SONIC Welcomes Trio of Slushes in Tie-in Campaign with New Movie, Transformers: The Last Knight, Directed by Michael Bay
May 30 2017 - 7:55AM
Business Wire
Guests to “Transform Your Summer” with
refreshing Slush lineup and sweepstakes
SONIC® Drive-In (NASDAQ: SONC) is teaming up with Paramount
Pictures and the upcoming June 21 theatrical release of
Transformers: The Last Knight, directed by Michael Bay, to deliver
a new lineup of icy Slushes and a chance to win thousands of prizes
with the SONIC “Transform Your Summer” Sweepstakes.
This Smart News Release features multimedia.
View the full release here:
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SONIC Welcomes Trio of Slushes in Tie-in
Campaign with New Movie, Transformers: The Last Knight, Directed by
Michael Bay (Photo: Business Wire)
SONIC’s Transformers: The Last Knight Slushes come in a series
of unique flavors representing three of the film’s most popular
characters inspired by Hasbro’s iconic toy line: Optimus Prime®,
Bumblebee™ and Megatron®. The Optimus Prime® Slush combines cherry
Slush topped with a flavorful layer of blue raspberry. Bumblebee™
Slush starts with orange Slush and a layer of grape flavor.
Megatron® Slush is a base of sweet, classic clear Slush topped with
a layer of icy grape flavor. To activate, fans just stir the
concoction to create a refreshingly one-of-a-kind, icy flavor
adventure.
“Partnering with Paramount Pictures and the new Transformers:
The Last Knight movie provides a vertical integration opportunity
with one of the most-loved movie franchises ever and allows us to
play off our strength in frozen beverages,” said Lori Abou Habib,
vice president of national marketing for SONIC. “The three Slush
flavor combinations have refreshing flavor profiles that can’t be
replicated anywhere else, something our guests expect from SONIC,
are served in a movie-themed clear cup to show off the
color-changing process.”
Starting May 29, guests can also participate in the “Transform
Your Summer” Sweepstakes by visiting
sonicdrivein.com/transformersmovie and entering the unique sticker
code delivered with their SONIC order at for a chance to win.
Prizes include Chevy Camaros, trips to Los Angeles, movie tickets,
My SONIC gift cards and more.
“This national promotion from SONIC with their themed menu
items, and great movie related prizes is a perfect kick off to the
Summer excitement around the new film,” said LeeAnne Stables,
president of worldwide marketing partnerships for Paramount
Pictures. “The creative advertising they launched with hilarious
custom television, digital and radio spots deliver an impressive,
integrated campaign that SONIC and Transformers fans will
enjoy.”
SONIC Transformer: The Last Knight Slushes are only available
for a limited time, so hurry to the nearest drive-in to “Transform
Your Summer.”
NO PURCHASE NECESSARY. A purchase will not increase your chances
of winning. Begins 5/29/2017 at 12 noon ET and ends 7/23/2017 at
11:59 PM ET. Open only to eligible legal 50 U.S./D.C. residents.
Must be 18 years or older to enter. Subject to Official Rules. For
Official Rules, incld. how to enter without a purchase, visit
www.sonicdrivein.com/transformersmovie. Sticker codes available
only while supplies last. Void where prohibited. Sponsor: Sonic
Industries Services Inc. Chevy and Camaro are registered trademarks
of GM. GM is not a sponsor of or affiliated with this promotion. TM
& ©2017 June America’s Drive-In Brand Properties LLC ©2017 Par.
Pics. ©2017 Hasbro. TRANSFORMERS, “Transform Your Summer” and all
related characters are trademarks of Hasbro. All rights reserved.
Hasbro is not a sponsor of this promotion.
About SONIC®, America's
Drive-In®
SONIC, America's Drive-In is the nation's largest drive-in
restaurant chain serving approximately 3 million customers every
day. More than 90 percent of SONIC's 3,500 drive-in locations are
owned and operated by local business men and women. For 64 years,
SONIC has delighted guests with signature menu items, 1.3 million
drink combinations and friendly service by iconic Carhops. Since
the 2009 launch of SONIC's Limeades for Learning® campaign in
partnership with DonorsChoose.org, SONIC has donated $7.4
million to public school teachers' classrooms nationwide to
fund essential learning materials and innovative teaching resources
to inspire creativity and learning in their students. To learn more
about Sonic Corp. (NASDAQ/NM: SONC), please
visit sonicdrivein.com and please visit or follow us
on Facebook and Twitter. To learn about SONIC's
Limeades for Learning initiative, please
visit LimeadesforLearning.com.
About Paramount Pictures
Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Vantage, Paramount Classics,
Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations
also include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio
Group.
SONC-M
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version on businesswire.com: http://www.businesswire.com/news/home/20170530005461/en/
for SONIC Drive-InRebeka Mora, 512-542-2804Rebeka
Mora@cohnwolfe.com
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