MADRID, June 5, 2017 /PRNewswire/ -- Wunderman, the
leading global digital agency and part of WPP, today announced the
acquisition of digital transformation consultancy, The Cocktail,
based in Spain with offices in
Mexico and Colombia. The acquisition strengthens
Wunderman's ability to deliver business, marketing and
technology consulting services in Europe and Latin
America, while specifically strengthening the agency's
offering in Spain.
The Cocktail is a recognized leader in providing sophisticated
digital transformation services through an integrated approach to
strategy development, design and technology to deliver concrete
business value to brands. It works with clients including El
Corte Inglés, BBVA and Real Madrid. Alberto
Knapp, Founder & President, and his management
team, will continue to lead The Cocktail, which will operate under
its own brand within Wunderman.
At a time of rapid change in the digital industry and growing
demand for digital consulting services, Wunderman can now offer
clients an end-to-end solution from consulting on digital
transformation and innovation through to customer
experience design and creative campaign development. The Cocktail
joins Acceleration and the consulting groups across Wunderman
offices in providing a global solution as well as deepening
Wunderman's global relationships with key technology partners
including Adobe, Google and Salesforce.
"Technology and innovation are continuing to play a pivotal role
in the way our clients think about customer
engagement," said Alberto
Knapp, Founder & President, The Cocktail. "We
believe that a global partnership with Wunderman will allow us to
create a compelling proposition for brands looking to effectively
engage consumers in the digital world."
"The Cocktail is recognized in Spain and Latin
America for its strengths in consulting, customer experience
and marketing technology," said Mark Read, Wunderman's Global CEO.
"Wunderman can now bring the right mix of consulting and agency
skills, on a global basis, to clients looking to transform their
marketing to take advantage of the digital revolution."
The consultancy was founded in 2003 and today employs more
than 250 people.
About Wunderman
Wunderman is a global digital agency
whose mission is to inspire people to take action. It
is Creatively Driven. Data Inspired. In 2015,
industry analysts named Wunderman a leader in marketing database
operations as well as a strong performer in customer engagement
strategy and its creative work has won numerous awards globally.
Headquartered in New York, the
agency brings together 7,000 creatives, data scientists,
strategists and technologists in 175 offices in 60 markets.
Wunderman is a WPP company (NASDAQ: WPPGY). For more information,
please visit www.wunderman.com and follow
us @Wunderman.
Contact
Martina
Suess
+1 (212) 210-3859
martina.suess@wunderman.com