Signature Inn Adds Color, Americana and Pop Culture to the Hotel Experience
June 06 2017 - 6:58AM
Mixing the bold colors and sleekness of pop culture and mid-century
design to provide a lifestyle hotel experience, RLHC (Red Lion
Hotels Corporation) (NYSE:RLH) announces today the re-launch of
Signature Inn, an upper economy brand with the dazzle of a boutique
property.
The new concept projects a fresh, colorful personality that is
designed to excite adventurous travelers with a penchant for
spontaneity. Inspired by the Golden Age of Travel and mid-century
aesthetics, Signature Inn is a break-through concept that aims to
bring more developers into the family of RLHC franchisees.
“We have set out to create a modernized Americana experience
that excites guests and also offers a solid return on investment to
franchise owners,” said Greg Mount, President & CEO, RLHC.
“Style and personality do not need to come at a premium when we can
scale a unique offering. We take pride in the imagination behind
this brand, and in our ability to generate profit for our
franchisees.”
Utilizing stunning visuals and captivating motifs, Signature Inn
will bring to life the luster and feel of the golden era of
Americana, creating a truly memorable stand-alone in the upper
economy segment.
“Signature Inn will preserve and promote an eye-catching and
exuberant style that is grounded in today while evoking a simpler,
yet provocative time,” said Bill Linehan, EVP & Chief Marketing
Officer, RLHC. “Hotel properties will provide the latest in hotel
amenities and conveniences uniquely blended with a fun lifestyle
aesthetic.”
With an owner-first mindset, Signature Inn offers a
straightforward and simple fee structure, technology to meet the
needs of today’s travelers and the ongoing support to help
franchisers grow their business. Designed for conversions of
existing assets (even motels) to become more lively or for
new-build properties to adopt the Signature Inn motif, the brand is
intended for vibrant communities.
To learn more about franchising with RLHC, visit
franchise.rlhco.com.
About Red Lion Hotels
CorporationRed Lion Hotels Corporation, established in
1959, is an international hospitality company primarily engaged in
the franchising, management and ownership of upscale, midscale and
economy hotels under the Hotel RL, Red Lion Hotels, Red Lion Inn
& Suites, Settle Inn Extended Stay, Signature Inn, GuestHouse,
Americas Best Value Inn, Canadas Best Value Inn and Country Hearth
Inn & Suites brands. The company also owns and operates an
entertainment and event ticket distribution business under the
brand name TicketsWest. For more information, please visit the
company's website at www.rlhco.com.
Social
Media:www.Facebook.com/rlhcorpwww.Twitter.com/rlhcowww.Instagram.com/rlhco www.Linkedin.com/company/rlhco
Investor Relations Contact:
Evelyn Infurna
O: 203-682-8265
C: 203-856-2088
Investor.Relations@redlion.com
Media Contact:
David Pérez
Vice President, NFJ for RLHC (Red Lion Hotels Corporation)
646-237-4521
dperez@njfpr.com
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