Lincoln’s Mix of Vehicles Leads to Highest Loyalty Rating in Luxury Segment
June 05 2017 - 12:01AM
Business Wire
- Lincoln has the luxury segment’s
highest loyalty rate among new luxury-vehicle buyers in the first
quarter of 2017, according to IHS Markit Loyalty data1
- Momentum is driven by the Lincoln MKC,
Lincoln MKZ and Lincoln MKX
- Lincoln also is placing increasing
emphasis on client-centered experiences like Pickup and Delivery,
which is gaining in popularity, according to The Lincoln Motor
Company
The Lincoln Motor Company’s strong lineup of vehicles is drawing
more people to the brand. Lincoln has the luxury segment’s highest
loyalty rate among new luxury-vehicle buyers for the first quarter
of 2017, based on IHS Markit Loyalty data.1
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170604005081/en/
The Lincoln MKZ is one of the vehicles
driving the momentum, according to IHS Markit Loyalty data. (Photo:
Business Wire)
The momentum is driven by the Lincoln MKC, Lincoln MKZ and the
Lincoln MKX.
Lincoln is also placing an increasing emphasis on
client-centered experiences like its exclusive Pickup and Delivery,
which continues to gain in popularity, according to The Lincoln
Motor Company.
“For Lincoln, it’s about providing quality vehicles and
exemplary service,” says Kumar Galhotra, president, The Lincoln
Motor Company. “This tells us we’re moving in the right
direction.”
Lincoln’s exclusive Pickup and Delivery service is now included
with all 2017 vehicles. The program returns to Lincoln clients one
of their most valued resources – time.
A Lincoln Service Valet picks up a client’s vehicle for any
service need from any location, provides the client with a
complimentary Lincoln loaner vehicle, and returns the freshly
washed vehicle to the client once the service is complete.
The program has proven to be overwhelmingly successful,
launching in September with more than 15,000 rides completed by
year-end. It is on track to complete more than 50,000 rides by the
end of 2017.
Enhanced client experiences have always been critical to
Lincoln’s growth. Lincoln Black Label, for example, provides the
ultimate expression of Lincoln style and substance, offering
clients personal service and a host of exclusive membership
privileges.
Lincoln sales are up 6 percent this year, outpacing a luxury
segment that is up 2 percent, according to Lincoln and industry
reported sales data.
1
Brand loyalty is determined when a household that
owns a new vehicle returns to market and purchases or leases
another new vehicle of the same make, model or manufacturer. First
quarter loyalty rates are based on January-March 2017 Loyalty
analytics from IHS Markit.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information
about The Lincoln Motor Company, please visit media.lincoln.com or
www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170604005081/en/
The Lincoln Motor CompanySaid Deep,
313-594-0942sdeep@lincoln.com
Ford Motor (NYSE:F)
Historical Stock Chart
From Mar 2024 to Apr 2024
Ford Motor (NYSE:F)
Historical Stock Chart
From Apr 2023 to Apr 2024