SHELTON, Conn., May 24, 2017 /PRNewswire/ -- Edgewell
Personal Care Company (NYSE: EPC) today announced the launch of the
Company's new direct-to-consumer website, SchickHydro.com.
SchickHydro.com will provide consumers with increased choice,
value, innovation and now added convenience to improve their
overall shaving experience. Today's announcement also extends
consumer choice in Men's Systems to an entirely new level, with the
launch of Schick Hydro Connect – the next evolution in the brand's
razor franchise designed to fit Gillette® Fusion® and
Mach3®† handles***. The first-of-its-kind
branded refill will initially be available exclusively on
SchickHydro.com (in the U.S.).
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8098551-schick-hydro-connect/
"The launch of SchickHydro.com and the introduction of Schick
Hydro Connect are two exciting and important growth initiatives for
Edgewell," said David Hatfield,
Edgewell's Chief Executive Officer, President and Chairman of the
Board. "The SchickHydro.com platform expands our digital
capabilities and complements our overall channel strategy. We
are confident that our growing online presence will significantly
enhance consumer engagement by enabling us to deliver even more
innovation and reach consumers across pricing tiers. We are
committed to leveraging our unique product offerings and record of
innovation to enhance our brand equity, drive profitable growth and
create shareholder value."
SchickHydro.com: Providing Schick Hydro Branded Refills and
Handles Directly to Consumers
SchickHydro.com lets consumers shop their way, making Schick
Hydro® branded refills and handles available through a
convenient shave plan or an easy one-time order. The subscription
shave plan lets consumers pick their preferred product, blade
count, number of refills and frequency of delivery while
Schick® covers the cost of shipping and handling (excludes
one-time purchases). And, if you need help finding 'the
one,' the new site allows men to compare the different Schick
Hydro and Schick Hydro Connect options.
"I am excited to introduce Schick Hydro Connect and our new
direct-to-consumer site, which will make it even easier for men to
get that smooth, comfortable shave we know they want," said
Adel Mekhail, Vice President of the
Americas, Edgewell Personal Care. "For nearly a century, Edgewell
Personal Care and its predecessors have been in the business of
bringing innovation and choices to consumers, and we take pride in
making quality products across the entire shave category at every
price point."
"More than ever before, consumers expect access to exceptional
products when they want it, how they want it, without having to
sacrifice comfort and protection," Mekhail continued. "Through
SchickHydro.com and Schick Hydro Connect, we are providing
consumers with increased purchase options online, delivering the
ultimate shave experience directly to their doorstep. Now, whether
you are a Schick Hydro or a
Gillette® Fusion® or
Mach3®† user or are discovering Schick
Hydro® for the first time, SchickHydro.com makes it easy for
you to experience a great shave at great value."
Offering Consumers High-Quality Options at a Value
Since its debut in 2010, Schick Hydro has been a challenger
brand, inspiring the shave category to constantly evolve, beginning
with a shave providing instant lubricating protection and designed
to help protect skin from irritation. SchickHydro.com takes the
brand's commitment to providing quality and value to new heights,
giving consumers added flexibility to get a great shave and save
money when they sign up for a shave plan.
- Schick Hydro Connect 5 blade refills fit the Gillette®
Fusion®† handle*** and cost less
when you subscribe to a shave plan – pricing starts at just
$10 for a 3 count of refills.
- Schick Hydro Connect 3 blade refills fit the Gillette®
Mach®3† handle*** and cost less when you
subscribe to a shave plan – pricing starts at just $7 for a 3 count of refills.
- Schick Hydro offers great total annual savings compared to a
popular shave club. Priced at $38 for
15 refills, consumers can save up to 65 percent each year by
switching from The Executive, 6-blade refill shave plan offered by
a popular shave club, to the Schick Hydro 5 shave
plan1. Schick Hydro is also available in 6
and 9-count refill packs at attractive pricing.
The new site encourages consumers to experience their first
Schick Hydro and Schick Hydro Connect shave for
free2:
- For Gillette®† handles: For a limited
time, the new site is offering a free Hydro Connect 3 or 5 blade
refill to try (with free shipping) through the new
site2.
- For everyone else: No matter what shave product you currently
use, Schick Hydro will give you your first refill for free when you
subscribe to a shave plan on the new site,
SchickHydro.com2.
Schick Hydro Connect 5 and Schick Hydro 5 refills offer many
benefits to help Free Your Skin® including:
- Advanced Hydration – 7 Hydrating Gel Pools hydrates up
to an hour after your shave.
- A Smooth Shave – Innovative Ultra Glide® blades
feature a large guard bar that gently stretches skin for a smooth,
close shave.
- Precision Trimming – Unlike the single edging blade on
most refills, our precision trimmer is uniquely designed to let you
use all five blades.
For more information on Schick Hydro products including the
Schick Hydro Connect refill, visit www.SchickHydro.com.
†Schick Hydro Connect™ is not
manufactured or distributed by The Gillette Company LLC, owner of
the registered marks Gillette®, Fusion® and
Mach3®.
***Schick Hydro Connect 3 fits
Mach3® handles. Schick Hydro
Connect 5 fits Fusion® handles.
Schick Hydro refills are not compatible
with Schick Hydro Connect handles.
1Based on a 15-ct Schick Hydro 5-blade annual
refill subscription, using about one refill per month, compared to
4 refills per month annual refill subscription to a popular shave
club, The Executive 6-blade refill
plan.
2While supplies last. Limit
one free offer per household.
About Edgewell Personal Care
Edgewell Personal Care
(NYSE:EPC) manufactures and markets a diverse range of personal
care products in the wet shave, skin care, feminine care and infant
care categories with well-established brand name products such as
Schick® and Wilkinson Sword® men's and women's shaving systems and
disposable razors; Edge® and Skintimate® shave preparations;
Playtex®, Stayfree®, Carefree® and o.b.® feminine care products;
Banana Boat® and Hawaiian Tropic® sun care products; Bulldog®
skin care; Playtex® infant care products and gloves; Diaper Genie®
and Litter Genie® disposal systems; and Wet Ones® moist
wipes. ©2017 Edgewell.
Media Contact
Amaris
Noble
Edelman, for Schick Hydro
(917) 344-4654
amaris.noble@edelman.com
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SOURCE Edgewell Personal Care