CBS RADIO Teams with Veritone to Enable Over 100 Stations with Extensive AI Capabilities
May 25 2017 - 08:30AM
Business Wire
Artificial Intelligence engines and
applications in leading platform arms broadcast radio with
unprecedented visibility for near real-time ad tracking, content
search and comprehensive analytics
Veritone, a leading provider of artificial intelligence
solutions, today announced that it has signed an agreement with CBS
RADIO, one of the largest broadcast media operators in the U.S. and
the undisputed leader in news and sports radio. The agreement gives
CBS RADIO a license to the Veritone Platform, which enables them to
leverage the power of artificial intelligence-based cognitive
computing to seamlessly and automatically process, transform and
analyze audio data. It provides the market-leading broadcaster with
near real-time ad and content tracking, comprehensive analytics,
faster content extension, and smarter media management for their
broadcasts from 117 radio stations in 26 markets.
"The Veritone Platform is incredibly comprehensive, offering us
a highly efficient way to analyze, share and extend all of our
broadcast content, which further empowers our team to meet and
exceed the expectations of our advertisers in real-time," said Bob
Philips, chief revenue officer, CBS RADIO.
CBS RADIO is one of the latest broadcasting companies to team
with Veritone to revolutionize broadcast radio by using Veritone’s
innovative and unique technology, which allows companies to index
and package audio content, transcribe broadcast media and measure
advertising efficacy, in ways previously unavailable, to satisfy
the rapidly multiplying demands for actionable media intelligence
from brands, businesses and advertisers. Content from CBS RADIO’s
terrestrial stations and podcasts is being ingested and recorded by
Veritone in real-time, and CBS is leveraging the capabilities of
the Veritone Platform to index, organize and make this content
searchable and accessible in the cloud.
“Broadcasters recognize the necessity of measuring and enhancing
advertiser programs as accurately as possible, and providing market
leaders like CBS RADIO with the ability to analyze media at scale
in near real-time is invaluable,” said Drew Hilles, senior vice
president, Veritone Media. “The Veritone platform enables our
customers to increase their focus on content that impacts listeners
moment to moment, and increase the revenue they generate from that
content.”
About Veritone, Inc.
Veritone, Inc. is a leading artificial intelligence company that
has developed the Veritone Platform, which unlocks the power of
AI-based cognitive computing to seamlessly and automatically
process, transform and analyze unstructured public and private
audio and video data for clients in the media, politics, legal and
law enforcement industries. The open platform integrates an
ecosystem of best-of-breed cognitive engines and powerful
applications, which are orchestrated together to reveal valuable,
multivariate insights. To learn more about Veritone, please visit
Veritone.com.
About CBS RADIO
CBS RADIO is one of the largest major-market broadcast media
operators in the United States and the undisputed leader in news
and sports radio. CBS RADIO produces original audio and video
content, live events and exclusive programming distributed on-air,
online and on mobile platforms. A division of CBS Corporation, CBS
RADIO owns 117 radio stations in 26 markets – including all of the
top 10 radio markets as ranked by Nielsen Audio – as well as an
extensive array of digital assets. CBS RADIO distributes its
programming via AM, FM and HD Radio stations, Radio.com™ and CBS
Local Digital Media apps, making engaging with audiences easier
than ever before. For more information on CBS RADIO, please visit
www.cbsradio.com.
SAFE HARBOR STATEMENT
This news release contains forward-looking statements, including
without limitation statements regarding CBS RADIO’s use of the
Veritone Platform and the expected benefits. Without limiting the
generality of the foregoing, words such as “may,” “will,” “expect,”
“believe,” “anticipate,” “intend,” “could,” “estimate” or
“continue” or the negative or other variations thereof or
comparable terminology are intended to identify forward-looking
statements. In addition, any statements that refer to expectations,
projections or other characterizations of future events or
circumstances are forward-looking statements. Assumptions relating
to the foregoing involve judgments and risks with respect to
various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Although Veritone believes that the assumptions underlying the
forward-looking statements are reasonable, any of the assumptions
could prove inaccurate and, therefore, there can be no assurance
that the results contemplated in forward-looking statements will be
realized. In light of the significant uncertainties inherent in the
forward-looking information included herein, the inclusion of such
information should not be regarded as a representation by Veritone
or any other person that their objectives or plans will be
achieved. Veritone undertakes no obligation to revise the
forward-looking statements contained herein to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
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version on businesswire.com: http://www.businesswire.com/news/home/20170525005262/en/
VeritoneBLASTmedia for VeritoneKimberly Jefferson, 317-806-1900
ext.104kim@blastmedia.comorCBS RADIOJaime Saberito,
212-649-9639jaime.saberito@cbsradio.com
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