Brightcove Expands into India, Powering Online Video for Massive Internet Streaming Audience
June 01 2017 - 9:05AM
Business Wire
Customer wins highlight potential to transform Indian media
companies by increasing revenues, decreasing costs associated with
video, and improving viewing experiences
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, is expanding its global market leadership into
India with key customer wins and the launch of a new office in
Mumbai, India. With several of the country’s top-tier media
companies as customers, Brightcove is demonstrating that it is the
go-to partner for a wide range of broadcasters, publishers and OTT
services as they seek to launch and monetize their online video
experiences.
Brightcove’s key customer wins in India include:
- Sony Liv, an Indian general
entertainment VOD service that is owned by Sony Pictures Networks
India.
- The Viral Fever, one of India’s leading
online content creators that recently launched their OTT
entertainment channel, TVFPlay.
- Dekkho, a streaming video service
specializing in delivering premium content from India’s top content
creators.
- Hero Talkies, a SVOD OTT service that
specializes in streaming Tamil movie content across 80
countries.
- Republic World TV, a newly launched
Indian English-language news television channel streaming news
across satellite, cable and online.
According to research from Media Partners Asia (MPA), the market
potential of online video in India is massive. Online video
advertising is expected to surpass US$1 billion in net revenue in
India by 2021, according to MPA analysts. Despite having the lowest
broadband penetration among APAC’s 14 biggest economies, broadband
penetration is on the rise and expected to reach 622 million mobile
broadband subscriptions by 2021, according to the MPA study.
India’s OTT video market is already the fourth-biggest in the
region, behind China, Japan and Australia.
“With 462 million active Internet users1, India is a sizable
market for online video and OTT - and it’s growing. Data shows that
only 35 percent of the Indian population is using the internet,”
Tomer Azenkot, vice president for Brightcove in Asia, said. “This
growth represents a tremendous opportunity for Brightcove which,
even prior to its office opening, powers video for some of the
top-tier Indian media companies. By adding a talented team on the
ground, it will only elevate the way that we serve our customer
base and shape the future of video experiences moving forward.”
Founded in 2004, Brightcove has been revolutionizing online
video experiences for over a decade. Media companies, publishers
and brands worldwide use Brightcove to publish and distribute video
across the web, mobile and connected devices. Brightcove is
headquartered in Boston, with its Asia Pacific offices in
Singapore, South Korea, Sydney, Tokyo and now Mumbai.
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has thousands of customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish
high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
1. Statistia, Number of internet users in the Asia Pacific
region as of January 2017
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version on businesswire.com: http://www.businesswire.com/news/home/20170601005561/en/
BrightcoveNorth AmericaPhil LeClare,
617-674-6510press@brightcove.comorAsiaRadha K Raman, +65
98631449pressdesk.asia@brightcove.com
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