenzie Dougherty
Mackenzie_Dougherty@gap.com
212 886 7323
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/gap-launches-bridging-the-gap-a-film-celebrating-american-optimism-with-edward-enninfuls-directorial-debut-300469303.html
SOURCE Gap