KNOXVILLE, Tenn., May 31, 2017 /PRNewswire/ -- Regal
Entertainment Group, a leading motion picture exhibitor that owns
and operates one of the largest theatre circuits in the United States, reveals a new website
developed in partnership with Atom Tickets, the fastest-growing
movie ticketing platform in North
America. The new REGmovies.com provides a modern,
user-friendly experience that allows moviegoers to browse movies,
watch trailers, view exclusive movie content and purchase tickets
in one place.
The visually-driven site features a responsive design that
automatically optimizes its view based on screen size. This
provides for a cohesive and intelligent user experience on any
browser and any screen: desktops, laptops, tablets and mobile
devices. The new site also allows users to browse movies, select
showtimes and check out without leaving REGmovies.com. This
critical update provides a faster, easier and more seamless
purchase process to the millions of Regal patrons who buy their
movie tickets online. Guests will also enjoy a revamped experience
for the industry-leading Regal Crown Club, which rewards its
14-million plus loyal members with box office and concessions
perks.
"As mobile ticketing continues to grow, it's vital that our
promise of an exceptional guest experience encompasses that
platform," says Ken Thewes, CMO of
Regal Entertainment Group. "This enhanced website delivers a
convenient experience on every device so our guests can make movie
plans how they want, when they want."
The redesign allows for the Regal brand to remain prominent and
consistent no matter what platform is used as the access point.
"Regal Cinemas prides itself on providing the best customer
experience to moviegoers, and that starts online," said
David Doyle, the CIO of Regal
Entertainment Group. "As innovators in digital ticketing, Atom
Tickets was a natural choice to partner with on a new website that
reflects our forward-thinking strategy. We're excited to deepen our
relationship with Atom Tickets and are thrilled to provide a top
tier user experience to our guests."
In addition to visiting the new website, Regal fans are
encouraged to download the Regal Movies app. Moviegoers will be
able to program their favorite theatre and purchase tickets all
from their mobile device. The Regal app also gives patrons the
ability to join the Regal Crown Club card straight to their phone
for easy access while on-the-go. Through the industry-leading Regal
Crown Club, over 14-million active members each year accumulate
credits at the box office and concession stand to earn rewards
including free popcorn, soft drinks and movies. Free membership is
also available online at http://www.regmovies.com/Crown-Club.
"Regal is an incredibly dynamic exhibitor and we're honored to
play a bigger role in the moviegoing journey taken by their 200+
million annual guests," said Ameesh
Paleja, CEO and co-founder of Atom Tickets.
About Regal Entertainment Group:
Regal
Entertainment Group (NYSE: RGC) operates one of the largest and
most geographically diverse theatre circuits in the United States, consisting of 7,262 screens
in 559 theatres in 43 states along with Guam, Saipan, American Samoa and the District of Columbia as of March 31, 2017. The Company operates theatres in
48 of the top 50 U.S. designated market areas. We believe that the
size, reach and quality of the Company's theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going
experience, but is also an exceptional platform to realize
economies of scale in theatre operations.
About Atom Tickets:
Atom Tickets is the
fastest-growing digital ticketing platform in North America for both moviegoers and theater
chains. Through its patent pending recommendation and
personalization technology, Atom Tickets allows users to search for
films instantly, invite friends, buy tickets, pre-order concessions
and more. Enabled on over 16,500 screens across the U.S., the
platform's innovative marketing capabilities help studios,
exhibitors and brands maximize revenue opportunities. Atom also
offers customized digital ticketing solutions for
regional-to-national sized exhibitor chains. Atom Tickets is
available as a free app in the Apple App Store and the Google Play
Store and online at atomtickets.com.
Contacts:
Richard M.
Grover
Regal Entertainment Group
Richard.grover@regalcinemas.com
865-925-9539
Jackie Crystal
Rogers and Cowan
jcrystal@rogersandcowan.com
310-854-8157
Shannah Miller
Atom Tickets
shannah@atomtickets.com
310-779-9800
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SOURCE Regal Entertainment Group