TechTarget Delivers Industry’s First Localized Purchase Intent Solution for Technology Marketing & Sales Teams Targeting Ge...
May 24 2017 - 3:39PM
Business Wire
New Priority Engine subscriptions enable enterprise tech
companies focused on largest European markets to leverage purchase
intent drawn from French and German-language buying signals
Purchase intent-driven marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced DACH (Germany,
Austria and Switzerland) and France-specific subscriptions to IT
Deal Alert Priority EngineTM, its purchase intent insight platform
that provides direct, real-time access to ranked accounts and named
prospects researching enterprise technology purchases. These
Priority Engine subscriptions represent the first time that a
technology purchase intent solution has utilized qualified activity
from English language as well as German and French language
content. Subscriptions are now available in more than 50
highly-targeted enterprise technology segments with prospect
guarantees for both DACH and France.
“To achieve critical mass in two of the biggest enterprise
technology markets in Europe, you need to reach technology buyers
that are doing research in English and those doing research in
their native language,” said Brent Boswell, TechTarget managing
director, EMEA. “These new subscriptions are unique in the market.
They help marketing and sales teams capture the purchase intent of
in-market accounts and prospects researching solutions across
TechTarget’s English, French and German-language enterprise
technology buying sites.”
Priority Engine’s industry-leading purchase intent insight is
fueled by the depth of content TechTarget provides through its
network of more than 140 technology-specific websites, including
the leading sites for enterprise IT decision-making for
English-speaking Europe (ComputerWeekly.comTM), France
(LeMagIT.frTM) and a five-site network of German-language sites
(SearchDataCenter.deTM, SearchStorage.deTM, SearchSecurity.deTM,
SearchNetworking.de and SearchEnterpriseSoftware.deTM).
Previously only available in UK and EMEA-wide subscriptions, the
newly expanded Priority Engine platform helps tech companies make
progress in Europe, no matter what their organizational model
is:
- Centralized teams in the US and Europe
get all of the companies and contacts they need in France and DACH
via centralized subscriptions
- Local DACH and French marketers can use
their own specific Priority Engine subscription to support their
marketing programs and sales enablement as they need, at the local
level
Accounts delivered within Priority Engine are ranked based on IT
buyer research activity exclusively in the region of the
subscription, so marketing and sales teams can focus their sales
and marketing efforts on accounts and prospects that have purchase
intent in their specific technology market and locale. Priority
Engine enables them to:
- Dramatically improve their email
marketing leveraging a critical mass of enterprise IT buyers that
have been active online on their topic in the last 90 days
- Accelerate their ABM efforts through
Priority Engine’s ability rank the most active accounts on their
list and export a large volume of net-new, topically relevant
contacts
- Help sales teams by identifying the
best accounts in their territories and identify active contacts
interested in their technology area
To learn more about Priority Engine, contact
PriorityEngine@TechTarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert,
Priority Engine, SearchDataCenter.de, SearchStorage.de,
SearchSecurity.de, SearchNetworking.de, Search
EnterpriseSoftware.de, LeMagIT.fr and ComputerWeekly.com are
trademarks of TechTarget. All other trademarks are the property of
their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170524006190/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.comorByrony Seifert, +44 (0) 207 186
1449Publisher, DACH and Francebseifert@techtarget.com
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