PHILADELPHIA, May 26, 2017 /PRNewswire/ -- This summer,
Autobots, Decepticons, and Tastykake are uniting in a thrilling new
partnership with Paramount Picture's Transformers: The Last
Knight, directed by Michael Bay,
in theaters June 21. Fans and
followers of the robot series can experience the excitement of the
new film by picking up any of the six limited edition Tastykake
packages, and also entering a sweepstakes for a chance to win
prizes online.
To celebrate the movie, Tastykake has revamped the packaging of
limited editions of the iconic snack brand's line of Minis, classic
Butterscotch Krimpets, and timeless Peanut Butter Kandy Kakes – all
honoring individual characters and their unique sense of style.
Fans can collect all of the limited edition packaging Minis,
Butterscotch Krimpets, and Peanut Butter Kandy Kakes everywhere
Tastykake is sold. Fans can also find the new Tastykake packaging
on Transformers: The Last Knight displays in major
retailers.
Are You an Autobot or Decepticon?
Between May 22 and July 10, fans can take the
quiz online at www.tastykaketransformersmovie.com to learn if they
are an Autobot or Decepticon and for the chance to win
Transformers-themed prizes, Tastykake snacks and more. One grand
prize winner will receive a movie-inspired prize pack, including a
laptop computer, tablet, Bluetooth speakers, gaming console, four
tickets to see the film, two Transformers voice changer helmets and
a Decepticon or Autobot toy from Hasbro's 2017 product line,
assorted gift cards and free Tastykake treats. Seventy weekly
winners will receive other exciting prizes, including Tastykake
snack cakes, movie tickets and Transformers branded items.
"Bringing together the iconic deliciousness of Tastykake and the
entertaining excitement of the Transformers movie franchise is an
exciting prospect for both brands," said Brent Bradshaw, Flowers Foods' vice president of
cake marketing. "Aligning with the theatrical release of
Transformers: The Last Knight is a perfect match to
Tastykake's fun positioning and is sure to be a fan favorite."
Tastykake will take to social media to engage fans and spread
the word about the Transformers: The Last Knight
partnership. By following Tastykake on Twitter (@Tastykake),
Facebook (Tastykake) and Instagram (@Tastykake), consumers can
interact with content relating to the partnership.
About Tastykake:
A snack favorite since
1914, Tastykake offers a complete line of snack cakes,
pies, cookies, and donuts available in supermarkets and other
retail outlets throughout the East Coast, South, and Southwest.
Celebrated for their freshness and quality, Tastykakes include such
classics as Krimpets, Kandy Kakes
and Juniors, and new hits like Kandy Bar
Kakes. One taste of a Tastykake and you'll know
why they have been a favorite of many for more than 100 years.
Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the
largest baking companies in the U.S. For more information on
Tastykakes or Flowers Foods visit www.tastykake.com or
www.flowersfoods.com.
About Paramount Pictures Corporation:
Paramount
Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a
leading content company with prominent and respected film,
television and digital entertainment brands. Paramount controls a
collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Vantage, Paramount Classics,
Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations
also include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio
Group.
For more information:
Greer
Hackett
The Zimmerman Agency
ghackett@zimmerman.com
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SOURCE Tastykake