ST. LOUIS, May 24, 2017 /PRNewswire/ -- The North
American Retail Hardware Association (NRHA) has recognized Spectrum
Brands — Pet, Home & Garden Division for excellence in
packaging for two of its product lines as part of the 2017 NRHA
Packaging and Merchandising Awards. The company's new Black
Flag® Extreme Lawn Insect Killer Plus Fungus Control
products and QuickFlip™ sprayer bottle update for its
Spectracide® and Cutter® lines were
recognized earlier this month during a special presentation at the
annual NRHA awards expo in Las
Vegas.
NRHA hosts the annual competition to inform independent
retailers about trends and leading packaging, and to celebrate the
independent home improvement industry's best merchandising and
packaging.
"Each year we look forward to receiving, reviewing and
recognizing the most innovative in packaging and merchandising
displays," said Marci Taschler,
Packaging & Merchandising Awards program director at NRHA.
"Packaging and merchandising play a key role in the overall success
of manufacturers' products from a corporate branding perspective to
how they are positioned and purchased at the retail level. I am
very proud of the companies who participated and honored to lead
this initiative."
Spectrum Brands' new Black Flag® Extreme Lawn Insect
Killer Plus Fungus Control lineup was awarded the Gold distinction
in this year's competition. The newly launched products stake out
new territory for the Black Flag® brand, trusted by
consumers for more than 120 years for extremely effective insect
control, by offering dual-action formulas that not only kill
insects by contact but also control listed lawn diseases. The
line's streamlined packaging design breaks the mold with a clean,
steel look and matte finish that distinguishes it from other
products on the shelf, and the on-pack communication was carefully
developed with consumer insight to create a powerful line-up that
homeowners can trust. The result is a no-nonsense weapon that takes
the guesswork out of treating for lawn problems.
Also recognized with the NRHA Gold award for 2017 were Spectrum
Brands' Spectracide® and Cutter® QuickFlip™
sprayer bottle updates — each has an intuitive, easy-to-use
hose-end sprayer that makes treatment even easier than prior
application methods. The ergonomic sprayer design features a switch
that easily flips back and forth to activate the spray and makes it
simple for consumers to instantly recognize where the garden hose
should be attached. The new sprayer and bottle were designed
hand-in-hand for a cohesive and appealing shelf appearance with a
larger billboard to more clearly communicate product benefits.
"The NRHA awards showcase our commitment to consumer-driven
innovation and quality," said John
Pailthorp, Vice President of Marketing for the Spectrum
Brands — Pet, Home & Garden Division. "We're taking creative
approaches to better fulfill the needs of consumers and create more
engaging ways to direct them to the right solutions. We're pleased
to consistently receive the highest honors for our packaging
design."
The winning products were showcased earlier this month during
the National Hardware Show in Las
Vegas as part of the 2017 Packaging and Merchandising Awards
Expo at the NRHA Village and will appear in the May issue of
Hardware Retailing magazine. As a Gold award winner, Spectrum
Brands — Pet, Home & Garden Division was also recognized at the
Packaging and Merchandising Awards Presentation on May 9.
About Spectrum Brands Holdings
Spectrum Brands
Holdings (NYSE: SPB), a member of the Russell 1000 Index, is a
global and diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential
builders' hardware, faucets, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, personal
insect repellents and auto care products. For more information,
visit www.spectrumbrands.com.
About the North American Retail Hardware
Association
Founded in 1900 by a group of retailers, the
North American Retail Hardware Association is a not-for-profit
trade association with a mission to help hardware stores, home
centers and lumberyards, regardless of wholesale affiliation,
become better and more profitable retailers. Governed by a board of
independent hardware retailers, NRHA fulfills its mission by
providing information, communication, training programs and
networking opportunities for the industry it serves. Each month
NRHA publishes Hardware Retailing magazine, which reaches more than
34,000 stores in the U.S. and Canada. NRHA also provides a wealth of online
training and educational resources to thousands of retailers on
www.nrha.org.
CONTACT:
Connie
Caldwell
Spectrum Brands Pet, Home & Garden
connie.caldwell@spectrumbrands.com
314-683-2460
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SOURCE Spectrum Brands