BALTIMORE, May 25, 2017 /PRNewswire/ -- Today, Under
Armour (NYSE: UA, UAA) and Tom Brady
announce the 2017 Tom Brady Asia Tour Powered by Under Armour.
As Under Armour continues to expand its presence in
Asia, the tour brings the
five-time World Champion and two-time MVP to the region to immerse
himself and the brand in the culture, and connect with fans. Brady
will help further Under Armour's mission of making all athletes
better by providing a sneak peek into his holistic training regimen
and showcasing the importance of sleep and recovery, which has
driven him to achieve unrivaled success in his career.
The 2017 Tom Brady Asia Tour Powered by Under Armour begins in
Beijing on Sunday, June 18, and includes visits to
Shanghai and Tokyo over six days. At all stops,
programming will be aimed at engaging fans and the public around
the excitement of football and training for the sport, with a focus
on recovery. Brady will take this opportunity to launch his
Weibo account to engage with fans across China. Brady and Under Armour will also
showcase the first line of Athlete Recovery Sleepwear in
Asia as he credits sleep and
recovery as important components to his training regimen.
UA Athlete Recovery Sleepwear powered by TB12™ is designed
to help your body recover faster and promote better sleep.
Inspired by Tom Brady's focus on
recovery, Athlete Recovery Sleepwear incorporates bioceramics
technology – used and validated by TB12 – into a pattern lining the
apparel. This pattern includes special bioceramic particles
that absorb the body's natural heat and reflect back Far Infrared
energy, helping the body recover faster while promoting better
sleep. Through the new UA Athlete Recovery Sleepwear, Brady
and Under Armour aim to provide all athletes with an
off-field recovery advantage that will maximize their on-field
performance.
"I am excited about the opportunity to be able to connect with
the people in China and
Japan, experience the incredible
culture, and share my love for the game with my fans," said Brady.
"The tour will be rewarding for me as I experience Shanghai, Beijing and Tokyo; I hope to learn more about the next
generation of athletes in Asia and
to inspire them to always push boundaries through hard work,
dedication, humility, and perseverance both on and off the
field."
An exclusive training activation with media and select guests
leads the Beijing visit, and will
also include a retail event with local football ambassadors. In
Shanghai, Brady will celebrate the
grand opening of the latest Shanghai Under Armour Brand House and
will also host an exclusive football clinic to offer an authentic
training experience for local athletes. Finally, Brady will head to
Tokyo for an immersive clinic with
local players and fans at Ariake Coliseum. Dozens of local
quarterbacks and coaches will learn, work and train with Brady for
a once-in-a-lifetime experience. Brady will then host a retail
activation to help launch Athlete Recovery Sleepwear locally
for athletes interested in performance through a holistic 24/7
approach, including recovery.
"Tom Brady is one of the greatest
athletes of our time and we are excited to connect him with the
fans and cultures of China and
Japan in an up-close and personal
way," said Ryan Kuehl, Under Armour
Senior Vice President, Global Sports Marketing. "We believe
Tom will have a tremendous impact and we are excited for Tom to
share his dedication to training and the game of American football
with our fans in China and
Japan, who are embracing and
participating in sports and fitness in record numbers."
In addition to the retail and training activations, Brady will
be immersing himself into the cultures of each city, experiencing
local food, art and sport throughout his time. Some of the
highlights of his trip include a visit to the Great Wall,
sightseeing in Yu Yuan Garden, a
walk-through of the Shanghai
literature institute of traditional Chinese medicine and a lesson
in the art of Sumo wrestling.
Key Dates for the 2017 Tom Brady Asia Tour Powered by Under
Armour:
- June 18-19: Beijing
- June 20: Shanghai
- June 21-22: Tokyo
To follow the tour experience in real time, be sure to follow
@UnderArmour on Instagram and Snapchat.
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel
and equipment, revolutionized how athletes across the world dress.
Designed to make all athletes better, the brand's innovative
products are sold worldwide to athletes at all levels. The Under
Armour Connected Fitness™ platform powers the world's largest
digital health and fitness community through a suite of
applications: UA Record, MapMyFitness, Endomondo
and MyFitnessPal. The Under Armour global
headquarters is in Baltimore, Maryland. For further information, please
visit the Company's website at www.uabiz.com.
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SOURCE Under Armour, Inc.